Calculate your CPI, my first IndieProduct!

If you have an app or mobile game, you're probably running paid marketing campaigns, or at least you're thinking about it to grow your business.

I've spent millions of dollars on mobile app marketing and my biggest mistake was not knowing what's a good, bad or terrible Cost Per Install (CPI).

I made a little tool that will give you specific benchmark CPI based on your app category (Health & Fitness, Casual Game, Utility, etc.), target country (US, UK, CA, etc.), platform (iPhone, iPad, Android) or channel (Facebook, Instagram, Snap, TikTok, etc.)

Get the tool - https://gumroad.com/l/cpi-calc

Video where I show 5 hacks to lower your CPI - https://youtu.be/jT5ueoLVxGE