Optimize for Conversion: 7 Questions to Clarify [summary]

Kevin Hale - a Y Combinator partner, shared how to optimize for conversion rate. Here is the summary:

Optimize for conversion rate (only) when something prevents people from using your product (leaky bucket problem)

To optimize for conversion, focus on reducing the "knowledge gap" by

• Either reduce the knowledge required to use the product (easier to use)
• Or provide more materials to help users understand the product better

How to optimize for conversion?

1. Have only 1-cta-button to remove distractions

Ask yourself about that 1-button:

• Is it the right call to action? (what users actually want)
• How close is it to what users want? (not too many steps away)
• Is it easy to understand? (straightforward, no jargon)
• Is it right for the user? (at that moment/location)

2. Create trust and allow get help

Ask yourself about your page:

• Does it look legit? (not spammy, already-made template/theme can help)
• Who else uses it? (to create more trust)
• Where to get help? (have questions, verify there is a person behind, etc.)