9
6 Comments

SEO vs. PPC - What are you guys pursuing?

submitted this link to Icon for group Marketing
Marketing
on August 25, 2021
  1. 3

    We go with both. For Price2Spy we are investing in PPC, but I am aware of organic reach as well, so we put a lot of time and effort into building a strong SEO strategy and offering quality content in our field.

    For https://botmenot.com/ we still haven't started using PPC since it's still in a prelaunch phase, but we started optimizing the website from the very first day, paying special attention to the technical part, and I am planning to start a blog there as well.

  2. 3

    My product Hevy has a relatively low ARPU, which meas we can’t really afford to pay for PPC ads, as the CPC is insanely high. We chose to go all-in on SEO instead, I feel like its a way more sustainable method of growth and can be more valuable long term as well.

    1. 3

      Yeah true.

      We like to use PPC to just see which terms convert for us and then set up an SEO strategy to rank for those terms.

      It's basically just a shortcut to ranking high before you actually do so you can make sure you can focus on the right things with SEO.

      1. 1

        Thats a cool idea. Thats like a super fast way to validate page conversions. Nice 👏

Trending on Indie Hackers
Your AI Product Is Not A Real Business User Avatar 116 comments Stop Building Features: Why 80% of Your Roadmap is a Waste of Time User Avatar 79 comments I built an enterprise AI chatbot platform solo — 6 microservices, 7 channels, and Claude Code as my co-developer User Avatar 40 comments The Clarity Trap: Why “Pretty” Pages Kill Profits (And What To Do Instead) User Avatar 34 comments I got let go, spent 18 months building a productivity app, and now I'm taking it to Kickstarter User Avatar 22 comments I went from 40 support tickets/month to 8 — by stopping the question before it was asked User Avatar 19 comments