$400 MRR in 4 weeks

For those not keeping track, me and my partner recently built and launched ColdClicks, an AI-based cold email personalization tool. I’ve been posting our week-by-week progress as we grow the tool (using the tool).

We set the goal of acquiring 1 new customer every week, and today, 4 weeks after launch, we woke up to see we crossed the 400 MRR mark!

The idea

We’ve been working in SaaS sales for a while with over a decade of combined experience. Something we kept noticing is how effective cold email is as a channel - finding decision makers in businesses within your target market and emailing them with a compelling offer.

The problem is that your email needs to stand out in their inbox amongst the thousands of other emails they receive. You need to do your research, write something personalized, and show that your email is meant specifically for that person. This works for a few emails per day, but you’ll soon want to up the volume, and that’s where quality drops.

ColdClicks solves this problem by doing the hard work for you. You give us a list of prospects, we research each prospect and use AI to create a perfectly relevant first line to be used at the start of your email copy. The point is to grab your recipient’s attention, pique their interest, and encourage them to keep reading to your offer. Some examples:

• Caught that, as a growth agency, YEV is helping marketing departments struggling with ROI.
• While exploring your site, I saw how you put clients first in everything you do – that's exactly what we do at ColdClicks.
• Saw your tweet on hitting your year-end goal of $100K MRR, congrats on hitting that milestone!
• Your post on "Doing Nothing" gave me a good chuckle. Savvy marketing on Cadbury 5 Star's part.

It’s a powerful way to keep reply rates high and save time as you send 100, 500, 1000+ emails per month.

How we did it

We've been using cold outreach to email businesses we think would benefit from using our tool and see a good ROI. We generate leads in our target market from Apollo.io. Then, we upload the leads to ColdClicks to personalize each email and improve our chances of getting a positive reply.

Once the personalizations are generated, we export them into our email sending tool - Instantly.ai and send away!

Moving forward

For now we’re celebrating this little victory as we keep our heads down and aim to keep hitting our goal of 1 new customer every week. I think it’s really important to set short term goals, both to stay accountable and for the dopamine rush you get when you achieve them.

It’s motivating to see the idea validated but we have a long way to go if we’re going to achieve our vision of changing the cold email game for founders and sales guys alike.

Stay tuned for updates! If you’re interested in getting started with cold email give me a shout, either in the comments or on twitter @ https://twitter.com/3dperils I’d love to hear from you.