Peeling the Onion
Our main challenge with product demos is getting commitment.
It's natural. When someone is meeting and "selling" you for the first time, you don't want to commit with a solid "yes" or "no." You want to take time to think, mull things over, and convene with your team.
How do we address this? It's all about "peeling the onion." Not only understanding the customer's pains but digging deeper and making them feel the problem.
I made a quick post and video to talk about how we're doing this at GetSpeedBack.
Trending on Indie Hackers
It's tough balancing things so the next ask isn't too "big". It's like asking people to climb a stair, then another stair, but if you then ask them to climb 8 stairs at once, you lose them. Cialdini's "consistency" principle comes to mind here, and I think we need more examples of this.
Absolutely ZtU! We've also heard it described as going on a date with someone. You're not going to ask them to marry you when you first meet them - instead you need to work step-by-step to move things forward.