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2023 Year-in-Review: $100K in AI Micro-SaaS

This year, I moved out of my VC job to start a micro products studio: 1811 Labs.

The idea was to assemble a group of builders and hackers who would come together to ship fun products very quickly. We have shipped a total of six products:

  1. Avatarize,
  2. AIPickUpLines,
  3. VisualizeAI,
  4. HeadlinesAI,
  5. Audionotes, and
  6. Podnotes.

1. Early failures and a ray of hope

Inspired by Pieter Levels, we started off with an Avatar Generator App - Avatarize. Took some time to figure out the tech and finally launched just before the start of the year.

At the same time, we were playing around with GPT-3 and ended up building out a Pick Up Lines Generator - AIpickUpLines.com. It sort of went viral and we got to ~50-60K monthly visits.

We could barely touch the surface with Avatarize in terms of Revenue and failed to capitalize on the Avatar wave. While we were lucky to sell AIPickUpLines on acquire.com for a small amount of money.

Stack:

  • Avatarize: Bubble, Stable Diffusion 1.4/2.1 hosted on AWS
  • AIPickUpLines: Vercel, NextJS, Supabase, OpenAI APIs

2. The golden goose and a half-baked viral product

In March, we built out VisualizeAI (www.visualizeai.pro), a controlnet-based visualization tool for Interior designers. We hit a few thousand in revenue within three months and found a buyer by the end of June. VisualizeAI was acquired for $30K.

Around April, we were looking to build a mega GPT tool - a tool that would solve a lot of smaller use cases at one avenue. This led to HeadlinesAI (www.headlinesai.pro), a headlines, hashtags, and description generator for Videos and Blogs. HeadlinesAI has had 345K Visits and 190K+ Signups till date, with again a few thousand dollars in revenue. We sold it just a few days ago, again for a small amount.

Stack (VisualizeAI):

  • Bubble,
  • ControlNet and Stable Diffusion hosted on Replicate

Stack (HeadlinesAI):

  • V1: Bubble, OpenAI
  • V2: NextJS, Supabase, Vercel, OpenAI APIs

3. Building complex products and growth

In May, we were playing around with Whisper (OpenAI's speech-to-text model) and thought of building out a cool voice-first note-taking app - Audionotes (https://www.audionotes.app). We launched the first version in May only to find out that a competitor who had already gone viral existed.

We shipped two iterations of the tool to make it stand out and we finally started getting traction in September. But we also saw a copycat tool come up (who ripped us off in terms of design as well as bought the .ai domain for the same name). We kept on shipping and growing the tool to hit ~$24K in Revenue. We are super bullish on the product and are actively working on growing the product to a sizeable revenue.

Stack:

  • Bubble,
  • Whisper,
  • GPT-4,
  • GPT-3.5,
  • APIs on Digital Ocean

4. A spin-off and the AppSumo deal

In June, we built out Podnotes (https://www.podnotes.app), a sister product of Audionotes. On the same platform as Audionotes but serves Podcasters. Audionotes can record notes up to 50 mins without total recording limits whereas Podnotes can transcribe as big a file with monthly minute transcription limits. We launched Podnotes on AppSumo and crossed $23K in 5-6 months. At present, we are rolling out an all-new version (based on user feedback) and moving to a MRR-based model. Early leads look very promising. We have crossed $500 in recurring revenue.

Stack:

  • Bubble,
  • Whisper,
  • GPT-4,
  • GPT-3.5,
  • APIs on Digital Ocean

5. What we couldn't ship and one last simple summary tool

We failed to ship two products which could have been big but that's how it is :). We also shipped a simple summarization tool (for any file type) called Summarify (www.summarify.me), which has generated ~$350. We also revamped Avatarize (www.avatarize.club) just for fun.

Stack:

  • Vercel,
  • NextJS,
  • Supabase,
  • OpenAI APIs

6. What's next?

Our focus is to grow Audionotes & Podnotes and reach bigger revenue milestones quickly as we continue to make the products better.

We are also working on a couple of more exciting products.

Our Idea is simple - Build products, Build Distribution, and Hit those amazing Revenue Milestones while building in public so that a lot more people can get inspired to build.

We are a floating team of five. Each one of our projects may have a different team and some of us work on individual projects as well. Of those, I am super excited about Spark Social (www.sparksocial.io) and an FPL Fantasy tool that is being built by my amazing co-builders.

The $100K Breakdown:

  • Acquisitions: ~$50K (AiPickUpLines, VisualizeAI & HeadlinesAI)
  • Audionotes + Podnotes Revenue: ~$50K
  • HeadlinesAI + Avatarize + VisualizeAI Revenue: ~$10K

Aiming to 10x these numbers in 2024, Wish us Luck ❤️

If you want help in building out your AI MVP, hit us up 🙌

posted to Icon for group Ideas and Validation
Ideas and Validation
on December 30, 2023
  1. 2

    Grats to your efforts and accomplishment. I doubt I would get an answer for this but how did you manage to assemble your team to get things started?

  2. 2

    Hi, what marketing strategy or launch strategy do you follow for your products? I am curious and would love to use for my products.

    1. 2

      PH Launch + Twitter + Content + Partnerships

      1. 1

        what kind of partnerships? with creators or similar products?

  3. 2

    Hi, really cool story. What is your growth strategy?

    1. 1

      Identify ICP and target them on various channels

      1. 1

        Thanks for your reply. Got it.

  4. 2

    Congrats, awesome work 👏

    I was looking for something like audionotes for my personal use, but how do you offer a one off lifetime payment with unlimited use? Surely you'd start losing money? Slightly concerned I'd lose access if I bought the lifetime option

    1. 1

      One - The thesis here is that not all users use the app as much and AI costs will keep on going down and will become very low soon.

      Two - We are actively focusing on growing subscriptions (which will also fund a part of Lifetime Deals in an indirect way)

      Our math suggests that we should be able to do this sustainably for a long time :)

      I'd recommend the Annual Plan at 60% Off - Deal goes off in our next deploy :)

  5. 2

    You are making your MVPs with Bubble.io, How do your buyers feel about it? I was playing with it a lot… If you get a ton of traffic, isn’t the subscription costly then?

  6. 2

    Wow, this is really an amazing journey shipping different products, not easy but I love the energy.

    Well done, wish you more success 👍

    If you need a UIUX designer, SEO content writer to assist you guys, am up for the game.

    1. 1

      Hey Vicky, indie hacker here and looking for a make over for my app stickermagic let me know if your available!

      1. 1

        Sure, I'm up for it.

        Send me ur LinkedIn, email or X link to connect.

  7. 2

    Your approach to building in public and sharing your insights is valuable for. Looking forward to posting a similar post for my own product in 2024

  8. 2

    If there's anything to take away from your story, it's the spirit of innovation, resilience, and the continuous pursuit of growth. Cheers to your success, and may 2024 be an even more prosperous year for 1811 Labs! 🚀❤️"

  9. 1

    Thanks for sharing this. It motivates me. Great year for you guys. 2024 it's gonna be even better.

    Will love to see an article about your marketing strategy :)

  10. 1

    Nice story and congrats!
    How did you get your team together? How did you meet? Are you guys doing this full time?

  11. 1

    Really like this post, you've gone through all the routes that every entrepreneur must take, development, marketing, acquisition, and have selflessly shared them. Thank you.

  12. 1

    The innovative strategies you implemented and the resilience shown in the face of challenges are truly inspiring. This piece has motivated me to apply similar principles in my own ventures and to stay adaptable. Looking forward to more insights from your future endeavors!

  13. 1

    Congratulations on your journey with 1811 Labs! It's impressive to see the range of products you've developed and the success you've achieved in such a short time.

  14. 1

    It's really Amazing.

    Just check your product, and I didn't find any social media platform link, how you promote your product on Twitter?

    Producthunt launch is just a beginning, you did a good job on marketing :) Big thanks if you willing to share more

  15. 1

    That's cool. Did you tried communities for getting users?

  16. 1

    Inspiring! Did you use any paid ads as well to validate market fit or just free channels?

  17. 1

    How do you manage Bubble database? Have you thought about an external DB?

    1. 1

      Bubble DB is pretty neat but we are exploring AWS/Xano and other options too

  18. 1

    Hey @vatsal1811, do you already have a team member working on customer acquisition and retention?

    1. 1

      We are way too young to hire dedicated folks for specific functions - Right now two of us including myself work on various aspects of growth

      1. 1

        Would you welcome a chat on growth? I head up growth at a digital design agency.

  19. 1

    Nice work, Vatsal! You crushed your goals of starting your micro products studio this year. Here's to an even more successful year ahead in 2024!

  20. 1

    It is inspiring and commendable that you have a goal to create in public and motivate others.

  21. 1

    That is an amazing story that gave me a bit of hope again while building my mvp with bubble.
    Would you mind sharing how you got your projects that big in those short timespans?

  22. 1

    This is really cool. It seems most of the apps are web-apps. Why not span to mobile apps? What is your thoughts on personal coaching using ChatGPT?

    1. 1

      We are still learning - Mobile apps might be our next frontier

      Personal coaching sounds very intriguing - as long as you can find a niche, sounds like a nice idea

  23. 1

    All with no code? Was Appsumo launch the only thing that contributed to hit 23k

    1. 1

      Some of our apps are on code too (Eg. Summarify and now HeadlinesAI too)

      For Podnotes, Yes Appsumo contributed to 99% of the sales

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