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18 Comments

๐Ÿ˜ฑ Completed my first 75 paid landing page roasts

I've hit a milestone this week - 75 paid landing page roasts for roastmylandingpage.com

Some notes:
It's been very tiring. Being 'on' and high energy, giving meaningful advice to each founder, following up and answering extra questions. I am paid for 10mins but tend to give about 1 hour per startup.

Tech upgrade. I've bought a webcam, a light, a mic. A few hundred pounds spent to improve the quality of the roast execution. I am glad I did this, but I avoided it at first because I wanted to stay lean.

Paid advertising worked on Reddit but for scale I needed Facebook. This took a lot of time (and money) to get right - including some problems with the tech setup. Lots of audience and creative testing, but now I have a nice scaling ad setup. Also tested some discount codes and FB re-targeting.

Explored 4 different checkout flows and products, to test which one converts best.

Launched a new service, which is a paid 'biggest marketing challenge' calls https://www.roastmylandingpage.com/marketing-call. Approximately 1 in 4 people go on to buy this after the roast. I don't hard sell, just link to it in my roast email.

Removed the 'list of actions' as part of the product and instead now offer a free 10-mins Google Hangout call after they've watched the roast. People seem to want to discuss their business and priorities rather than being given a list of actions.

Word of mouth is starting to become my biggest source of new customers. The key here - over-deliver in terms of roast quality and speed of return. Some people are getting their roast within 30mins and instantly referring one or two more people to me.

, Founder of Icon for Roast My Landing Page
Roast My Landing Page
on May 15, 2020
  1. 2

    Looks like you're grinding it hard! Good to see you shipped and are getting revenue this way!

    I think you've already thought of this, but in order to get multiple revenue streams, you could collect your tips during 100 roasts, and create an eBook with the "top 15 improvements" and sell that. It will be backed with your own data and built upon the core of your own brand and/or service.

    I guess you're going to go at it for a while to get more recognition, settle your service as a known factor. Do you want to scale eventually? Like, by getting more roasters on board who you qualify first?

    Love the concept. I've roasted a couple of sites in the WIP community but never thought of that as a paid concept ๐Ÿ’ช๐Ÿป.

    All the best and keep going!

  2. 1

    Hey, I'm new to this platform but I loved the design of your website. What did you use to develop it?

    1. 1

      @rarahustle Thank you. It's built on Versoly which l love for speed and customisability. Here you go|: https://versoly.com/?via=oliver

  3. 1

    Hey, was wondering if you had any plans to turn this into a platform? Seems that would absolve you of many of the pressures of being 'on' all the time and allow you to focus on scaling. Of course, it brings its own problems as you'd need to find and vet providers for roast quality.

  4. 1

    I can totally relate to the "on" mode being tiring. I'm in a similar state with doing code reviews. They can come in at any time so you can never be off. I guess that's what you're saying!?

    Out of curiosity: you're payment provider seems to be stripe. How do you handle international taxes? I'm using paddle but the checkout starts with a form asking for the user's location. Makes sense for calculating the taxes but feels a bit strange from a user perspective

  5. 1

    Congrats!! Keep it up.

  6. 1

    Congrats! You have a very cool idea! ๐Ÿ˜„๐Ÿ‘

  7. 1

    Congrats Oliver! I like the point on over-delivering. Esp. in the beginning when there may be little social proof. Looking forward to the next 75!

  8. 1

    Hi Oliver. Can you explain how roast my landing page works? Best

    1. 2

      @PaulUduk Hi Paul, what don't you understand from the site's landing page?

      1. 1

        @olly I've just clicked to your site, I'm sold. Thanks.

  9. 1

    This is awesome Olly!

  10. 1

    Congrats @olly, inspiring story. It's cool to read how you get through specially at proofing that your service is valuable by using that same value proposition to sell the self service. And it works! Brilliant.

    Would you be open to share some numbers about the promotional costs so far? Ads and so on.

    Looking forward to read more about your project's progress.

    1. 1

      Hey thank you!

      I am not sharing ad performance stats anymore. Simply because I noticed a large number of IHers are now working on very similar projects. I'm also still in the learning stage. I will tell you that ROAS is between 1.5 and 10.

      1. 1

        Ok thanks anyway for the insights.

  11. 1

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