The art of small yet mighty content
Getting people's attention is hard, creating small yet mighty powerful content is (probably) the future.
Example 1: @harrydry of Marketing Examples
Harry has been practising, and just keeps getting better.
The stuff he shares makes you stop and think.
Then hopefully you can seek where you can apply it to your context.
Example 2: From YouTube to Twitter
@_aaronjack has been YouTubing and in a recent video he said.
I'm starting to like Twitter much more than videos because, let's face it, a lot of videos could be summed up in a Tweet.
I don't personally have time for YouTube, so I can get onboard with this. 🤷🏽♀️
Example 3: TikTok
I feel too old for TikTok, but the way people condense their videos to teach people things is pretty amazing.
Here's a random one I came across. It made me lol. 🤷🏽♀️
I'm a TikTok noob, but I feel the power of it.
Example 4: Questions on Twitter
I like to ask questions on Twitter, it brings a crowdsourced way of people teaching and helping one another.
The power of the people of the internet should not be underestimated.
Other examples?
Do you have other examples of small yet powerful content?
Look at the texting content from https://www.instagram.com/werenotreallystrangers
Thanks for this Tweetstorm-size content Rosie! Love Harry's content and he mastered the art on Twitter.
I think fiddy.co by @hessel falls into the small yet powerful content category! I'd sum it up as a version of Product Hunt which only allows 50 characters or less - it was powerful enough to get early users for everypage 🚀
Thank you - kinda like the ring of "small yet powerful" 😅
@iammarcthomas had some really interesting thoughts on this: https://www.indiehackers.com/post/finding-strategic-opportunities-for-content-strategy-5c7c8b3309
Cheers Neil.
Ooh, this is nice. There's a lot of creativity and discipline involved in creating short impactful content. Love it. Btw, Seth Godin is one of the short form OGs - see https://seths.blog
Twitter is great! I just did a short 10 minute interview for a podcast series - Since there are currently already 120 people watching and more to come, it might be a short but valuable posting on Twitter - https://twitter.com/sickparvismagna
This.
and this.
Cheers 😊
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Sounds like he created something small and mighty 🤷🏻♀️😇
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Cheers Simon