Wanted to get more out of my Webflow blog posts so I built an AI tool to auto-add summaries
Hey Indie Hackers 👋
I’m a marketer/developer and I’ve been managing a number of news sites on Webflow and WordPress for a while now. Part of my job is regularly checking data like scroll depth, time on page, and ad conversions.
A while back, I started noticing something odd...
Strong traffic, weak engagement
Time on page and conversion rates weren’t what they used to be. But traffic was still solid. That told me people were still interested, they just weren’t engaging like before.
I realized that most readers weren’t reading the whole article anymore. They skimmed, bounced, and didn’t convert.
A shift in how people consume content
Combined with Google’s updates, it became clear that content needed to be more structured, scannable, and instantly useful.
So I started talking with some friends in the SEO space. We brainstormed and ended up testing a simple idea.
Add summaries to the top of each blog post
At first, I did it manually. Just a few bullet points summarizing the article.
I ran A/B tests on my own site. When I saw bounce rates drop and scroll depth improve, I automated the process using ChatGPT.
What I built
- A small tool that uses the ChatGPT API
- It reads any blog post
- Generates a 3 to 5 bullet summary of key takeaways
- Injects that summary at the top of the post with a JS snippet
- No backend or CMS fields needed. Just publish, and it shows up
Example:
Watch the short demo here
Results after 2 months
- Time on page: 38s to 60s
- Scroll events (90%): 4% to 9%
- Conversion rate from blog traffic: 0.8% to 1.1%
Honestly, it just makes content easier to digest. People get value faster. Google seems to like it. And the summaries are natural enough that I’m now using them on client sites too.
What’s next
We’re rolling out a limited beta for the first 300 users. If this would be useful for your blog, let me know and I’ll drop a link in the comments.
Happy to answer questions or get roasted. Feedback welcome.
Thanks for reading 🙏
Who would have thought adding summaries so readers can save time will increase your Time of page.
Google wants you to keep show content to users as early as possible without making them scroll down to the end.
This is a brilliant solution to a common challenge in content engagement. The way you've identified the issue with reader behavior and implemented an AI-driven summary tool is both innovative and practical. The improvements in time on page and conversion rates speak volumes about its effectiveness.
I'm curioushave you considered how this tool might integrate with other CMS platforms beyond Webflow and WordPress? Expanding compatibility could open doors for a wider user base.
For now, we're keeping focus on Webflow and WordPress, trying to scale vertically on those two platforms. We'd like to use it as a lead-gen for our services.
Awesome work, Neven! The idea of injecting quick summaries at the top of blog posts is super relevant, especially with the way readers consume content today.
Since you're building something content-driven and AI-powered, I think a clean and modern logo could really help strengthen the brand and make it feel more trustworthy — especially as you promote it to Webflow and WordPress users.
If you're open to it, I’d love to share a few quick logo concepts that reflect the smart and minimal vibe of your tool. No pressure at all — just happy to contribute if it helps!
Hey, Lisan.
Thanks for the offer. I agree we need a nice logo and we're already working hard with our designer to get it out. We just decided to prioritize launching.
I’ve got a couple of content-heavy service sites and I’ve had a similar idea sitting in my backlog forever. Just never got around to it because the idea of going back and manually summarizing old posts felt like such a drag. This looks cool though, would love to try it out!
Hey @galgolja.
Great to hear someone with a similar idea. Would it be okay to get in touch and hear your feedback on it as you try it out?
For sure! Just booked a slot in your Calendly.
Impressive tool! Automating content summaries can significantly enhance user engagement. We're considering similar features for EcoWise to provide users with concise insights into their digital sustainability metrics.
The Indie Hacker in the post developed an AI tool that automatically generates summaries for Webflow blog posts using ChatGPT. This innovation reduced bounce rates and increased scroll depth, enhancing reader engagement. The tool streamlines content creation and improves user experience by automating the summarization process. It's a practical example of leveraging AI to optimize blog performance.