Hey IH!
We're building a consumer-facing app where content marketing is going to be pretty crucial (i.e. consistent content creation across Twitter, LinkedIn, etc. with good engagement).
I'm wondering what 3rd party tools others have used to manage their posts and track metrics on engagement, site visits, etc.? It seems that there are a few options: Hootsuite, Buffer, Sprout, etc. What are the pros/cons of each service?
Thanks!
I'm a Buffer user too. Does everything I need it to. I used Zoho Campaigns in the past but they didn't link to LinkedIn, hence why I now use Buffer. Most of these platforms offer a free trial so test them out and see which one works best for you.
Thanks trying Buffer now!
We tried to use Buffer but they have stopped API access, some of our content are posted or scheduled automatically and other tools lacked features we needed so we built it ourself in the end with the features that we need only ! Maybe you can build it yourself as well, it does not need to scale like Buffer and Hootsuite but it should be functional to you !
Thanks for the insight!
What's important to me:
I use Buffer, I've used it for years and I'm too lazy to move away and look at other options. 🤷🏽♀️
Those all sound like exactly what we are looking for, as long as there is good coverage in terms of the platforms supported.
Product inertia is real! 🙂