Can you tell what we do?

Hey Jake, here's my feedback:

1. The headline should stick to max 2 action words. Reading it confused me and I had to read it a few times to understand. That or maybe make each word a different color.
2. While I am a fan of white space, "goals" is a big industry so you have to use the visual to quickly get the value across. Move that picture above the fold and make it bigger.
3. If one of the main things is the friends aspect, show more pictures of friends (real or graphics)
4. While you have a link to it, it's important for you to show examples of what it is useful for. People need to see themselves using your product.

Overall, I'm still unsure why exactly I would want to use your product. There's a chance that it might be something I love but the landing page isn't communicating that properly as is - at least to me.

Sup Jake.

1. If you made me rewrite the headline, I'd say, "A place to track and crush goals with friends". Maybe I'd even eliminate the words "a place to". I am always trying to eliminate words.
2. Tracking goals is not really new. Tracking goals with friends is special. I'd change the order of your subheading to social accountability, competitive collaboration, then actionable metrics.
3. Would the button be more impactful if it said, "crush your 1st goal?
4. Picture needs to be bigger. I'm on a 13" macbook pro and I can barely read it