I've hit a milestone this week - 75 paid landing page roasts for roastmylandingpage.com
Some notes:
It's been very tiring. Being 'on' and high energy, giving meaningful advice to each founder, following up and answering extra questions. I am paid for 10mins but tend to give about 1 hour per startup.
Tech upgrade. I've bought a webcam, a light, a mic. A few hundred pounds spent to improve the quality of the roast execution. I am glad I did this, but I avoided it at first because I wanted to stay lean.
Paid advertising worked on Reddit but for scale I needed Facebook. This took a lot of time (and money) to get right - including some problems with the tech setup. Lots of audience and creative testing, but now I have a nice scaling ad setup. Also tested some discount codes and FB re-targeting.
Explored 4 different checkout flows and products, to test which one converts best.
Launched a new service, which is a paid 'biggest marketing challenge' calls https://www.roastmylandingpage.com/marketing-call. Approximately 1 in 4 people go on to buy this after the roast. I don't hard sell, just link to it in my roast email.
Removed the 'list of actions' as part of the product and instead now offer a free 10-mins Google Hangout call after they've watched the roast. People seem to want to discuss their business and priorities rather than being given a list of actions.
Word of mouth is starting to become my biggest source of new customers. The key here - over-deliver in terms of roast quality and speed of return. Some people are getting their roast within 30mins and instantly referring one or two more people to me.