After 10M+ Views, 13k+ Upvotes: The Reddit Strategy That Worked for Me!

With over 70 million daily active users and a wide range of subreddits catering to various interests, Reddit has emerged as one of the most effective free marketing channels available. We are Mokkup.ai, a dashboard wireframing tool that lets you create high-fidelity dashboard wireframes in under 30 minutes.

With over 30,000 users and counting, Reddit plays a significant role in our free marketing strategy. However, navigating Reddit's community can be challenging, as most users, like us, prefer a more subtle approach to marketing. Despite facing hurdles such as automatic removal of tool links in comments or posts, we continue to receive inquiries from Reddit users. Before encountering this link issue, we typically saw around 100 to 150 conversions per month from Reddit.

We now have over 10 million views and 13,000+ upvotes on our posts. Here are our top 5 performing posts:

1. Post 1

2. Post 2

3. Post 3

4. Post 4

5. Post 5

Here are 5 things I have learned in my Reddit journey:

1. Know where your audience is

It's super important to know who your audience is and where you can find more people interested in what you offer. For Mokkup.ai, which is a free tool to create dashboard wireframes in under 30 minutes, it's smart to focus on places where folks like data and visuals. That's why we hang out on subreddits like r/dataisbeautiful, r/infographics, and r/visualization. Since we talk a lot about American data, we also check out r/murica.

By sticking to these spots, we make sure we're showing our stuff to the right people and hopefully grabbing the attention of some new users along the way.

2.Keep the marketing/ads very minimal

Reddit users prefer a genuine experience, so it's best not to be too pushy with marketing. Instead, focus on being subtle. For example, when we share content related to Mokkup, we don't say things like "Try Mokkup for free," which can feel like a sales pitch. Instead, our posts don't even look like marketing. We just create beautiful charts using Mokkup and share them on relevant subreddits.

To subtly promote Mokkup, we include our logo at the bottom of the charts we create. Additionally, we mention Mokkup in the comments section to credit it as the tool used. This way, we integrate our brand naturally into the content, respecting the community's preferences while still getting our product out there.

3.Research on the subreddits you're posting on

Every subreddit has its own rules, so it's essential to read them before posting. Imagine spending hours on a post, only for it to be removed by the moderators or reported by users. By familiarizing yourself with the rules, you can better align your post and avoid these issues.

Take some time to look into what kinds of posts have done well in the past and what topics people are most interested in. This research can give you ideas and inspiration for your own posts, helping you create content that resonates with the community.

** Example:** Take our post on Tipping culture
in the U.S., for instance. It did well because we noticed other posts about tipping that got a lot of attention in the past. By seeing what worked before, we got an idea of what the community was interested in and could create content that fit right in.

4.Have a few alt accounts

Along with your main account, start slowly building a presence on your alt accounts. It's not just about having alt accounts as backups; it's also about actively nurturing them alongside your main account.

By gradually participating in discussions, sharing content, and engaging with other users on these alternative accounts, you establish a foundation for each one. This ensures that if your main account encounters any issues, you're not starting from scratch with your alt accounts.

5.Keep your expectations low

Don't expect instant results from Reddit. Even if you don't see immediate conversions, focus on building brand awareness. We've found that some users who ended up on a demo call with us mentioned discovering us through our Reddit posts. So, even if you're not getting direct conversions, your efforts are still making an impact.

Reddit is like a big ocean, so keep trying different things. Find out which subreddits and content resonate the most with your audience. By experimenting and learning what works best, you can gradually build up your brand presence on Reddit.

I’d also love to hear from you about your thoughts, suggestions, or feedback on Mokkup. Creating hi-fi dashboard wireframes on Mokkup.ai is completely free!

Feel free to reach out to me on LinkedIn [Pavel Gupta] (https://www.linkedin.com/in/pavelgupta/)