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From FT employment to a $6,500/mo "full-time side-hustle" within 6 months: A peek at an indie hacker's finances

Brad Adkins left full-time employment to create rap beats professionally, but he soon went into debt. After another stint with full-time employment, he took the leap again — this time with his "full-time side-hustle", productized design services.

After only a few months, he's bringing in $6,500k MRR.

I caught up with him to get a peek at his finances and understand how his view of money impacts his business. 👇

Less is more

💰 "Simplicity sells, complexity fails." —Brad

Brad is a minimalist. He's had the same car for over a decade. He rents a room. He practices "capsule wardrobing".

He says this allows him to take more risks and do the things he wants to do because he has fewer things to pay for and less to leave behind.

It also helps his business.

💰 "Starting a business demands a certain level of laser-focused dedication. My advice would be to remove everything from your life that’s a distraction. That means deleting social media, boxing up your game console, and canceling your Netflix. Create a space to focus on what truly matters." —Brad

And if you're wondering what the heck "capsule wardrobing" is, it's where you have as few items of clothing as you can, and you mix and match them to create different outfits.

Brad wears the same Mornino wool t-shirt every day. He has three pairs of shorts, one pair of sandals, and one pair of shoes. Other than that, it's just a jacket and some workout gear. He doesn't like wasting energy thinking about what to wear, and he says it's one of his biggest money-savers. Win-win.

💰 "The things you own, own you. I aim to live with purpose, shaping my lifestyle and spending to align with my desired way of life, instead of mindlessly increasing expenses to match my income. My goal is a life where I can focus on my passions and not be tied down by possessions." —Brad

No safety net

Of course, minimalism often means that there isn't much of a safety net. When Brad quit his job as a web developer at a local business ($52,000/yr) in March, he only had three months of runway.

By the time he landed his first clients, he was almost out of cash. As he tells it, was both exciting and stressful. He doesn't recommend it, but he knew he had to do it.

And this wasn't his first rodeo. Back in 2018, he left a job as the lead designer at a digital marketing agency to produce rap beats full-time. That venture ended up in credit card debt due to advertising costs, but so far this one is working out.

Here's what he's bringing in after roughly 6 months:

  • Designfly revenue: $6,000/mo
  • Roasti revenue: $500/mo
  • Founder pay: $6,000/mo
  • Personal bank account: $0
  • Business bank account: $500

Revenue

His business expenses are minimal:

  • Total: $144.16/mo
  • Webflow Hosting: $18/mo
  • Webflow Workspace: $24/mo
  • Adobe: $54.99/mo
  • UI8: $30.67/mo
  • Envato: $16.50/mo
  • Figma: Free

And here are his personal expenses:

  • Total: $3,750/mo
  • Housing + Utilities: $600 /mo
  • Food: $1,200/mo
  • Auto: $300/mo
  • Shopping/Entertainment: $1,000/mo
  • Tithing: ~$650/mo (10% of gross business profit)

A full-time side-hustle

Brad works on Designfly for fewer hours each day than he worked at his 9-to-5 (and he makes more money too). But his true passion is music, so he calls his productized services a "full-time side-hustle".

His "main" hustle is creating electronic music and he dreams of making it a full-time career. You can check it out here.


Enjoying this format? Subscribe to get future peeks behind-the-curtain and learn how other indie hackers are thinking about money:


"You can't get rich without enriching others." —unknown

Brad believes money is a reward for two things: The value he provides and his faithfulness.

You may have noticed above that Brad tithes 10% of his profit ($650/mo). He's a Christian, and his faith informs his views on money.

And that makes sense... Brad shared that while the Bible has 500 verses on faith and prayer, it has more than 2,000 verses on money. And apparently, around 40% of Jesus' parables involve money.

He's particularly fond of this verse, which provides some context for the significant tithing: Honor the Lord from your wealth, and from the first of all your produce; Then your barns will be filled with plenty, and your vats will overflow with new wine.” -Proverbs 3:9-10

The flow of money

Brad has an interesting approach to what he keeps in his bank accounts. He likes to keep around $500 in his business account and $0 in his personal account.

Here's the flow: He puts all of his personal spending on credit cards in order to earn rewards. Money comes into his business account and goes out to his business expenses. Then the remainder goes to his personal account. On the first of each month, he pays off his credit cards in full. And what's left in his personal account goes to his investment portfolio, leaving him at a zero balance.

Pretty slick.

💰 "I never use my debit card, it exposes your cash. If you’re fraudulently charged on it, you could lose your money and have a hard time getting it back. If you use a credit card instead, you’re protected." —Brad

Hands-off investing

So what does he invest in with that excess money? He says he likes soft assets like stocks and bonds. But he takes a hands-off approach (via Wealthfront's automated index investing) because he doesn't follow the news enough to feel confident trading on his own. So far, he has $5k invested, and that's up 2.61%

He also invests in his health, which has become a priority for him. He's happy to spend more money on organic whole foods.

And he doesn't skimp on his hobbies either. He's been splurging on skateboarding and nights out with friends and family.

Minimalism = no debt

As you might guess from a minimalist, he has no debt. He purchased his car in cash, never went to college, and prefers renting his home.

He rents because it's cheaper and doesn't come with all the burdens of upkeep, maintenance, insurance, taxes, depreciation, and so forth. He sees home ownership as more of a liability than an asset. Plus, the freedom to live anywhere fits his lifestyle.

Budgeting and "true" minimalism

There was time when Brad budgeted everything down to the last cent. And he got by on only $1,500/mo. He says he was a "true minimalist" at that point.

But now, he prefers his comfortable ~$3,000/mo budget. And it allows him to be more relaxed about budgeting.

He just gauges his spending on Mint.com, doing regular reviews to identify areas to cut back. His goal each month is to spend less than the previous month.

That said, lately, he's more focused on increasing income than cutting expenses.

Financial tools you should use (and a parting word)

Brad uses a few tools extensively:

  • Found.com: He uses this for his business banking, bookkeeping, and taxes. It automatically sets aside estimated tax payments, and he can pay them directly through the app. He says it's a no-brainer.
  • Mint.com: He uses this to track all personal expenses. It's free and it syncs with all his credit cards.
  • Wealthfront: He uses this because it simplifies investing so he can channel his focus elsewhere.

I'll leave you with a parting word from Brad:

💰 "Remember, success is within your reach — always stay open to learning, adapting, and connecting with others in your industry." —Brad

You can find Brad on Twitter, or check out Designfly and Roasti.

And if you'd like to be featured as a guest in a future interview for this series, let me know in the comments!

posted to
Icon for series Money In, Money Out
Money In, Money Out
on August 31, 2023
  1. 4

    I also believe money is a reward for two things: The value you provides and your faithfulness.

    1. 1

      You are correct!

      A lot of the indie founders that I've interviewed says that a big part of their success boils down to these 2 things:

      • providing value
      • being passionate about what you're doing
  2. 2

    Truly inspirational..... May God bless you.

  3. 2

    faithfulness part got me, that was for me!
    noted brad!

  4. 2

    Woah, interesting journey.
    100% relatable, launched my startup BubbleWrap.Design (design as a service) last November, scaled it to $12.5K MRR and eventually got acquired by www.klan.global

    1. 2

      Nice, congrats! Productized services are really having a moment right now.

      1. 1

        Have you interviewed any other productized service indie hackers?

  5. 2

    That was really inspiring, thanks! I'd also like to get featured, but I'm still below $1,000 MRR with my side-hustle, so hopefully some time in the future :)

    1. 1

      Glad you enjoyed it!

      No need to hit a specific revenue number first! The financial outlooks of indie hackers at every level are super interesting and helpful.

  6. 2

    I really enjoyed reading this. And yes, I'd like to be featured as a guest for this series, but not quite yet.

    1. 2

      Cool, reach out to me once you're ready :) No need to hit any specific milestones first.

  7. 1

    I think we can appreciate someone who is forging their own path!

  8. 1

    Great insight. My take away, SIMPLICITY. This is what I'm battling with now. Not really easy how to do this because I tend to overthink and in the end, it becomes complicated.

  9. 1

    Thats such an amazing story. I am also on the same path as I am going to launch my own design agency that will offer design services on monthly basis on a flat fees, its called LoopyDesign. One thing I'd love to hear about bred is how he get clients? Can anyone
    help me with that

  10. 1

    That is inspring, I wish my career can be in such a path

  11. 1

    Interesting article and nice career path!

  12. 1

    Very Interesting Post

  13. 1

    I'm feeling uncertain about where to begin.

  14. 1

    A lot of people out here with these types of aspirations who are afraid dive into the deep end. He should be an inspiration to us all!

  15. 1

    what a gutsy path, just goes to show how some are extremely adaptable when everything is on the line

  16. 1

    Great story James, luv' it

  17. 1

    @IndieJames great story as always. I would love to be featured.

    1. 1

      Thanks! Ok cool, I emailed you.

  18. 1

    Such an inspiring story !
    I am also doing SEO and running 1-2 My websites. But at has been more than 2 years and still i am struggling to earn passive income. I purchased premium courses and applied things.. Without any doubts i got results I feel very unlucky cz I lost a lot of things..Once my ranked website was hacked and then I ranked a site but CPC was much low that i have to sell it at very cheap price... Now I'm tired of doing hard work... Any way to more forward ?

    1. 1

      This comment was deleted a year ago.

  19. 1

    What's been the lowest hanging fruit for getting customers?

  20. 1

    Very inspiring, I just created my SaaS product, still confused about how to get visitors apart from advertising, because I don't have enough money to use paid traffic too much

    1. 2

      reach out to people who you believe will be interested in your product.

  21. 1

    A bit inconsistent. He proceeds to not use social media, gaming, Netflix and other distractions so he can focus on the hustles but...he spends $1,000 on entertainment. What?! I get it, he does things in real life. But those are still entertainment aka distractions. Things that waste time and money. A bit inconsistent.

    1. 3

      I take it you've never skatboarded? There is no better way for an IH to learn the art of attempting something and failing 40 times, to only land it once. It's not entertainment, it's a life lesson.

    2. 2

      This comment was deleted a year ago.

      1. 2

        I wouldn't dare to say it isn't. My point is not that he should not spend on entertainment. My point is that he is inconsistent with his claims -- on one hand, he says to remove anything that's a distraction (gaming and netflix included, which btw, are 'entertainment') and on the other hand he says he does indeed spend on entertainment. :)

        1. 4

          This comment was deleted a year ago.

          1. 3

            Interesting points. So some distractions are healthy and helpful; others provide little true benefit and may actually have negative impacts. And minimalism (or at least your version of minimalism) is about removing the latter. Am I getting that right?

            1. 1

              This comment was deleted a year ago.

          2. 1

            Priceless!! 😆 & U Nailed IT!! & Then......Crickets. 😉
            Great Article, Great Points, AND VERY INSPIRING 👏👏👏
            Thank You & Congratulations to You!! 🤠

  22. 1

    This comment was deleted 8 months ago.

    1. 1

      Yeah, it's a good catch which Brad addressed in another comment. Essentially "shopping and entertainment" was sort of a misc bucket, and Brad doesn't advocate removing ALL distractions... he thinks some distractions are healthy and helpful while others provide little true benefit and may actually have negative impacts. He tries to remove the latter.

      1. 1

        This comment was deleted 8 months ago.

    2. 1

      This comment was deleted a year ago.

  23. 1

    This comment was deleted a year ago.

    1. 1

      Haha, that's crazy. Glad it was helpful!

    2. 1

      This comment was deleted a year ago.

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