How to get paying users for your SaaS (finally)
Many founders and Indie Hackers reach out to me with questions about user acqusition in the early-stage. Most common problems are
- no idea who to sell to
- no idea how to reach out
- no idea how to run the conversation
After explaining it 50 times I decided to record a video guide on SaaS sales:
https://www.youtube.com/watch?v=p9Q3PYbIeEc&t=23s
Would love to hear your feedback!
What's your current user acquisition strategy?
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Really nice video with a great explanation! I personally think building a blog (already at an early stage) can really boost the visibility of a newly created startup/saas and can also help with the needed credibility.
For that reason I built https://PubliMate.io - we offer our clients to write their blog articles so that they can focus on building their business and still benefit from a own blog. Every article is based on in-depth research, SEO optimized and created by professional writers. Maybe worth checking it out :)
PS: Always happy to get some feedback ^^
Great product. But I have a question. You have a scroll showing different company logos. Are those current / past clients?
I see a lot of SaaS flash big name companies on their homepage. You can clearly tell they are lying because there is no way Netflix is your client and you have only been in business for 2 weeks.
Anyone else notice that?
Hi @morris_togo, that's a nice website / offering.
How many blogs can a customer get per month on that plan? I have a potential client for you.
Hi @ProgrammingLabs 👋
Our current offer includes unlimited content, revisions etc. per project. Paid on a monthly basis (but can be cancelled at any time). Would love to connect - please shoot me a mail at [email protected] Thanks!
Thanks for the info. I already sent your website and info to the CEO but haven't told him it includes "unlimited" content. That seems too good to be true and founder-to-founder I'd expect that might scare off some prospects. I'd recommend that be changed to "up to 3 blogs per month" which is still a really good deal and sounds realistic. You could state a website / company shouldn't really be posting more than 3 or 4 maximum per month which is why you chose that. Or have multiple pricing tiers. Like $450 monthly for up to 2 blogs, $600 for up to 3 blogs monthly with every additional blog being flat $200. Just my pricing advice...
FYI, my CEO said looks/sounds great and once he gets his company funded he'll be purchasing your services.
Gj Morris!
You have cool logos on your landing page like Robinhood ans Salesforce, but I guess 1/100 visitors would believe that. If you truly wrote for these guys, add links at the bottom like "our article for Robinhood [link]". Ideally with amount of traffic each post generated.
Your conversions will get off the ground.
Thank you Denis for your feedback!
I totally get your point & it's something we definitely planned for the future. Such detailed case studies for sample texts we wrote can for sure convince new customers to use our service. The reason why we feature logos of Robinhood, Salesforce & co is that we have some early adopters with domains in their emails from the respective companies.
Found this particular video very informative. Few mistakes to point out while developing and working on Saas products will be:
Inadequate knowledge of the SaaS business model.
You are unfamiliar with your market.
Creating a Subpar SaaS Marketing Strategy
You Don't Know How to Price Your SaaS Product.
Ignoring Customer Feedback.
Client Onboarding Process Is Ineffective.
Failure to Nurture Customers
Totally!
Great video! Your channel has a lot of insightful content, keep it up!
Thank you!
Very nice video!
Nice video with a great explanation..!
Nice post! In the first step, when you mention (i) knowing your customers by name (until you hit 500 users) and (ii) reaching out to them for feedback - how do you convince your customers to dedicate their time out of their busy schedules to give you feedback?
I still have a ton to learn, but here's what I have come to understand.
Basically you don't convince prospects, your offering does - either by saving them time, money or enabling them in some way.
Your only job is making sure you're:
Contacting people who might actually be interested in what you're offering.
Helping them (and yourself) discover how your offering benefits them.
Both are achieved through active listening and helping them out.
You solve someones problem, listen to their feedback and steer until it feels you're on the right track.
You're totally right!
The biggest mistake founders make is not onboarding initial users manually. I didn't say you got to do 500, but you should continue unless you see completely same personas. 100 would be plenty.
This gives you immense market knowledge and allows you to build the right stuff for years.
Imagine you have a leadgen agency and use my leadgen saas product. I reach out to you personally (!) saying
"Hi, I've seen you've used our product X 10 times in last 2 weeks, totally appreciate it! I want to be confident we're developing our product in the right way. Can we have a chat so I learn more about you and your experience? This will allow me to improve X such way that it helps you even better. Thanks!"
You text such message to your early adopters and I won't believe they ignore you.
*There's lower chance they ignore you if you onboarded them manually through a call. That's why it's so useful.
I'm now partnered with a saas for web devs, we went from 0 to 1K MRR in 3 months, founder onboarded all users through calls. This gave us deep understanding of our ICP.