7 creative ways to get the word out about your brand

Spreading brand awareness is an essential step for any business that wants to stay competitive in its industry and increase sales.

Companies that invest in building brand identity are in an excellent position to experience robust and long-term growth.

Not only that, but as they grow, they can even begin to charge a premium price point since they will have established brand recognition. Investing time and energy into increasing your presence on the market not only helps ensure short-term success but it also opens up opportunities for more profit in the future.

How branding is different

Branding is so much more than advertising and driving sales. It's an essential part of company identity that affects how a business is perceived externally, as well as how employees view the organization itself.

A successful branding strategy will increase customer loyalty, help a business stand out among its competitors, and create opportunities for partnerships or acquisitions.

Without a strong brand image, it can be very difficult to build a positive relationship with customers and develop lasting relationships with them.

Branding also helps to bring consistency to all aspects of the business from marketing tactics to product design and color schemes.

Ultimately, it’s about creating a unified message that resonates with the target audience and highlights why they should choose your company over others in the market.

Hence, you're taking a long-term view and looking for results that will sustain over time. So, what can you do to get the word out about your brand?

Here are seven ways to build awareness and strengthen your brand image.

7 Creative Ways to Get the Word Out About Your Brand

1. Rely on Social Media Platforms

Social media is one of the most powerful tools for getting the word out about your brand. There are numerous platforms to choose from, such as Facebook, Instagram, Twitter, and LinkedIn—all of which provide different opportunities for connecting with your target audience.

For example, you can create attractive visuals and videos on Instagram to showcase products or services. Or, on Twitter, you can join industry-related conversations to increase visibility and find new followers who might be interested in what you offer.

To maximize the reach of your social media profiles, make sure to use relevant hashtags that will help people discover your posts more easily. You should also consider creating sponsored campaigns that allow you to target specific audiences.

Finally, don’t forget about customer service on social media! As a brand representative, it is important to remain active and responsive to customer inquiries. This helps build trust in your company, as well as show customers that you are invested in their satisfaction.

2. Find Creative Ways to Use Content Marketing

Content marketing is an effective tool for creating brand awareness and building relationships with potential customers.

When it comes to content creation, the key is to create something valuable that people actually want to read or watch. You should aim for content that educates and entertains at the same time—think instructional videos or podcasts about a certain topic related to your product or service.

These types of materials tend to be more interesting than general ads and can help make your brand more memorable in the eyes of potential customers.

You can also use this type of content for email campaigns or on social media to drive more traffic to your website and encourage people to take action.

Again, remember that such content marketing is about building your overall brand image. So focus on quality over quantity and provide value first.

Give before you expect returns. As you build your reputation and online presence, you'll find organic growth and traffic coming to you. Just be aware that a worthwhile brand will take time to happen.

Here are a few compelling examples of how businesses can get the word out about their brand with content:

• Utilize Video Marketing for Maximum Engagement - Videos have become an essential part of any successful marketing strategy. Through videos, you can engage your current and potential customers in unique ways and showcase your brand’s values on a deeper level.
• Use Social Media Ads - Targeted social media ads can be incredibly effective in spreading the word about your business. By targeting specific audiences with tailored messages and visuals, you can maximize engagement and reach your goals faster.
• Leverage Location-Based Advertising – Increasingly popular among small businesses, location-based advertising allows companies to target local customers with relevant and timely messages. From bus stop signs to store window signs and even in-app ads, local businesses can take advantage of various messaging technologies to spread their message far and wide.
• Invest in Offline Events and Experiences – Don’t underestimate the power of face-to-face interaction when it comes to building relationships with customers. Offline events such as meetups, product launches, seminars or workshops can help you build trust with potential buyers while giving them an enjoyable experience with your brand.

3. Leverage Influencer Marketing

Influencer marketing is becoming increasingly popular among brands as it helps build relationships with key industry figures and reach a wider audience.

When searching for influencers, look for those who have an existing connection to your target audience or have authority within the niche that you’re targeting. This could be a blogger, YouTuber, Instagrammer, etc., depending on where your ideal customer base is located.

Once you’ve identified a few potential influencers, it’s time to create meaningful relationships with them. Offer something of value, such as free products or services, in exchange for their support. This will show them that you value their opinion and trust them enough to promote your brand.

One powerful tip is to work with micro influencers, these are typically influencers with followers ranging from 1000-10,000. Working with them will strain your budget less but ensure that a focused and niche audience sees your content.

4. Take Advantage of Traditional Marketing Tactics

Though digital marketing is the most popular way to get the word out about your company today, don’t forget about traditional marketing techniques! These can still be effective ways to spread awareness if used strategically.

For example, radio commercials and print ads are great for reaching mass audiences quickly. You could also consider outdoor advertising in high-traffic areas like bus stops or billboards.

While these methods tend to be more expensive than digital campaigns, they are a great way to give your brand a local and personal touch.

You should also consider using more creative tactics such as promotional materials like t-shirts, hats, and mugs that people can carry around with them. This way you’ll be able to spread the word about your brand even further.

5. Use SEO Strategies

Your website is one of the most important elements of your digital marketing strategy as it serves as a central hub for all other channels.

When creating content for your website, make sure it’s optimized for search engines so that potential customers can easily find you online. Additionally, try to create content that encourages visitors to stay on your site longer. This can help increase the chances of them taking further action and becoming customers.

You could also add internal links to other pages on your site or relevant content from external sources. This will keep visitors engaged and help you build trust with your audience.

Finally, make sure that the design of your website is modern, mobile-friendly, and easy to navigate. This will ensure that people have a good user experience when they visit your website and are more likely to take action.

6. Develop Thought Leadership Content

Creating thought leadership content is an effective way for businesses to grow their brand name and build a strong reputation.

Thought leadership content provides valuable insights into the industry and helps position your business as an expert in its field. By providing informative, helpful, and educational content, you can demonstrate that your company has the knowledge and expertise to help customers solve their problems.

This type of content also shows potential customers that you care about them by helping them make informed decisions. Also, creating thought leadership content will help draw more attention to your website from search engines which can lead to increased visibility and potential sales.

It’s important for business leaders and team heads to be more active online and be willing to share their pictures, name, and thoughts to make thought leadership content effective.

It’s also important to avoid promotional content and to be authentic, and even raw, when creating such posts, videos, and more.

A great practical way to share your thought leadership content is to join YEC or Young Entrepreneur Council online. You pay a fee but you’ll be able to make your posts live on Forbes and other places. And you’ll build your brand image and personal brand in the process.

7. Develop Strategic Partnerships With Other Brands

Partnering with other brands that share similar values or target the same audience as yours is another great way to increase brand visibility. This approach can help you reach a new audience without having to spend a lot of money on marketing.

When searching for potential partners, look for brands that fit the criteria you’ve already established for your ideal customer base. Once you’ve identified a few potential partnerships, try to create an agreement with them in order to maximize both parties’ benefits.

This is different from influencer marketing because here’s you’re working at a B2B level. So, who you work with and how you work together will be more complex.

But you’ll also access skills and resources that will help you in powerful ways. You’ll reach a wider, more relevant audience and you’ll bolster your branding by partnering with another top brand.

Conclusion

These are just some of the ways in which you can get the word out about your company and increase visibility for your brand.

By using these strategies and staying consistent with your efforts, you will be able to see results over time. Make sure you give enough time to let your brand efforts make a mark in your audience. Over time, it’ll pay off as people recognize your brand as a leader and trust in it more readily.