Most startups launch too late. Here's why you shouldn't...

I have seen the problem with my own startups in my early years as a founder but also with nearly every startup that I mentored:
Too often founders try to build the perfect final product before launching and testing it with real users.
But this also means, that the whole product builds on assumptions where unfortunately a lot of them turn out to be wrong after testing the product with real users. This way startup invests too much time in building something that shouldn't be built.

I also talk about that in my latest YouTube-Video
The One Mistake I see Early Startup make again and again
https://www.youtube.com/watch?v=ILg4sQ4Wxus

What I think every founder should do:
💪 See the product development process as a path with a lot of iterations and continuous experiments instead of a straight build-launch-grow path
💪 Talk to users as early as possible. Do user-interviews before writing the first line of code
💪 be aware that everything is only a assumption/hypothesis that needs to be proven and tested with real users
💪 build the first version of the product in days or weeks (not months or even years)
💪 the launch isn't an important event. It's just where you show your latest product iteration to your users. And there isn't only one launch; learn to launch over and over again and make your product better every time.

What do you think; have you made the same experience or do you see things differently? Curious to go into a discussion with you guys 🤗