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Gamers -- Would you sign up?

by Michael

A couple months back I did a top-down redesign of my website. I've had much better conversions since I made the updates, but never asked for any specific feedback. I'm sure there's lots I could be doing better.

Check it out 👉 https://siegrs.gg

For anyone who's not a gamer or unfamiliar with what my site is supposed to do, but still wants to give general best-practice landing page feedback here's a mini glossary:

"Siege" refers to Rainbow Six: Siege, a popular first-person shooter video game. The idea behind the site is that allowing

"solo-queue" means searching for a game alone and letting the game match you with players

posted to Icon for group Landing Page Feedback
Landing Page Feedback
 on May 13, 2020
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    Hey! The site looks great. I'd suggest a less rounded font for the headings. I think it works great for the main body copy, but it seems too playful for a gaming site, especially one dedicated to an FPS game. Having a more "sharp" font paired with the one you're currently using will add some extra visual flair.

    Additionally, here are a few other initial thoughts:

    • The top CTA buttons -- did you mean to have it say "Browse" instead of "Browser"?
    • The "create a team" might be better with some more contrast -- what about using that dark gray color?
    • On the Players / Teams / Streams pages, maybe flip the left "ads" column to the right side instead? Make the main column start at the left and ads on the right basically.
    • Overall, really nice site!
    User Avatar austencam
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    5 years ago
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    1. 2

      Hey I appreciate you taking the time for the great feedback. Typography is something I definitely need to improve.

      "Browser" vs "browse" 🤦‍♂️ it's been like that for months haha. Thank you

      I like the idea of using a different color for teams, and I'll play with the column layouts.

      Thanks

      Avatar for Michael michaelmesserli
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      5 years ago
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      1. 2

        Sure! Do you have any sort of analytics on the site to see how people are using it / where they're clicking / etc...?

        You may also experiment with other call-to-action wordings too, such as "Find a Group" or "Team Up with Other Players".

        User Avatar austencam
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        5 years ago
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        1. 1

          I just a basic G Analytics set up. I check on the page flow, bounces and exits. Nothing with buttons really. I've added a signup goal with a funnel from landing -> registration -> welcome page, but that's it.

          I haven't used any A/B testing, or similar yet. May be working looking into.

          Honestly, sign ups don't seem to be the problem (~150/day), but converting free users to paid is currently my focus. Which is one of the reasons I'm trying to be more active here and learn

          Avatar for Michael michaelmesserli
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          5 years ago
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