Closed a $60k SaaS Acquisition. All the details 👉

Thanks so much for sharing this. I also really appreciate the transparency in this post. For me it's really inspiring to see a $2,400 MRR SaaS sell for $60k. Before Micro Acquire anything that was less than $50k MRR seemed worthless. This is really inspiring for Indie Hackers that even a small MRR SaaS can sell for a real multiple.

I also think this was a good deal for you. A typical 5 year bank note would be about $1,000 . Even if you financed it you'd be cashflowing on day 1. Plus you have a business that is validated, and that is sooo much easier than starting from scratch. I think all of us Indie Hackers owe a huge thanks to @MicroAcquire. They have single handed change the game for us small time entrepreneurs.

I'm excited to see what you do with this! And hope you end up growing it to 7 figures!

Great post. I still find it so surprising that more indie hackers aren't doing this.
VC's will pump insane amounts of seed money for 0 (pre?) revenue startups, and valuations of 20x+ ARR to follow soon and people assume that's the norm.

Buying and scaling cash flowing SaaS at 2-5X ARR seems like a no-brainer to me, i'd say more so than starting your own indie venture.
Another way to look at this as an investment (60K) which returns 4% A MONTH (2.4K), where S&P historically returns on avg 10% a year.

I'm the founder and seller of Cloakist. Congrats on this awesome thread Bruce! I gotta say, it was truly awesome working with Bruce to sell the business to him. In every way, a great win-win deal. Maybe we can even go full Michael Scott and call it a win-win-win deal, since Indie Hackers get this knowledge.

In the next couple of weeks I'm planning to post a few more notes about the deal from my point of view, so you can follow me on Twitter if you'd like to see that: https://twitter.com/louisbarclay

Congratulations and thanks for sharing!
Looks like a very good deal!

Really interesting post! Tons of information in a concise format. Love it! 👌🏻

How did you first come across Cloakist?
What made you decide that this was the business for you to acquire?
Were you already working in the domain name space?

Such a detailed and clean overview. Wow.

Interesting insights, thanks for sharing!

I'd be interested in how post sale support went. I mean acquiring a business of course needs support after closing the deal, however at the point of negotiation it's hard to tell how much support is actually needed. How did you negotiate something that feels comfortable for both of you, @brucem and @lousbarclay?

Great post @brucem! Thanks for sharing!

I'm curious did you have a lawyer to look over these contracts and stuff? Or Andrew @MicroAcquire pretty much provided the standard boilerplates so all you needed to do is to fill in the details like amount, etc.

That's really great!

Congratulations! This has me pumped to finish building out my micro saas product and hopefully follow in your footsteps.

Great post, simply can't believe I never came across Micro Acquire. God damn

Thanks for sharing, you definitely got a great deal.
Looks like there's a lot of potential in the product.

Good luck 🙌🏽

Thank you for posting

@brucem Hi Bruce, thanks for sharing the micro deal. Congrats. Was ARR the only feasible metric to value the business on? Did the seller ignore future revenues? ARR multiple is a very simple way to value, so well done.

Bruce, noted you are going to run this solo. Why not add a few Volunteers to scale the business from my latest, https://skilledup.life? We now have 5,361 Volunteers from 85 countries. They can help you with user acquisition, conversion, customer support, HR, product design and a plethora of roles in a startup. We are our best customer and I'm building the business with their help whilst providing them with real Experience to land their next jobs. We have a lot of professionals now with day jobs.

@MicroAcquire Hi Andrew, good to see a case study.

The product idea is great ‎️‍🔥 Congrats on the acquisition!
I think it would be good to use Trello with Cloakist as a personal project roadmap

Really cool post @brucem. Thanks so much for sharing!
Cool service you built there as well.
Super cool to get insight into the whole process for small businesses.

Very inspiriational

Thanks for being so transparent!

Looks like a good deal, congrats! Btw your typography of the post is beautiful!

Closing a $50k ecommerce acquisition this month; I like this post and the format I'll share as much as I can when the deals done.

Hey Bruce, sounds great! Congrats! To get more customers, you could give cold emailing a try. Low cost and a high degree of control. Just discovered that this is one of the most popular strategies of all the famous SaaS brands, but only a few talk about it publicly.

Nice website
Very educative with life thought through information's.
I will say thumbs up to the creator of this site and founder.
It's a nice place to interact with people of great knowledge.

Incredible post. I actually observe it so amazing that more non mainstream programmers aren't doing this.
VC's will siphon crazy measures of seed cash for 0 (pre?) income new businesses, and valuations of 20x+ ARR to follow soon and individuals accept that is the standard.

Purchasing and scaling cash streaming SaaS at 2-5X ARR appears like an easy decision to me, i'd say more so than beginning your own independent endeavor.
One more method for viewing at this as a venture (60K) which returns 4% A MONTH (2.4K), where S&P generally returns on avg 10% per year.