Tip: Use a paid email course to increase sales

Teaching something that delivers immediate results is one of the best ways to earn trust — and trust leads to conversions. Make more sales with an email course.

An email course is a sequence of educational emails sent over the course of a few days or weeks. They provide a quick win for leads while getting them invested, building trust, and moving them through your funnel. Of the 892 people who took Sean Anthony of Email Rainmaker's course, 30% bought a mid-ticket item and 10% bought his high-ticket offering, for a total of $240K to date. And it only took him a day to create it. If you've got a high-ticket product or service, Sean suggests offering a paid email course (<$100) to weed out low-quality leads. To get started, pick one specific problem that can be solved quickly (<7days). Write the course — each email should include a lesson, a story to help the customer process it, and one action item. The final email should include a call to action for your high-ticket offering. Upload the lessons to your email service provider and make it available for purchase on your site. If you want to hit a mid-ticket product too, like Sean did, add an upsell for it in your checkout flow.

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