10,000 users with $0 marketing in 50 days
Loop is a match-making app that gained 10,000 users in 50 days without any marketing budget. I have been wanting to chat with Moriya Loop's CEO since they launched and finally it happened.
Here's the secret sauce for you to learn from 🫙
How?
Create a product that users want to share.
TL;DR: create something that people will share and you can save quite a bit on marketing.
Let's see how they did it →
Being extremely shareable
Users could easily share a link to the app with their friends via text message, QR code, or social media invite. Any way you want.
Moriya shared that the team spent long days and nights interviewing users to exactly understand the point of high intent and position the invite CTAs accordingly.
FOCUS
When I asked Moriya what's their north start KPI, she said K-factor.
"The K-Factor is a metric inspired by the medical field and, more specifically, the concept of the basic reproduction number in epidemiology. In marketing, K-factor is used to describe the virality rate of apps/websites through referral programs or “hidden” virality, which is word-of-mouth."
In other words, K-factor measures how many new users an existing user introduces to an app or website. The formula for calculating K-factor is roughly as follows:
K-factor = (number of invites sent by each existing user) x (percentage of successful conversions)
By measuring the K-factor, B2C apps can determine how viral their product is and how many new users they can expect to acquire through word-of-mouth referrals.
This is the key focus for Loop in the coming year and has been so far - Organic growth. So designing the product team around it dramatically increases the likelihood of getting there. From micro-copy, to design patterns - the team thinks growth at all times.
Learn more
If this is helpful, you can watch the full interview here:
https://www.youtube.com/watch?v=IkHB45cw6BY
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That's quite wise, it reminds me of an interview for Elon Musk, he said he would rather invest in his product rather than marketing.
If the product is really good, you don't need any marketing.
Yes along the same lines.
Sometimes the product can speak for itself.
Hi Omer, so actually your first 10 k users were acquired solely by WOM? Are they paying users?
And how did you acquire the very first 50- 100 users let's say?
How did those payoneers hear about your product?
Hey Lee👋
So this is Moriya’s app called Loop not mine :)
There’s more info in the video here
https://www.youtube.com/watch?v=IkHB45cw6BY
If this comment gets 10 upvotes I’ll make a quick video and post about the first 100 users:)
I think that if I take the comment to Kaplan it would get much more than 10 upvotes 😂
Ok, I'll have to live with my curiousity...
Kaplan? whats that?
Build in viral loop is great . It amplify whatever momentum we have but the most important thing is the product must be good enough to get the audience liking it so much that it worth bragging about the app to their circle.
There is an article explaining about the brag worthy of an app which create the viral loop. https://shorturl.at/lxDF0
Good point indeed.
K-factor. Something new learned today. Thanks
Glad you found it useful :)
Thanks for bringing this up! I'm curious to know, among the various ideas to elevate the K-factor, which approach do you find most profitable and efficient in acquiring more users? Incentivizing referrals, creating viral content, or perhaps leveraging power users? I'd love to learn from your experience and insights. Keep up the fantastic work! 🚀
First time hearing the K-factor. Pretty interesting term.
Glad you find it useful :)
That's impressive and interesting to hear about the "K-factor" and the resulting organic growth. Is there any information on how Moriya is tackling sustaining user engagement and retention in the long run?
So I'm happy to ask her but AFAIK they just launched 2 months ago - can't say much about retention at this point.... but fair point indeed.
Growth Loops are definitely powerful because they let you compound to multiple users for the price of one. It's basically free marketing from your users😎
Yes, and that’s why it is a good fit for bootstrap companies.
It is, in fact, a strategy to consider, although it's almost impossible to control the virality. I'd be happy to read more about other methods of growing your app.
So it is not MY app, it is Moriya’s the CEO.
More details here -
https://www.youtube.com/watch?v=IkHB45cw6BY
Ohh thx fush tons of info. Really useful one!
Thanks glad it helps!
Is there anything that you can do next week based on this article?
Something we often forget (I know I have) is creating that shareable experience… maybe it’s time we took a leaf out of the events space and let UGC and share-able experiences act as the driver of our feedback and marketing loops?.
Edit: thanks for sharing 😊
Yes, I personally think UGS is going to grow.
Great insights! Thanks for sharing.
Thanks so much!
Do you think that there’s one action you could take based on this? 🤔
Cool!
Thanks!
Added to watch!
Looks very interesting!
Thanks!
Let me know what you think:)
Thanks for sharing this incredibly helpful article! It has been a great resource.
Thanks! Appreciate the feedback!
The easy shareable link makes total sense! People love convenience, way more likely to send it on 💪
Absolutely!
Really helpful article, thanks for sharing!
Thanks @codeMinion!
Great approach! How did you check the virality before the release? Did your expectations match reality?
So Moriya talks about how they validated the idea at Harvard Uni - you can see here:
https://www.youtube.com/watch?v=IkHB45cw6BY
I wish I could be as talented and lucky. Congrats on your achievement.