This little idea started as a tiny experiment… and honestly, I wasn’t sure anyone would care.
I had no idea it would quietly grow into something used by thousands.
Sometimes it still feels like I’m peeking over my own shoulder 👀, hoping it all makes sense.
I did launch it.
On Indie Hackers.
And on Product Hunt.
Product Hunt got… 2 votes (read: nothing 😆), so no spike, no magic — just quiet.
A few weeks ago, this project had barely 20 users.
Today, it’s 2,000+.
And most of that growth didn’t come from launches.
It came from what happened after people installed it.
I’m building a small Chrome extension — a screen recorder I made mostly for myself (Showesome).
Nothing flashy. No AI buzzwords. Just something that had to feel right to use.
Honestly, I worried no one would even care. Every little message, or even a tiny sign of interest, felt like a hug from the universe. 💛
Here’s what actually made it grow:
If anything felt confusing or awkward while using it myself, that was on me.
Every unclear label, shortcut, or “why is this here?” moment got fixed as I iterated.
Even the tiniest friction felt like a personal challenge to solve.
I spent hours refining small details, testing different flows, and iterating again and again — sometimes muttering to myself like a mad scientist.
Onboarding isn’t a checklist. It’s whether someone feels confident using your product.
Even the few messages I received, or small signs I noticed while testing, were louder than any launch metrics.
Each hiccup reminded me this was still my baby project 🍼 — I couldn’t leave it broken.
Sometimes a small improvement would make me grin — a tiny sign that it was finally feeling right.
No big features. No hype.
Just tiny improvements: shortcuts, wording tweaks, UX fixes.
The boring stuff nobody tweets about — but everyone feels.
Some nights I stayed up tweaking a word or a button color, thinking: does this feel right?
Other nights I whispered to my laptop: please be good enough…
Often, the tiniest tweaks nobody tweets about ended up making the biggest difference.
At some point, users started returning without reminders.
Then it compounded.
Word of mouth and Chrome Web Store discovery did the rest. 🌱
Every time someone came back, I felt a little spark of joy — like my baby project had grown a tiny pair of wings. 🪽
The extension didn’t go viral.
It just quietly stopped giving people reasons to leave — and that… that felt amazing. 😌
If you’re stuck at 10–50 users, this phase matters more than it feels.
Sometimes the difference between 20 users and 2,000 is just fixing one small annoying thing you’ve been ignoring.
Growth isn’t always loud. Sometimes it’s the quiet moments — the little “aha” moments — that stick. ✧
And sometimes, those quiet moments are exactly the reason you started building in the first place. ❤︎
This resonates so much. The "2 votes on Product Hunt" vs "2,000 users from retention" contrast is the quiet truth most builders miss.
What strikes me is the focus on feeling right rather than looking impressive. A lot of us optimize for launch day metrics when the real growth happens in those tiny moments after install - whether someone closes the tab frustrated or thinks "oh, that was smooth."
Curious: when you were obsessing over those first few minutes, did you have any framework for deciding which friction points to fix first? Or was it purely intuition from using it yourself?
This really means a lot — you articulated that contrast better than I ever could. That “feels smooth” moment is exactly what I was chasing, even though it’s hard to measure or celebrate publicly.
To your question: it wasn’t a formal framework. It was mostly using it obsessively myself, watching where I hesitated, felt annoyed, or had to think twice. If something broke the flow in the first few minutes, it jumped to the top of the list. Over time, a pattern emerges — but early on, it’s very much intuition guided by empathy for the user 🙂
That "intuition guided by empathy" approach is underrated. Most frameworks try to systematize something that's fundamentally about noticing your own frustration in the moment.
The pattern you're describing - hesitation, annoyance, having to think twice - those are the exact friction signals. And they're only visible when you're actually using your own product, not reading dashboards.
It's interesting that the prioritization came naturally once you were in that mindset. Probably because the worst friction screams loudest when you hit it yourself. No scoring system needed - the annoyance does the ranking for you.
The hard part is knowing when to obsess over small details vs. keep moving in broad strokes. When did you made that shift?
Totally agree — that balance is tricky 🙂 For me, the shift happened pretty early on, almost from the start. I was constantly thinking like a first-time user, trying to simplify flows and make the UX clear and intuitive. Once I got into that mindset, it became natural to focus on the small details that really impact how people experience the product. 💛
This sounds like some super solid advice tbh. I am going to study this and incorporate it into my own launch plan.
Smart move studying this before your launch Alma's approach of fixing friction early is underrated. What are you launching?
Thanks! 😄 Excited for you — focusing on small improvements and clarity usually pays off more than you’d expect.
I think product hunt is just luck. Honestly I don't seem to understand it, seemingly great projects don't get traction, but make something, maybe just for fun and all and boom! You are on top
From the little I've seen so far, it looks to be a mix of strategy and a lot of "gaming" in the background. Whether or not that is the path you want to take is entirely up to you I guess
Yes, I noticed that too 😄 Honestly, I’m still not sure how Product Hunt really works — maybe I was doing it all wrong! Either way, focusing on building something useful seems to matter more in the long run.
Yepe you gave me a hope
So glad it gave you hope! 😄 Keep building — momentum comes with time.
Woah, really gave me a hope for my new launch. And corrected my perspective, i was looking forward to the first week of lauch itself . I have to wait and keep on improving with the feedback i will receive.
Exactly! 😌 Votes and the first week are fun, but real growth comes from polishing your product after people start using it. Patience pays off! 💛
Love this perspective. The first-time experience often matters more than any launch spike — small details compound over time.
Thanks! 💛 Absolutely — those first-time experiences and tiny details really do stick with people.
This is such a wholesome journey — so glad it’s getting the users it deserves! 💛 What do you think was the single change that made the biggest difference?
Thanks a lot! 😌 Honestly, I didn’t do anything fancy — just focused on small tweaks and making sure it felt right for users.
this is amazing , i got to see about your product hunt launch , what else are the channels you tapped in ? to market this product
Thanks! 🙂 Mostly here on Indie Hackers and a bit on Reddit. I also shared a few posts on Hacker News — one picked up some attention, while most stayed quiet.
There is a certain fulfilment that comes when an idea you have nursed for some time grows into something that is life changing.
Absolutely! 🙂 There’s something really special about seeing an idea you’ve nurtured come to life and actually make a difference for people. It’s incredibly rewarding. 💛
Love This! Launching my first indie app this next month. Any tips for a newbie?!
Thank you! Exciting times — congrats on your first launch! I’m not an expert, but I can share what worked for me: focus on solving a real problem, polish the UX, and share updates wherever your potential users hang out. Even small, thoughtful improvements and genuine engagement can make a big difference early on. 💛
thx for this post. but how do you think you moved from 20 -> 30 -> 50? Was it all viral?
Thanks! The early growth wasn’t purely viral — it came mostly from sharing updates in communities like Reddit and Indie Hackers. I also made sure to answer every single comment from anyone, anywhere, and iterated based on the feedback I received. That combination really helped build trust and attracted the right users. 💛
This really resonated especially the focus on obsessing over early friction and those quiet, invisible improvements that don’t feel scalable but compound over time, reminding us that growth and retention are often emotional before they ever show up in metrics.
I’m really glad that resonated! Exactly — those small, thoughtful improvements might not feel like much at the moment, but they really add up over time and make a huge difference in how users experience the product. 💛
Absolutely. Those small improvements compound over time, and users feel the difference even if they can’t always point to a single change.
Great!!!
Thanks so much! Really appreciate it! 💛
I like your mindset. I'll definitely be incorporating more of that in my own building. Congrats on the users btw, 2000 is huge!
I know it may still be too early for this, but any plans to monetise? If yes, what's the "plan"? I only ask cause I'm working on a Chrome extension as well, and I'm really curious about the possibilities
Thanks! 😄 Really glad it resonates. For monetization, I’m still exploring a few options — probably a mix of freemium features and optional paid upgrades down the line. Nothing finalized yet since the focus is still on making the core experience smooth and valuable.
If you manage to monetize your extension, I’d love to hear how it goes too! 💛
Makes sense.
I'll definitely be sharing when I get to that stage of the process
This is exactly what I needed to hear right now! I'm about to launch my product on Producthunt, and I've been obsessing over launch day metrics. But your story is a great reminder that real growth happens when people actually use your product and come back.
Same experience here. We saw a clear spike in traffic on day one from Product Hunt, but it tapered off quickly afterward. What mattered more was what happened post-launch which users stuck around, where they dropped off, and what friction showed up once the hype was gone. That phase ended up being far more useful than launch-day traffic itself.
This is a great reminder that distribution paths aren’t uniform. I’ve seen real adoption come from solving one painful problem well rather than chasing launch optics. Where did those first 100 users actually come from?
Totally! 😄 The first 100 users mostly came from actively sharing updates and progress in communities like Reddit and Indie Hackers. Engaging genuinely, answering questions, and showing small wins seemed to attract the people who actually cared about the product.
Love your product-first approach. At the end, as YC say, this is about doing something people want. Of course, we need marketing and growth to move the needle, but if we are pushing too much, maybe it's because we are not building something meaningful or we couldn't fit the right buyer. But when we do, if it's something needed... users will be there!
Really appreciate your thoughts! 💛 I think if the product genuinely solves a problem, the users will show up on their own. Growth tactics help, but the core always comes down to creating something truly useful.
awesome post.
motivated me to keep on improving my product further and eventually it will find its audience
Really appreciate that! Just keep focusing on building and refining — the audience will come when the product’s ready. Rooting for your growth! 💛
Thanks for sharing, I also built an extension and planning to launch on PH, I will follow the points you mentioned.
Awesome! 🙂 Glad it was helpful — best of luck with your launch on Product Hunt! Keeping the focus on smooth UX and small, genuine updates really makes a difference.
This is super inspiring! Everyone chases the big launch spike, but your story shows how retention and word-of-mouth from a polished experience is the real winner. Congrats on 2k users—what was one tweak that surprised you with the biggest bump?
Thanks! 🙂 Honestly, no single tweak — just lots of small UX polish and thinking like an end user. Making things smooth and intuitive ended up having the biggest impact!
This is such a good reminder that real growth often happens after the launch, not during it. What stood out to me is how your traction came from retention, UX polish, and word of mouth, not spikes. I’ve seen this compound even further when founders pair this mindset with Reddit: not launching there, but answering existing problem threads where users already care about the exact friction you’ve removed. Those conversations quietly rank, attract the right users, and keep sending traffic long after the hype fades. Your story is a great example of why that approach works.
Thanks so much! 🙂 Couldn’t agree more — the real magic usually starts after launch, when people actually use the product. Focusing on retention, smooth UX, and solving real problems quietly compounds over time.
And yes — finding the right communities where people already have those frustrations is huge. That kind of targeted, helpful engagement often outperforms big launches by a mile. Appreciate you sharing that perspective!
Totally agree. These kinds of conversations are where the real insights live. I’ve been working closely with teams on retention and community-driven growth lately, happy to share what’s been working if you want to compare notes. Feel free to DM me anytime or reach out at [email protected]
or Telegram: @preshtechsolution.
Love the insight of going from 20 to 2000 users !!.we start focusing on all big features and miss out tiny little details which worries the users most.
Thanks! 🙂 Totally — it’s crazy how often the small details get overlooked. Those tiny UX tweaks and polish moments usually have a bigger impact on whether people stick around than any single big feature.
Little "aha" moments make the difference.
Exactly 🙂 Those little moments of clarity often matter more than big features.
This is honestly refreshing. Tiny UX wins compound way more than big launches.
Thanks! 🙂 Totally agree — those small UX details add up faster than most people expect.
Love this quiet-growth story, Alma; reminds me of my own alpha grind with BOS+HUB idea I am launching. Obsessing over those first-minute tweaks turned my clunky UX into something testers actually stuck with.
What's one fix that surprised you with the biggest impact? Hit me with some pro tip, please, just getting started on indie hackers.
Thanks! 🙂 For me the biggest impact came from polishing the existing flow and really forcing myself to think like a first-time user.
I focused on making things visually clear, easy to follow, and obvious without instructions — better spacing, clearer actions, fewer moments where you have to think “what now?”. Those small UX details added up fast and changed how people felt using it in the first minute.
Main takeaway: don’t underestimate visual clarity and simplicity. When something feels intuitive, people stick with it.
Good luck with BOS+HUB — the alpha grind you mentioned is where a lot of the real progress happens.
Thanks for the tip, Alma; visual clarity is gold; I'll double down on that for BOS+HUB's alpha. Your "think like a first-time user" mindset hits home. My biggest surprise was tweaking the 3D HUB switcher from hidden to prominent, and testers suddenly navigated 2x faster without confusion.
What's your go-to tool for quick UX iterations these days?
Appreciate the encouragement!
That’s a great example — visibility alone can change everything. Amazing how small tweaks have such a big impact.
For quick UX iterations, I usually design directly in code and iterate fast. Rough sketches sometimes, but real feedback starts once users touch it.
Appreciate it — excited to see BOS+HUB evolve!
love the "quiet growth" mindset. had similar experience - PH barely moved the needle but finding the right reddit threads and just being helpful there brought way more real users.
the polish part you mentioned is so true tho. people notice when something just works.
for anyone doing reddit outreach - search Wappkit Reddit on google, helps find threads without wasting hours scrolling
Thanks so much! 🙂 I completely get it — it’s amazing how engaging in the right small communities can bring real users, while big launch platforms sometimes barely make a dent. I’ve found that focusing on making things work smoothly often gets noticed more than any flashy promotion.
Also, really appreciate the Wappkit Reddit tip — that’ll save a lot of time digging through threads!