Trying to make web automation easy – Just published the landing page

by Ardy

Hello fellow indie hackers!

I've been working full-time on a product since I quit my job 4 months ago. My vision for this product is to make automating anything on the web as easy as possible. I'm planning to have a private beta in March or April.

I spent the last 3 days working on a landing page that can:

Provide a quick high-level intro to the product.
Spark some interest and curiosity in people who are generally familiar with automation (e.g. people who've used Zapier) and get them to sign up for early access.
Get some feedback on the idea, the use cases, the positioning, and the landing page.

BrowseAI.com

As you can guess, building the product for every use case out there would take a ton of effort, so I need to carefully prioritize features that are more in demand or provide more value right away.

I would appreciate it SO MUCH if you take a look and give me some feedback.

Ardy

posted to

Landing Page Feedback

on January 31, 2020

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3
Cool page, looks slick! Here's what I think could be better:
- Your demo video is super cool, but it's not that clear. Ideally it would show me the before and after states of having a problem and using BrowseAI to solve it. Instead it dumps me into the middle of someone using your app on Notion's website, for a reason I don't understand, and with no payoff at the end. It feels confusing to me, and I'm someone who uses Notion and actually knows what I'm looking at (most people won't). I'd use a much more contrived example.
- In your "Common Use Cases" section, imo you're listing things in ways that aren't quite as compelling as they could be. Instead of "Process automation," "Product Development," "Price comparison" as titles, I would have "Save Time," "Build New Products," and "Monitor Your Competitors," etc.
But mostly… who is this for? You never say who it's for, only what it can do, in an isolated feature-by-feature fashion. That means that I as a visitor have to spend a lot of time trying to figure out how or when I could use this, whether or not it's for me, etc.

Having an ideal target customer in mind will not only help you write a better landing page, but also build the right features, target the right marketing channels, etc.
csallen

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5 years ago
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  All your comments make so much sense.
  
  I need to come up with a much more clear demo. To be honest part of me knew this, but it's like I was hoping this would be good enough, because I didn't want to spend more time on this landing page at this point.
  
  I should focus more on the value it delivers rather than what exactly it does.
  
  "who is this for?" I'll work on adding this to the content. But fully solving this and niching down is quite challenging for me. I'm hoping the beta and the first few months will help me nail this.
  
  @csallen Thank you so much for taking the time and giving me such constructive feedback. I'm going to revisit my plans to resolve all the issues you pointed out as best as I can.
  ardalan
  
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  5 years ago
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    Good luck!
    
    My #1 recommendation is to try to sell this to people via one-on-one conversations. Ideally in-person or over the phone, but possibly via email or something. You tend to get much better feedback that way, and in your situation getting great feedback is important, so you can narrow in on your messaging and ideal features.
    
    csallen
    
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    5 years ago
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Ardy,

Landing page looks great. Slick. Professional. Credible. All good. If you can do what you claim on the page then you should have a winner. Market it. Find some users. I realise that is what in part you are doing here but, really, it looks good enough now to sell as a concept to early adopters. Wondering if a version could be made to work on-premises to help Corporates automate internal systems - just a thought, no explicit use case.

Best of luck!

rab

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5 years ago
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  Thanks so much for the feedback @rab !
  
  Interesting that you mentioned offering an on-premise solution. I spoke with a senior PM at a large enterprise recently and he mentioned the same thing because of the tight infosec policies they have. I'll keep that on my list but since the investment for it would be pretty high, I can't prioritize it yet.
  
  My biggest challenge right now is finding enough early users. Preferably people who'd be willing to pay for the product after launch.
  
  ardalan
  
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  5 years ago
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Congrats.

Quick note: doesn't look formatted well for desktop? Titles look small and the purple is overwhelming.

I'd resonate with what Courtney said, keep working on the common use cases. The only thing that stood out to me was the ability to keep an eye on your competitors pricing page.

rjbrown3

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5 years ago
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  Thank you for the feedback!
  
  Last weekend, I moved from Toronto to Edmonton and my monitor hasn't arrived yet! So I've only seen the page on my 15" MacBook Pro monitor. I would say it's optimized for a 15" Retina display, but should look good on any large display. Would you be able to send me a screenshot please? My email is ardy {@t} browseai.com
  When you say the purple is overwhelming, do you mean it's all over the screen, or it's too bright, or both?
  
  ardalan
  
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  5 years ago
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