How I Closed My First SaaS Client Without Writing a Single Line of Code

Hey IndieHackers,

I just closed my first SaaS client for a 5-figure deal… without writing a single line of code!

TBH - that's what any newbie indiehacker will tell you to do.
But, there was some luck involved.

The thing is, chance favors the prepared mind (some smart dude said, maybe Louis Pasteur?).

This is really what is was about - prepared mind. You see, it's a number's game. I'll explain.

Here’s how it went.
I was bothered by not being able to see all Yoga sessions in my area. In one simple table. So I built it.

And one day, I was working on it in a cafe and overheard the 2 people sitting next to me. They were yoga teachers.

This is what they mean when they say - show your work. I was hesitant but I reached out. One of them was an owner of a pilates studio. She asked if I could build a tracking system for her chain of studios and.. 4 months later we signed a contract.

Instead of waiting until I knew how to code, I built a simple mock with excalidraw, pitched the concept, and closed the deal.

Now, I’m learning to code so I can ship the product and deliver on my promise.
Yes, this can be done with no-code. But I'm taking this as an opportunity to learn how to code!
Crazy, I know.
You can follow me to see if this even works :)

It’s been a rollercoaster, but here’s what worked for me:
1️⃣ Solve a real problem that your target audience cares about.
2️⃣ Don’t overthink the MVP—start with what you can build today, and if possible - don't build, draw.
3️⃣ Validate the idea with real customers before you invest heavily.

If you’re curious about how I pulled it off or want to see my journey, I broke it all down in a short video here.

Have you sold a product before building it? Or are you thinking about it? Let’s share notes! 🚀