Selling your boutique-ness?
I was watching this great talk on youtube by Jason Cohen ( @asmartbear ) Designing the Ideal Bootstrapped Business , and he talks about charging more because your company is boutique.
I rather like this idea, but I find myself having a hard time writing good copy to describe my company in a way that shows "I'm just one person having a go of it".
Are there good examples of indie hackers doing this in the world? What are your experiences doing this?
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Maybe not quite “boutique”, but my main hustle (not side hustle!) is a photobook design /production business. https://cahootsphotos.com.au
My market is very niche - primarily older demographic in the local area.
I have inserted myself into the Why section of the website, and some testimonials mention me by name. It all goes a little way to give that “exclusive” feel. Maybe write about your motivation for starting your business, and what knowledge/expertise you personally can provide your customers.
Hope it helps.