1M ARR Copy Guide: Basics & Secrets to Increase Sales
Hey!
Stop refreshing your analytics and start making sales. I have a few tricks for you, but first let's start with the basics.
Remember the 3 C’s of copywriting? It must be clear, concise and compelling. Read it out loud, get rid of extra words and make it persuasive. Very simple right? Keep it that way.
Size matters? Well, it does in copywriting. Short copy will be seen more, but long copy will earn you more sales. Big entry barriers = long-run clients.
Ok. What about marketing?
Your copy/content must be user-centered. Remember, decision making is emotional (logic coming in second place), so don’t try to provide ''value'' that nobody wants.
The idea is to create storyloops to keep readers attention, while telling them what to do. What and how you say it is very important.
Also, aesthetics matter. Make it look nice.
This is 80% of the work -basic stuff- but very important. Now, let's dive into the other 20% (the secrets).
Overton's window and the art of drawing attention. The more disruptive something is, the more attention it will get. Disruptiveness can do more harm than good, so use it wisely. Don’t fight your customer’s core beliefs and values.
Connect emotionally through character flaws. People connect more for the bad than for the good. Use it to your advantage. Every unfavorable aspect that interacts with the hero of your story works.
Now, social influences. We need to consider aspirational, belonging, and influencing groups interacting with our reader. Herd mentality. Ideas must be socially accepted.
Short, but pragmatic. Hit me up on Twitter if needed.
You can find me as @LeaGenovesi
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one I tell myself daily is...
Be clear - not clever.
Say what you need to say in the simplest way possible. Being clever may feel good, but what's clever to you is unclear to your reader.
And lack of clarity is an exit ramp from your copy readers will take over and over.
You couldn't have said it better. Thanks for commenting!
Love these tips, which one of these topics are you going to write in detail about first? I'm very interested in the details of (in order):
Probably about character flaws, since it's about the hero's journey and story telling/doing, I think it will be more interesting for the community. I like the other one, but it's more of a personal thing, very ad related. thanks for commenting!
Sweet, here for it
To boost sales through enhanced #copywriting, focus on clarity, persuasion, and customer connection. Craft compelling headlines that grab attention, followed by concise and benefit-driven content. Understand your target audience's needs and emphasize how your product or service solves their problems. Inject emotion into your writing to create a relatable and engaging narrative. Use persuasive language, highlighting unique selling points and offering clear calls-to-action. Test and refine your copy based on feedback and performance metrics. Continuously educate yourself on effective copywriting techniques to stay ahead in the dynamic market. A polished, customer-centric copy can significantly elevate your sales efforts.
%100! Always starting from the user, you must create a persuasive and, above all, effective copy. Thank you for commenting!
if you increasing in your sales tradings, first think you elaborate your brand awarness to your particular audience in seo ways.
Hi! Depending on the brand awareness, the copy will be different. An inbound mkt blog wouldn't use the same copy as a social media ad.
Thanks man!
Thank you for commenting!
I like how the post itself is representative of some techniques. You missed "Add emojis"!
Absolutely! Emojis always help the aesthetics right?
k.i.s.s: keep it simple short
As Ogilvy would say, K.I.S.S.
Thanks for your comment!
Great breakdown, Leandro!
Thank you Bryan!
Wow, I love these tips.
Concise!
Thanks! I'm glad you liked them
Hey Leandro, this article is a great starting point for anyone looking to get into ARR copy writing. Loved 'Concise. Just and necessary' I'll take it for me
Thanks man! I'm glad that you liked it
Great copywriting tips!
Thank you!
I appreciate you giving such a wise advise. Your explanation of the fundamentals and trade secrets of successful marketing techniques is really helpful.
Thanks man! I really appreciate your comment
Interesting read. Great follow up from the last post.
Keep it up!
Thanks man, I will!
This comment was deleted a year ago.