A gold mine of tips for launching on Product Hunt

Meet Felix and Nixi, two amazing indie founders who recently launched a guide on Product Hunt for succeeding on Product Hunt (yup, that's pretty meta).

They ended up as the #3 Product of the Day.

I asked them to share some tips on doing a Product Hunt launch. Here's their post:

Introduction

On a glorious Sunday, 16th July, we set out on an exhilarating journey, launching our ground-breaking product on Product Hunt “The Product Hunt Unleashed Guide”.

The excitement was real! We embarked on this adventure, armed with passion and innovation.

We aimed for the the third place.

And we did know that with our combined efforts and the support of our community we could do it!

Today, Felix and me (Nixi) reveal the secret recipe that led to our success, so you too can conquer Product Hunt and watch your product soar to new heights and make some crazy money in the process.

We crafted the guide with passion and care, here are some tips on how you can prepare for a successful launch:

Part 1: The Prelude - Preparing for Launch

Before the curtain rises, it's essential to set the stage for a remarkable launch on Product Hunt.

Here are some tips that will make all the difference:

1. Build an Irresistible Product: Ensure your product is an answer to a pressing problem, captivating users with its unique features and impeccable design.

2. Craft a Compelling Story: Your product needs a captivating tale that resonates with the audience, explaining why it matters and how it can change lives. Write great copy!

3. Assemble Your Champions: Rally your network of supporters, friends, and influencers who can champion your product during the launch. (Your community, ours is the Notion community)

Part 2: The Grand Debut - Launching with a Bang

The moment has arrived to unveil your creation to the world. This phase requires careful orchestration to maximize impact:

1. Timing is Everything: Choose a strategic launch time. We recommend 12:01am PST, because it gives you the full 24h to rank your product.

2. Create Stunning Visuals: A picture is worth a thousand words! High-quality visuals and engaging media can captivate users and drive more upvotes. A gif icon goes a long way…

3. Deliver a Killer Pitch: Your Product Hunt launch pitch must be concise, persuasive, and sprinkled with a dash of charm. Highlight the problem your product solves, its unique features, and how it outshines the competition.

Part 3: The Art of Engagement - Igniting Conversations

The real magic happens when you actively engage with the Product Hunt community:

1. Be Responsive: Answer every comment and inquiry promptly. Engaging with potential users showcases your dedication and builds trust.

2. Harness the Power of Social Media: Leverage your social media platforms to amplify your Product Hunt launch, drawing more attention and upvotes.

3. Collaborate with Hunters: Connect with seasoned hunters to increase visibility. Their endorsement can propel your product to the top. We had luck, because Felix is actually a hunter too.

Part 4: The Climax - Reaping the Rewards

With the launch in full swing, it's time to reap the rewards of your hard work:

1. Thank Your Supporters: Gratitude goes a long way. Show appreciation to everyone who supported your product during the launch.

2. Address Feedback: Embrace feedback, whether positive or constructive, to fine-tune your product and improve future iterations.

3. Keep the Momentum: The Product Hunt launch is just the beginning. Maintain the momentum and continue promoting your product across platforms.

Conclusion:

Today, we celebrate not only the success of our product but the journey of unveiling it to the world through Product Hunt.

Armed with these launch tips, you're now equipped to write your own success story.

So, unleash your product, ignite the community's curiosity, and watch it rise through the ranks. Remember, innovation coupled with a compelling launch is the key to conquering Product Hunt and capturing the hearts of your audience.

And if the tips are not enough for you and you want an in depth guide well then let me introduce you to our product, “Product Hunt Unleashed”, a revolutionary guide for everyone that wants to launch their product on Product Hunt and achieve success and earn some decent cash.

Check us out on Product Hunt here.