My first e-book made $7,500 in 7 days

A few months back, I published my first (paid) e-book.

In total, it made +$7,500 in just 7 days.
It still makes +$2,000 every month today.

Let me break down the strategy, the expenses, and the effort spent on this product.

Finances

First, let's get a financial overview.

💳 Expenses

🔹 E-book creation:

• Book cover: $47,-
• Proofreading: $52,-

🔹 Marketing:

• Promoted post on IG: $182,-
• Paid ads: $250,-

💰 Revenue

🔸 Sales: $7,985,-

💸 Net Profit: ~$7.450,-

Time spent

Secondly, let's get an overview of the time spent.

📖 Writing the e-book:

16 hours.

🌍 Website + Stripe integration

10 hours.

📧 Creating email drips:

4 hours.

📣 Creating promotional content:

6 hours.

⏱️ Additional marketing efforts:

4 hours.

Total time spent:
40 hours.

As you may have noticed, I ended up spending more time on marketing and distribution than I did writing the actual e-book.

Why?

Because every successful product launch requires a solid marketing effort.
This is where most e-book authors I've seen get it wrong!

When you're done creating your e-book, you need to do more than just tweeting about it.

Make a sales strategy.

• What are your acquisition channel(s)
• How will you use it to generate sales?
• How much do you expect to convert from each? (make reasonable assumptions).

Some strategies include creating initial hype around the product (doing a pre-launch), and some include re-targeting qualified leads.

The channel I used which turned out most effective: emails!
I launched a free e-book 3 months earlier.

It resulted in +300 ⭐⭐⭐⭐⭐ reviews and +10,000 downloads!

Not only did this establish additional trust and authority - it also provided me with 10K emails to retarget with the second e-book 🚀

It was a lot of fun creating this e-book.
Furthermore, it has gotten a lot of positive feedback, and despite me offering a full 30-day money-back guarantee - not a single person has used it yet.

If you want to learn more about my approach, I created a video on YouTube where I go into much more details and reveal a couple of interesting facts 🤓

I hope you got something out of this post.
Cheers ✌️