Feature Post: Building a Tool That Tells You What Your Brand Really Looks Like (Not What You Think It Does

We all have a mental picture of what our brand looks like online — clean, modern, consistent, professional. But when you actually analyse it, the story can be a little different.

That’s what led us to create the Brand Analysis feature inside Intent Lens. It runs a full, visual audit of your website and tells you how your brand is actually being perceived — not how you hope it comes across.

Here’s what it looks at 👇

• Brand Overview – A clear summary of your brand’s visual strengths and weaknesses, with practical areas for improvement.

• Overall Brand Score – Your quick snapshot rating of how well your brand communicates quality and trust.

• Professional Appearance Score – Does your design feel polished, balanced, and credible?

• Modern Relevance Score – Checks whether your brand feels current or stuck a few design trends behind.

• Accessibility Score – Analyses readability, colour contrast, and inclusivity in your visual presentation.

• Brand Consistency Score – Measures how cohesive your design, typography, and tone feel across pages.

• Detected Industry & Industry Alignment – Sees how your visuals and layout align with the expectations of your market sector.

• Visual Analysis & Alignment – Breaks down your imagery, colour, and structure to identify weak or mismatched design choices.

• Competitor Visual & Differentiation Opportunities – Highlights how your brand stacks up visually against others in your space.

• Competitive Analysis – Helps you spot where your design is blending in — and where you could stand out.

No guesswork. Just a structured overview of how your brand appears to users (and, interestingly, to AI systems too).

What’s surprised me most is how often the gut feel and the analysis don’t match.

Brands that seem modern on the surface often score lower on consistency or accessibility — small details that make a big difference in trust and conversion.

If you’ve never run a visual brand audit before, it’s worth a look.
👉 intentlens.app/features/brand-analysis

How confident are you that your website actually looks as professional and consistent as you think it does?