$600 MRR in 6 weeks for our AI email personalization tool

It's been 6 weeks since weeks since my co-founder and I launched ColdClicks, an AI email personalization tool. I've been posting updates on our growth, and it's been an exciting journey so far.

We recently set a new goal of acquiring two new customers every week, and this week we achieved that goal and hit 600 MRR!

Background

For a long time my biz partner and I have thought of cold email as an amazing marketing channel for bootstrapped and early-stage founders. The barrier for entry is low, it doesn't cost a lot to get started, and it's straightforward to scale up... you just send more emails.

We'd been using cold email in our other businesses and found the one thing that was missing — personalization at scale — could be solved with AI. We built a prototype, tested it, launched, and now we're using the tool in our own outreach to connect with founders, sales teams, and agencies to bring awareness to our solution.

Growth strategy

B2B cold email has been our main driver of growth so far. We mine leads, write email copy, personalize the copy, and send. When a prospect expresses interest we either send over a link to our calendar to book a call, or a link to the app to sign up for free.

We've also been using social media to grow awareness. This has sparked some conversations with sales guys who found value in ColdClicks and signed up, but it's also been great for promoting our message, and generally informing people on the possibilities of cold email.

Once you get your process down, all it takes is time and work to start seeing sign-ups, which is why I love it. Other channels are more complex, or require more money to get started, and as a founder wearing multiple hats it's easy to get lost in the details.

Future growth

Moving forward we're going to keep scaling up our email outreach, and start exploring other channels. Main focus will be on content and SEO, and some highly targeted ads.

Something that's clear is there's a stigma around cold email and it's association with spam, so we're on a mission to dispel that myth and help businesses grow by capitalizing on the untapped potential that is B2B email outreach.

Think about it — if an email landed in your inbox from a business who took the initiative to find you specifically, they clearly understood the pain points in your business, and could solve those pain points in a proven way, with no risk your side, that's a great opportunity for both you and the business who reached out to you.

Hopefully you found some value here! Excited to keep posting updates as we grow, and share our learnings along the way. I created a step-by-step guide on how to get started with email if you'd like to learn more. If you'd like to connect you can also find me on Twitter/X at https://twitter.com/3dperils. Or if you have any questions, let me know in the comments.