A quick and easy guide to creating Instagram ads that convert

As a business owner, you know that generating leads is essential to your success. And what better place to find potential customers than on Instagram?

It's a platform with almost 2 billion active users and 500 million daily users. From these statistics alone, you can see that there's a lot of opportunity for businesses on Instagram.

A platform with so much exposure is bound to get your business some attention. Also, Instagram has high engagement rates with users spending an average of 28 minutes on the app per day.

On top of that, studies state that Instagram ads have an average conversion rate of 1.08%, which is higher than any other social media platform.

Other Instagram statistics that might interest you include:

Roughly 55% of users are female and 45% are male
Gen Z forms the highest proportion of users followed by millennials
India leads as the largest population of users followed by the US and Brazil

With all of this in mind, you're if you're looking to invest in ads that will actually convert, Instagram should be your go-to. But creating an ad that converts can be tricky.

Tips & Tricks To Make Instagram Ads That Convert

There's a lot of competition on Instagram, and you only have a split second to capture someone's attention. So how do you make sure your ad stands out and leads to conversions?

Here's a guide that will show you how to create Instagram ads that actually convert :

1. Increase User Engagement

If you want your Ad to be an attention-seeking-magnet, then you must make sure that it's engaging.

And to make it engaging, you'll need to use certain elements like -

Catchy Caption - A caption that's short, sweet, and to the point is more likely to stop users in their scroll. For example, take this Spotify Ad. It has such a crisp and relatable caption that it's bound to resonate with its target audience. Spotify knows its users well and knows what will trigger them.
Authentic Stories - People are more likely to connect with a story that's relatable and authentic. Emotion - Tugging at the heartstrings is an effective way to get users to stop and pay attention to your ad.
Relevant Content - Be it visuals or copy, make sure that everything in your ad is relevant to your target audience.

Pro tip: If you can’t come up with great captions, then how about running a caption contest. Here, you’ll be able to get your audience involved in a fun contest and get great ideas to help market your business.

If you’re smart about it, you can use contests as a way to build leads and social media followers. Just add a lead generation form to capture email addresses from users.

So, those were some tips on how to make your ad more engaging. But engagement is only the first step. Let's move on to the others.

2. Create a Sense of Urgency

When you create a sense of urgency, it nudges users to take action right away. And that's exactly what you want because the goal is to get conversions.

One way to do this is by using phrases like -

"Hurry, offer ends soon!"

"Shop now"

For example, take the above-mentioned Spotify Ad only. In that Ad, you will see the phrase "Better hurry. 3 free months of Spotify Premium", now that is an example of creating a sense of urgency.

They used the FOMO (fear of missing out) card to get users to convert. And it's working!

3. Make Use Of Relevant Hashtags

Hashtags are a powerful tool that can help increase the reach of your Ads and consequently, get you more conversions.

When users search for a particular hashtag, your ad is more likely to show up. And that increases the chances of users coming across your ad and taking action.

For example, the hashtag "#instagramad" has been used more than 3 million times. So, if you use this hashtag in your ad, there's a higher chance that users will see it.

4. Add Clear Call-To-Action

Your ad should have a clear and defined call to action. The CTA is what tells users what they need to do next.

For example, this ad for Berrylush. com. It has a very clear CTA of "Shop Now" which tells users exactly what they need to do.

When you have a clear CTA in the ad, it influences the consumers in more than one way. CTAs are the deciding factor of whether a user will take action or not.

Including a CTA also helps in increasing the click-through rate, which is again beneficial for you.

5. Respond To Comments & DMs

Make it a point to respond to all the comments and DMs you get on your ad.

When you take the time to engage with users, it helps create a connection. It also shows that you're active and responsive, which can encourage users to reach out.

It might seem like a lot of extra work. But it's worth it because, at the end of the day, you want to build relationships. And responding to comments and DMs is one way of doing that.

So with this, the steps to make an Instagram Ad that converts comes to end. Now let us go through some of the 'Frequently Asked Questions', to have a better understanding.

FAQs

Q1. What is the ideal length of an Instagram Ad?

Ans: The answer to this question is not definitive because it all depends on what you're trying to achieve with the ad.

If you want to create brand awareness, then a longer video might be more effective. But if you're looking to increase conversions, a shorter ad might work best.

Q2.What are the different types of Instagram ads?

Ans: There are four main types of Instagram ads -

Photo Ads
Video Ads
Carousel Ads
Stories Ads

Conclusion

Instagram Ads are a powerful tool that can help you achieve your business goals. But it's important to keep in mind that not all ads are created equal.

Creating an Instagram Ad depends on your business goals. And once you know what you want to achieve, it becomes easier to create an ad that converts.

To make an ad that converts, you need to make sure that it's engaging, relevant, and has a clear call to action. You also need to use hashtags and respond to comments and DMs.

By following these tips, you can create an ad that will not only help you increase your reach but also get you more conversions.

So go ahead and give it a try!