5 Lessons from Building My First Info Product in 7 days

Last week, I announced my first info product.
Today I launched it.

Here are 5 lessons I learned in the process:

1. Set up a sales page before creating anything.

I set up a pre-sell page on Gumroad before starting out, I wanted to gauge the initial interest and then get to work.

I wrote the copy to make it as appealing as possible -- It forced me to think hard about what the user will care about, why will they buy it.

The real benefit of writing that sales copy, which I had not thought about was this --> the same copy ended up orienting how the product will come out eventually.

It set the right constraints and core rules of what I should work on, and what I can ignore.

2. Deadlines are Rocketships🚀

The 7-day deadline forced me to work fast and beat procrastination.

If I did not have a deadline, I would have perhaps not released this product for another month if it was not for this deadline.

I had a vague idea of what I wanted to make, but no clear plan or structure in mind.

Having deadlines set the priorities right for me.

3. Act, Think, Act

Iterate, learn, wrestle with the product.

Whatever you have in mind, it means nothing until you put pen to paper and actually make the thing.

Once you have V1, you can look at it, call it crap, and edit it.

The product doesn't just come into existence out of thin air, it evolves over many iterations.

Getting V1 ready as soon as possible gives you the best chance to make a great end product -- Even if V1 is crap.

4. The 80/20 rule is Real

80% of the product will be ready in 20% of the time.

The other 20% will take 80% time.

That's just how it works.

I had the basic structure of the product on the 1st day itself, the other 6 days were only about refining it and fixing the tiny little errors everywhere.

5. It doesn't really matter.😅

This is my 1st info product.

Now that I have released it, I don't actually care about the sales as much as I did before.

The lessons I have learned in the process are way more valuable and will help me create many more interesting things going forward.

This product in itself is not as valuable as the lessons from the process of making it.

This is my 1st info product, probably I will make a 100 more.😀

Cheers.