AI Marketing Tools: The Ultimate Guide In 2024
The two main pillars of building a startup are coding and marketing. Last week, we broke down how AI can accelerate your coding. This week, we're breaking down how AI can supercharge your marketing.
In this article, we'll dive into the AI marketing tools already on the market, discuss what's coming on the horizon, and finish with some thoughts on where you might be able to build.
The Current Market
The majority of marketing for Indie Hackers involves SEO, social media, ads, and outreach. Thankfully, there are AI tools for each category.
For SEO, we have tools that help with building your domain authority like:
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ListingBott, which uses AI agents to list your website on 100 directories
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QuickListing, which does the same but gets you into over 200 directories
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PressPulse, which uses GPT-4 to source personalized HARO inquiries
Tools that make keyword research easier like:
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Keyword Insights, which turns a seed keyword into thousands of curated keywords
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Rankify, which generates keywords based on a description of your business and what you want to rank for
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Swiftbrief, which handles your keyword research, keyword clustering, and content briefs
And tools that write your content like:
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Cuppa, which can write a range of articles using information from the web, top SERPs, and Perplexity
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Koala, which can write SEO-optimized content using GPT-4o and real-time data
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Keyword Hero, which crafts content with the express goal of outranking your competitors
For social media, we have tools like:
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AutoShorts, which fully automates your faceless video channel
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BoostBot, which finds and reaches out to hundreds of influencers
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CustomerPing, which lets you know when people are talking about a problem your business can solve
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Vidyo, which makes short clips from your long videos
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CopyCopter, which turns your articles into short videos
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Olly, which generates posts in real-time as you scroll through social media
For ads, we have tools like:
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Bestever, which creates visual ads in your brand's voice.
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AdGen AI, which can generate hundreds of ads in just a few clicks
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Creatify, which turns product links into video ads
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Glato, which creates video ads with digital creator clones
And for outreach, we have tools like:
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La Growth Machine, which personalizes your voice messages at scale
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Humanlinker, which provides personalized prospecting
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Openmart, which finds niche retail leads based on custom criteria
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Meetz, which personalizes your outreach, sends automated follow-ups, and books meetings
The Frontier
You've probably noticed that all of these tools are really good at doing one specific thing. ListingBott gets you into directories, Rankify generates keywords, Creatify turns product links into video ads, and so on. This makes sense considering AI's current limitations, but as the technology advances with AI agents, it's likely that the tools will get a lot "wider" in the future.
In other words, these tools will be able to handle entire marketing funnels.
There aren't many tools like this yet because of how new the technology is, but one great example is SEOBot. Instead of just doing keyword research or content creation, SEOBot automates the entire process from keyword research to content creation to traffic analysis. The only thing founders need to do is press "start".
Another example is ReplyGuy. There are a bunch of tools like CustomerPing that can let you know when people are talking about your business, but ReplyGuy does that and automatically replies with a plug for your product. It's not hard to see how this can be expanded into a tool that replies, builds connections with potential customers, and books sales calls.
The Business Opportunities
If you have the technical ability, building a tool that uses AI agents to automate entire marketing funnels makes too much sense. It's low competition because of the technical it is, has a huge addressable market, is inherently sticky, and is just downright super cool:
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Instead of a short video creator, build a tool that makes, publishes, and promotes your videos across Instagram and TikTok.
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Instead of a tool that turns descriptions into ads, build a tool that makes the ads, publishes them, and automatically adjusts the spending according to the results.
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Instead of a tool that personalizes outreach messages, build a tool that can find leads, reach out, book calls, and close sales.
However, even if you don't have the necessary technical skills, there are definitely still opportunities to build here.
One area is AI writing tools. More and more people want to use them, but the current options hallucinate often and still sound really robotic. If you're able to fix the hallucination issue (maybe with something like Lamini's Memory Tuning) and make the AI sound like an actual human, there's a real opportunity here.
Social media also looks promising. Everyone wants to be Levels or Marc Lou, but almost nobody has the will or skill to post like them. And although today's AI social media tools can save you time in converting your content into other mediums, they actually aren't all that good at creating original content. Creating a social media content creation tool that sounds like a human would be a layup if you can do it right.
You can rinse and repeat this exercise for any of the tool categories. The demand for these tools isn't slowing down anytime soon, and there will be plenty of opportunities to improve on the incumbents as the technology gets better. All you need to do is to keep up with the curve.
Great comprehensive guide on AI marketing tools! As someone who's been exploring this space, I really appreciate the detailed breakdown and categorization. The section on AI-powered content creation tools is particularly valuable, as it's becoming increasingly important for indie hackers to produce high-quality content efficiently.
I'd add that while these AI tools are incredibly powerful, it's crucial to maintain a human touch in our marketing efforts. AI should augment our creativity and efficiency, not replace the authenticity that connects us with our audience.
One question for the community: Has anyone here experienced a significant ROI boost from implementing any of these AI marketing tools in their business? I'd love to hear some real-world success stories or lessons learned.
Thanks for putting this together – it's definitely a resource I'll be bookmarking and referring back to as I continue to optimize my marketing strategy.
Very good list! and interesting opportunities you provide. Thanks for sharing this!
No prob!
cool list
Thank you!
Very helpful. Bookmarked!
Thanks!
perfect list for marketer thanks for saving my time brother
You got it!
This is a good list. Thanks for sharing here, Stephen.
Appreciate that!
Amazing list of tools. You're also very right about the distinct limitations of current ai tech, nevertheless, a lot of these limitations are easily fixable and you'll notice how quickly they'll be fixed as the competition increases.
Great guide. Thanks for compiling and sharing this list. Now I just have to find the time to test all those tools.
Amazing, great work!
AI Marketing Tools The Ultimate Guide In 2024 is a comprehensive resource! It's impressive how AI is transforming marketing strategies. From predictive analytics to personalized customer experiences, these tools are reshaping the industry. Excited to explore more innovations and insights in AI-powered marketing.
Nice
I think marketers need to remember to use AI as a tool, not a replacement for human creativity. Great social media strategies will piggyback on a bit of both—data-driven action and a hint of human intuition.
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This is great - thanks for compiling this. Going to add these to my directory: https://aitools.inc/categories/ai-marketing-tools
Regarding "building your domain authority," there is a newly established service at "SubmitAI Pro", which is currently seeking 5 test users to provide free service submissions to 150+ AI directories.
Great list! It would be even better if the starting prices for more items were included, as some of them currently lack pricing information.
Is there a specific stack you'd recommend (like unique combination of 1 from each category) for a consumer app like www.joinorderly.com?
Great overview, Stephen! I'm particularly intrigued by the idea of AI agents handling entire marketing funnels. Thanks for sharing this valuable resource!
Don't forget Manychat, if your marketing strategy has instagram as a part of it, manychat is practically a must at this point.
Manychat's main innovation let's call it, is that you can comment a word, or answer to a story a certain word and then it automatically sends you anything. For example a link to a landing page.
pretty cool collection, I'll have fun with them this weekend :)
many of them have competed on microlaunch.net, many indie growth tools there too
Great post, I found it incredibly insightful. The breakdown of AI marketing tools and their potential is fascinating. I recently started exploring some of these tools myself and have already seen a difference in my outreach and engagement.
I'm curious, which AI tool do you think is the most effective for SEO right now? I've been looking into Keyword Insights and Rankify but would love to hear your thoughts on them or any other recommendations. Thanks again for the detailed overview!
We have also created a technology called SEO AI in relation to SEO. This tool is user-friendly since it was created with the end user in mind. Even for individuals who aren't very tech-savvy, the UI is simple to use. Additionally, by streamlining the process of search engine optimization, the SEO AI tool increases the online visibility of your website. It's a great tool for anyone trying to raise organic traffic to their website and improve its rating.
Regarding SEO, we've also developed a tool called SEO AI. This tool is designed with the end-user in mind, ensuring its user-friendliness. The interface is intuitive and easy to navigate, even for those who may not be tech-savvy. Moreover, the SEO AI tool helps streamline the process of optimizing your website for search engines, thereby improving its online visibility. It's an excellent resource for anyone looking to boost their website's ranking and increase organic traffic.
AI marketing tools in 2024 enhance strategies through data-driven insights, personalized customer experiences, automated campaigns, and improved ROI, making them essential for staying competitive and effective in digital marketing.
"AI Marketing Tools: The Ultimate Guide in 2024" would cover cutting-edge AI technologies transforming marketing strategies. It explores AI-powered analytics, chatbots, personalization engines, and predictive modeling tools revolutionizing customer engagement and campaign effectiveness across various industries.
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