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Case study: Making $5k/mo from my blog using my own SEO content software

Over the past year I've been growing my side project blog about Cars and Trucks, but over the last 3-6 months it's only really started to take off to the tune of $5,300 in Oct '21. 95% of this is profit from passive advertising revenue.

The biggest reason for the huge growth from ~$1k/mo to over $5k in Oct was mainly due to a couple different things:

  1. I switched my advertising network from Ezoic to Mediavine.
  2. Finally being able to use my own SEO niche content creation software.

While I would STRONGLY encourage anyone not in an advertising network to join one immediately, if you are in Ezoic, I would even more strongly encourage you to try and meet the requirements and apply to Mediavine. I saw my ad revenue 2.5x almost immediately.

Now to the good part.

Over the last 3 months I've consistently published 4-5 articles a day, of 500-3,000 words each using software I've developed myself. It's allowed me to learn, create, and publish 100x faster, with 10x better quality, without ANY writing (outside of deleting and organizing), and without ANY knowledge of the topics or SEO target keywords. WTF? I know, I know. Too good to be true, right?

If you want to cut to the chase and see it for yourself; then go to my site below, watch the video, and sign up for open beta. I'd love to work with everyone here to help any way I can!

https://ousia.ai

If you're still curious, check out the FAQs to go a bit deeper. My site is barebones and this is the first time I've written about my software.

FAQs

Q: How does the software work?

A: Over the course of my career (I'm actually an ex-Amazon, ex-Disney, ex-Hearst Magazines SEO) I've scaled "content machines" to 10,000+ articles in 12 months spending hundreds of thousands of company dollars on scaling SEO content for a wide variety of companies.

I've consistently used a strategy to research and create good quality content at scale called "stacking".

Basically, it's a strategy to analyze the top X articles and sources for a given topic and "stack" (or aggregate) them together in order to create one larger, in-depth single article by combining all their important info, facts, and answers together. The main benefits of this technique is to create the best piece of content on a single page by covering as many DIFFERENT questions and answers to any given keyword topic. From an SEO and Google algorithm standpoint, this achieves a type of content quality that is mathematically or objectively better than any single existing source article since it combines the unique answers from them all.

My software performs this "answer curation" over thousands of sources automatically. It's been a huge help in creating long form, mastery level content on very niche topics with ZERO knowledge. Surprisingly, it's best used for ultra-niche topics (which are usually the most esoteric).

Not only does the software curate and present hundreds of questions and answers for any niche keyword, it also features a finely-tuned model that automatically rewrites them, that passes plagiarism checkers, for automatic use in your final article. The entire process end-to-end to write a full article takes minutes, with zero writing, with only 5-10 clicks.

Q: How do I use the software?

A: I'm offering for the first time an open beta for anyone that wants to test it out. You can also see the video at my site. One of the main benefits is that it automatically trains itself on whatever sources are uploaded to it. So whatever industry or niche topic you're in it can be used with a high level of precision. If you want to check it out and see it in action, I've created a demo at my site https://ousia.ai

Q: Is there a way to sign up and use it for yourself?

A: Of course! I've created an open beta at my site https://ousia.ai. Go to the site, sign up, and I will reach out personally to get you on-boarded. I'll even throw in some free SEO advice ;)

UPDATE: CASE STUDY DETAILS
Wanted to add some more details of my case study. Thanks everyone for your support and I'll be reaching out to everyone that signed up via email! Thanks again!

First, the site I've been building and referencing in this post is
https://www.car-engineer.com

If you're curious about the content I've been building using my software Ousia.ai feel free to paginate through the most recent posts starting on the homepage (every post I've built over the last 2-3 months I've done ONLY using the software). Like I said above, my workflow is just deleting, rewording Headings, Subheadings, organizing answers/paragraphs, adding an image and a Youtube video (which you can do in the software).

Example Keyword Rankings (as of Nov 5 '21)
(Here is a link to a Google sheet with more examples including a lot more tire keywords that I've been doing most recently)
sample keyword rankings

Est. Organic Traffic (SEMrush)
Est. Organic Traffic (SEMrush)

Est. Organic Traffic (AHREFs)
Est. Organic Traffic (AHREFs)

Ad Revenue Earnings from Mediavine (last 3 months ending Oct '21)
There is other affiliate revenue from Tirerack.com, but ad revenue is the majority.
Ad Revenue Earnings (Mediavine)

posted to Icon for group Growth
Growth
on November 5, 2021
  1. 5

    What's your cars & truck blog called?

    1. 2

      I've added a section to the end of this post with the details of my site, stats, earnings, and more! Let me know if there is anything else I can help with. Thanks everyone!

    2. 2

      I'm going to update the post with more stats, examples, etc. so I will reveal it all at once!

      1. 1

        so if I understand this right: You've built a tool to create skyscraper posts for certain topics: cars, trucks, and specifically certain brands / models of cars/trucks?

        1. 1

          You can create skyscraper posts for any topic, domain, or any sources they choose. I’ve been using it for Auto since that’s what my blog is about. It doesn’t have to be for any specific brands or models of cars/trucks, but it does well for that type of super niche content. It’s able to aggregate very specific information making it easy to build that type of laser-focused content. Does that make more sense?

  2. 2

    By using the question and answers generate by your software on my blog, doesn't set me up for plagiarism? After you seem to be curating questions and answers (ie, someone else's content) from the web. Other than that, it looks great.

    1. 2

      Great question. I try to differentiate between "plagiarism" and "duplicate content." The tools doesn't plagiarize and encourages users to cite the sources (which it does automatically in the text editor).

      As far as plagiarism, the answers are sourced and cited throughout the software and users are encouraged to link to the original sources. I think this is a best practice and good for both readers and SEO (to cite sources) since it adds a level of trust and reduces the likelihood that readers for the content will hit the back button vs continuing onto the source site. I also think it is good to give credit to the original source.

      As far as duplicate content, the goal is to rewrite the answers enough to pass duplication checkers. But I would encourage anyone to think of it as an assistant, and put as much as they want into their own words/voice, etc.

      Some things to note: the questions are 100% unique and not curated or sourced from anywhere. The answers are curated from sources with the goal to reduce the time to research, learn, and build on top of them. You can think of it like a search engine vs a content copying tool. If it helps to use the rewritten versions then that's up to the researcher/user of the tool. I've personally found it very useful, but always link to a cite all my sources.

      1. 1

        Very matter of factly. You made it crystal clear. You have built a great tool and i will be a subscriber. Thanks for sharing this

  3. 1

    Would love to beta test your AI writer.

    I have a small blog with only 200 followers. Its completely written using only publicly awailable premium AI writers. Would love to see how yours perform compared to what I have used in the past.

  4. 1

    Here is an interesting update from Google’s John Mueller re: efficacy of machine generated content:

    https://www-seroundtable-com.cdn.ampproject.org/c/s/www.seroundtable.com/amp/google-machine-written-content-okay-32378.html

  5. 1

    Love this take on AI for content generation. Very very cool idea. 👏

  6. 1

    Fantastic. Sent you an email just now, @mscyoc!

  7. 1

    Congrats, your product looks awesome.

    I've been thinking about these types of tools for a bit lately, and seems to me we are very close to the end of the internet as we know it.

    Very very quick, the internet is going to morph, from an almost 100% human generated content to a 100% machine generated content.

    Content includes everything, from news sites to blogs, forums, wikipedia articles, social media sites, all you can think of.

    Not sure what the consequences of a world where most of the information is machine generated are going to be. Hope there are positive aspects that I can't foresee yet.

    1. 2

      I think you're spot on. Took the words right out of my mouth ;)

  8. 1

    This is incredible! Very impressive capabilities! If possible, I'd love to hear more on the model selection, training, validation as well as how you set them up in production and monitor them.

    1. 1

      Thanks for your interest! What email did you sign up and I'd be happy to go deeper :)

  9. 1

    Interesting. Is it possible to get access to the beta?

    1. 1

      Of course! Apologies for everyone for any delays. I've actually got a lot of unexpected requests to beta test and I'll need time to go through them all. I'm as early as a founder can be and want to get as much feedback as I can, so I will be reaching out to get feedback soon! Good problem to have, I suppose.

  10. 1

    Great work @mscyoc
    Can your software Ousia write in Spanish too?

      1. 1

        Muy bueno! I just signed up for the beta:)

      1. 2

        Ha! Yes, some of the very old, original content is in French!

        1. 1

          What's the breakdown of traffic and/or revenue by language, if you had that info to hand?

          1. 1

            Absolutely. 97% of traffic comes from the United States/English.

  11. 1

    Looks really good. Couple of questions.
    For your truck blog do you advertise the site/posts anywhere like Google or Facebook to generate visitors or are they all organic from search engines?
    Also how much will your AI software cost

    1. 1
      1. The stats and data I shared are 99% Google search traffic.
      2. I have no idea how much I will charge. Very early in the process, but good problem to have! I will update here as I build and talk to users.
  12. 1

    Do you train your own NLP models for Ousia or do you use existing NLP pipelines such as GPT3 APIs?

    1. 1

      Thanks for the question. It is a combination of both. I have my own pipeline/training process that uses a variety of existing models. There’s no way to do something like this without a lot of fine tuning, custom processes.

      1. 1

        Great to know that. If you are using GPUs for fine tuning your models then I'd recommend you checking out Q Blocks platform as it can save you 5-10x GPU computing costs.

        PS: I am associated with Q Blocks.

        Btw, I am rooting for your product. It has a huge potential in the market :)

        1. 1

          Thank you! I will definitely keep this in mind as we grow!

  13. 1

    Heads up, but I get access denied message when clicking on the logo. I know you're in beta so probably not a big deal, but just in case you weren't aware.

    Thanks for sharing and applied to the beta.

    1. 1

      Thanks for the heads up! That was just a mistake by me. The logo doesn't feature any link now.

  14. 1

    Okey, this product looks sick! I did sign up - when estimately I can expect the e-mail with more information? I'm getting loads of spam e-mail so I want to make sure I won't miss it by accident :)

  15. 1

    Analytics data on Semrush and Ahrefs are not correct compared to Google Analytics.

    1. 1

      Yes. AHREFS and SEMrush are estimates based on estimated monthly search volume and keyword rankings, whereas Google Analytics is actual traffic data. Is that what you’re referring to?

  16. 1

    This is so cool! I would love to check out ousia!

    I recently started my own SEO experiment to automate writing content because it is such a pain, but it uses programmatic SEO. My biggest concern is Google thinking my pages aren't unique enough. Would you have any insight on how different content needs to be before Google thinks it is duplication?

    1. 1

      Hi Allison, this looks really cool! I've always loved programmatic SEO and automation for the same reasons as you. From a business perspective, the ROI on programmatic SEO or automated content vs manually written content is so much better, but creating a solution that search engines and users like is always the most difficult part!

      How different content needs to be is such as tough question! I think it really depends on whether you're talking about the article/content pieces as a whole or not. The way I think about it is that if enough parts of the content piece create a unique combination of sentences (even if they are duplicated across other sources) it will be seen as something new or "unique" For example, if you create a 1,000 word article with 3 sources and three paragraphs (one from each source) that are completely copied from those three sources; then that percentage of the whole article vs the other sources is highly duplicate (and easy to tell for a search algorithm). But, if you create a 1,000 word article with 100 sentences pulled from 100 different sources; then that combination creates a highly unique, new piece of content (algorithmically or mathematically speaking).

      In general, I think that if the user gets a lot of value, and the end article or piece of content features a high variety of sources and useful information; then it's not only unique, but will perform extremely well. I think you can get into trouble if you're just trying to mix up the words for the sake of deduplication vs for the sake of valuable, various information/answers.

      1. 1

        Cool, thank you so much! Super valuable info!

  17. 1

    I signed up for the beta, willing to give it a try and share some feedback.

    I have a product comparison website with a lot of niche products that can make use of some niche content.

    1. 2

      Awesome. Thanks for signing up! I will be reaching out to everyone very soon! That sounds like a great use case. I’ve used the software to generate lots a content around very niche products like specific tire models which has worked really well. I will try and update this post with more specific case study info today or tomorrow!

  18. 1

    Congrats! What's funny is that I've had this same idea before. You start to see lots of AI copy writing tools, but none of them focus specifically on creating niche sites.

    It would be interesting to see a more in depth case study on this.

    1. 1

      Absolutely agree. What would you want to see in a more in-depth case study? I could publish more with my strategy, earnings, website, specific content, how articles created with the software are performing, etc. Is that what you mean?

      1. 2

        I would like to see the content itself, how long does it take to create an article, how well does the content rank (show off some real world examples), earnings, and pageviews over time.

        Also I just applied for the beta ;).

        1. 1

          Got it. I could add to this post with that info! With real examples, earnings, rankings, session data. Thanks for the feedback!

          I’m also reaching out to each signup individually to get everyone set up. Stay tuned!

  19. 1

    I signed up for the beta and somehow got access to your WordPress dashboard.

    Looking forward to trying it out.

    1. 1

      Hello and thanks for signing up! Apologies for that. I just had it set to create new Users as "Subscribers" in Wordpress. I've updated it now, so that shouldn't happen going forward.

      1. 1

        No worries. When can I start using it?

        1. 1

          I plan to reach out to everyone individually via email. Stay tuned!

          1. 1

            If I don't respond to your email, drop me a message here: https://twitter.com/honeydreamss

            1. 1

              Yes, I don't have an automated way to on-board beta users yet, but it is coming fast! Please everyone stay tuned and I will be in touch very soon. Thanks again!

              1. 1

                Any ETA on when you would be onboarding us?

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