Do you feel like getting SEO results is impossible?

I hear this a lot:
"The Google searches I want my website to appear on are already taken by other websites. There is no more room in that pie for me and my website."

Is that something you also experience?

I see it differently. 64% of all searches end without a clicḱ. Of course some of them find what they want in the Google results directly, but a big portion will go for another search.

I mean just consider your own searching habits.

At least I often search 3-5 times for the same subject before I find what I need.

The main reason is that there is a huge lack of content on the internet. So many questions I am searching for are either not answered or poorly answered by the websites ranking

= the opportunity is still huge for your website content in my view (especially if you go "long-tail")

I heard it so often that SEO is impossible in 2022 that I decided to make a little silly 1-min video about it:
https://www.youtube.com/watch?v=GTuCRxd2wGQ&t=6s