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☁️ Digital Products: $550,000 with One Course, Lifetime Deals, Side Project Marketing

In this Trends.vc Report, we talk about product ideas, building an email list, monetizing your audience, crowdsourcing and more.

🔍 Problem

You know something that others don’t.

But 1:1 help does not scale.


💡 Solution

Digital products help you share your knowledge in a scalable way.


🏁 Players

Ebooks

Online Courses

Templates

Databases


🛠 How to Build Digital Products

  • Build an audience to get early customers.

🌱 How to Grow Digital Products

  • Use digital products as lead magnets. It’s easier to sell to warm leads.
  • Use social media to drive traffic from your existing audience.

💰 How to Monetize Digital Products

  • Offer a one-time pricing to lower mental overhead.
  • Offer recurring plans to get predictable revenue.

🔮 Predictions

  • Platforms for selling digital products will offer real-time help to educate users. Sellers have a high lifetime value for platforms and this boosts customer success.
  • Creators will crowdsource content to build products fast.

😠 Haters

“Digital products are easy to copy. It’s hard to build a moat.”
To boost value, base your digital product on your personal brand, unique experience and provide great customer support.

“Digital products are prone to piracy.”
This is true. If you’re worried about piracy, it can be wise to choose another business model.

“Some digital products get out of date fast.
Some digital products are evergreen. For products on fast-paced topics, offer lifetime deals to boost the perceived value or sell updated versions as “new” products.


🔗 Links

  1. Made $550,000 with a Programming Course • The thread behind this report.
  2. Building a Report on Digital Products • The tweet behind this report.
  3. 77 Best Digital Products to Sell • List of digital products for bloggers, freelancers and more.
  4. How I Made $3,000 With a Digital Product • Build, launch and grow a digital product without tech skills.

📁 Related Reports


Become a Trends Pro Member to get the full report on Digital Products.

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on December 25, 2023
  1. 2

    Anyone else still obsessed with the one-person digital product model? ✋

  2. 1

    How would you go about doing pre-sales on a product that either has a free trial or free tier? Drop the free parts of it?

    Great post! Thanks for putting it together

  3. 1

    Appreciate the effort! I would try and use it soon!

  4. 1

    Great list, appreciate you pulling together.

  5. 1

    Thank you for this comprehensive list, will be sharing it with my audience soon

  6. 1

    Haters gonna hate! Excellent tips Dru. Great job!

  7. 1

    Great information. Thanks for sharing,

  8. 1

    Super informative post. Can you also add how to productized Telegram or Whatsapp channel?

    Case studies for them.

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