I built a forever free, unlimited, no-branding form builder on top of Google Forms that everyone is free to use

Hey Indie Hackers 👋

I’ve always thought it was absolutely crazy how much some form builders charge: $25–$50/month for just 100 responses if you want something that looks good and doesn’t plaster their branding on your entire form.

On the other side, Google Forms is free and unlimited… but looks like it hasn’t changed in a decade, and has almost no design flexibility.

As someone who does front-end dev, this bugged me for years. I kept thinking:

“All these tools are really just putting a different front end on top of the same simple backend data collection. Why pay $25/month for only the form design?”

So I finally stopped waiting for “the right time” and built it myself.

What is it?

forms.freeinternet.tools: A form editor and renderer that sits on top of Google Forms.

• Google Forms as backend means unlimited responses and native sync with Google Sheets.
• Custom front end means great design with no branding.
• Extra features like Question types Google Forms doesn’t support natively like picture choices, native NPS, scales beyond 1–10 with custom increments, email or URL validation, and embedded videos.

All free. No limits on features, submissions, or number of forms. No branding. All while remaining easily editable over time.

Why free?

The inspiration here was Photopea (which I love). I admire their model: build a genuinely useful and powerful tool, keep it free, and support it in ways other than charging people out of the market.

This project is in the same spirit. Following the idea that good tools should be accessible, especially to solo founders and small teams.

For the curious: How it works under the hood

• Written entirely in vanilla JavaScript (no frameworks, no bloat).
• The embed is just a single HTML file + native JS so you own your code.
• No external dependencies → lightweight and portable.
• Submits to Google Forms → you can always manage responses in Google Sheets.

This minimalism comes with tradeoffs:

• No auto-resyncing or auto-saving, your progress is saved as a local JSON file
• File uploads aren’t supported.
• Flow and branching should be done in the editor, not in the original Google Form.
• Gives rise to some best practices: keep all questions on one page in Google Forms + mostly use “paragraph” question type for max flexibility.

It’s not perfect, but it’s simple, transparent, and functional.

Why you might be interested in trying it out

This tool is especially useful if:

• You’re bootstrapping and want to avoid yet another $25/month SaaS bill.
• You don’t mind a bit of technical setup (this works best if you understand how image hosting and how to add javascript to your front-end).

Try it / Feedback

You can play with it here: forms.freeinternet.tools

I’d love your feedback:

• Is this useful in your workflow?
• Any features you’d want added?

You can find me on X at @foundbryan
This is still early, so hearing from other founders and builders means a lot.