Has anyone done Quora or Reddit Ads? What are the rough costs, clicks, CPM's you achieved?
Hey guys,
I'm considering doing some Quora and Reddit ads for my startup Cenario and keen to see if anyone here has had much success with Quora or Reddit Ads.
As in, how much did you spend and what sort of results did you see?
Love any information or articles to point me to as well :)
Thanks :)
Dan
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I've been experimenting with Reddit Ads to acquire subscribers for my newsletter.
I consider myself pretty experienced having ran advertising campaigns for many years but the Reddit platform was new to me. So far I'm getting good results.
Here is a more detailed breakdown.
Nice work @andreboso thank you for sharing - that's really good to know and does come down to the offering for sure!
Just signed up to your newsletter too as looks really good :) - Just got someone for $0 ;)
🤗
hi Andrea thanks for sharing the breakdown. I am currently running ads on reddit for http://buyfunnyaprons.com/ and initially we started off with minimum bids. Did you find that to target the US more effectively you had to bring up your CPC to 0.20 or was a lower bid just as effective? Cheers and appreciate the insights
Hey, I had to raise my bid because I set a $5 daily budget but the system was spending only $1/2.
But keep in mind that online advertising is essentially an auction, so every case is different. If you see that your daily budget isn't being spent then raise your bid.
I know that @dvassallo had some great results on Reddit. Here is his tweet about it: https://twitter.com/dvassallo/status/1250079914117615616
More days here: https://twitter.com/dvassallo/status/1258468681702535168?s=21
In summary, yes. Reddit ads are working for my info product because I can target by sub and the CPCs can be really low ($0.08-$0.13).
Do you have the tracking issue. Reddit mobile app referrals rarely show up in analytics.
Isn't utm marks should help in this case?
I create a unique link for all my ads, and I track sales based off that.
Yep absolutely but it was just something some people miss.
Awesome thanks for sharing this thread and looks interesting! Well done @dvassallo pretty impressive results. Do you think it comes down to that persona with devs? Haven't heard many other results like yours. Very well done :)
Honestly, I don't know. I'm mostly trying things at random, and keeping what works :)
I suspect my product has a bit of recognition too (via word of mouth and my twitter reach), so some people might have already heard about it when they see the ad, and it reminds them about it.
Yeah sure makes sense! Well done on your results btw great work :)
@dansiepen
I am working on a summary of this. It varies wildly industry to industry, but here's what you need to know as a starting point:
https://airtable.com/shrRW5D10EXq9lBwh
Universally
Very interesting @olly I like where you are going with this Airtable! Well done :)
Yes agree with universally :) - More just looking for specific experience/feedback of using the platforms.
Thanks!
I'm going to create some insight too so hopefully they'll help.
Universal advice would be don't spend 300$ and stop. Do 10 tests of $10, then 2 tests of $50. Then 1 X $100. As an example.
Nice like the thinking with this, thanks @olly :)
I spent about $200 in ads and lost about $120. For me it wasn't worth it. It highly depends on what you're selling.
Ah damn! Which channel?
Done a lot of reddit ads. They're cheap on a CPC basis but they never seem to convert, even when only targeting highly-relevant subreddits.
Just started a Quora campaign last week for the first time. Shaking out much the same: Cheap CPCs, but the conversion rates are abysmal compared to AdWords and LinkedIn.
Although I suppose it really depends on what you're selling.
Good to know and thanks for sharing your feedback! Heard similar results!
Yeah depends on what you're selling but also what the offer is. Considering using these platforms to build up a newsletter rather than purely direct selling of the product :)
Quora worked for some of my clients for lead magnets. What targeting were you using on there @maxk42? Was it questions or keywords?
Neither -- I targeted topics as it seemed most relevant to what I've been promoting.
Try 5X creative with 5X targeting, see if that works out any better.
5X?
5 sets
I understand 5X creative, (already have 6) but 5X targeting? You mean five topics or groups of topics? I'm well beyond that.
Okay then it probably doesn't work for you, if you're getting a meaningful CTR.
Are all ads going to all targeting ie are you comparing like for like?
yeah keen to know as well!
I tried Quora ads for my CodeVentures.com website. We get god number of clicks, but very low conversion. One of the issue is the lack of geo and demographic filters for the audience.
Very interesting thanks for sharing @ajiabs - What was your main offer?
We were offering dev services to entrepreneurs who are trying to develop MVPs. We got a CPM of around $2.50 and CPC of $0.60, per their analytics. Most visitors were bouncing fast. Also I didn't see them even landing on our page.
Very interesting - good to know thank you :)
I think you might get a lot of traction if you try simple Content Marketing on Quora. I have been into Quora for 2 years now, have generated lots of traffic, leads & sales from Quora.
Here's a Short Thread I made on Twitter regarding How to Get 1654 Ideas For Blogs on Quora
Besides, you are having a SAAS, there are questions available on your keyword such as Invoice Management & Subscription management. So you have a good chance of getting high quality traffic from Quora.
What you can do on Quora ads is target specific questions related to your business & your ad will show up right below that question ( ofcourse it will also depends on your bidding).
Let me tell you, thats a bit less scalable compared to other targeting methods on Quora Ads.
I have a complete guide on Quora Marketing if you happen to be interested. You can take a look here -> Quora Guide
Regarding, Reddit Ads, as Daniel said, its quite cheap. Getting at 10-15 cents a click, but it again depends on how you market.
What I suggest you is don't hard sell your product/SAAS directly. First Educate your audience about your product. Reddit audience doesn't like to hard sell. Daniel already had word of mouth traction, so people were aware of it & that's why the success of direct sales.
Thanks :)
Wow thanks for sharing your comment + love the Twitter thread, good work :)
Yep agreed with the approach of "What I suggest you is don't hard sell your product/SAAS directly. First Educate your audience about your product. Reddit audience doesn't like to hard sell."
Love it thanks heaps :)
Sure :)
:)
Didn’t have much luck using Quora Ads, also ads keep being paused by their staff, because it “didn’t meet guidelines” and then other staff members approve the same ad 😑
So anyway once the ads were up and running, did get tons of traffic but the conversion was really poor.
This can be my own fault though so I’m not judging.
My own fault = poor ads, or target audience etc etc or it can be that the traffic was really bad ...
I’d say do some testing
Spend $10 and see how it goes
Interesting around getting paused - is this for promoted answers?
Okay good to know! How much did you spend roughly + what sort of metrics did you get? Be good to know :)
Yes defs testing with small amount first and see how we go :)
I wouldn't recommend doing ads for Quora, it's way cheaper to do content marketing. Answer questions and ask questions around the topic of your startup and it's pretty easy to get thousands of views a week. Make sure your answers are helpful and at the end of each answer, put a 1-liner and a link to your page, or link your url next to your name in your profile. (Source - I'm in the Quora Partner Program).
You don't even need to do that many, just like 5-10 a day. You can scale if you just have template answers in a google doc (cuz you get a lot of repeats) and then use those.
Any templates or advice of how you approach this? Good idea though I agree :)
Mmm it's your classic onboarding problem for a distribution channel. Takes a little time to get used to the language and culture. If you enjoy Reddit then you'll probably enjoy Quora too.
I would just go about it systematically, have a document and record responses and questions and your user engagement to your answers and questions. Then overtime you can develop templates to answer questions. Don't know if you follow Justin Kan on his socials, but he does this a lot. Like a lot of his answers will have the same core content. Across socials too, like a blog post will have more or less the same core content as his Quora responses and his Linkedin posts as well.
Awesome really good notes I appreciate you sharing that, thank you :)
For sure and for what it's worth, I think you'll enjoy using the platform. It's gotten a bit saturated with trolls and disingenuity these days, but there's something about Q&A that attracts incredibly interesting stories :)
Love it thanks for sharing :) - How do you go about choosing which topics you answer? :)
I mean, you gotta pick the ones that match your current user base. I think if people are asking questions that express similar frustrations as your current customers, that'll be a great start. You know, figure out which topics that's in and use trial and error until you figure it out.
Nice very good points and like the approach here! I have started doing it but does take a while to build up :)
What's the Quora Partner program @hshidara? :)
Answer a few questions and put up a "let's hack quora" post so we can upvote your answers
Oh nice! How do you go about this? That's clever :)
Oh lol someone already did it but this: https://www.indiehackers.com/post/hacking-quora-lets-follow-each-other-39f1451107
Well I guess it's not for questions so still valid i guess?
Oh wow nice! Can you do mine? haha
Basically earn money through answering questions, like Youtube Partner Program. But much much less lucrative. I think I've answered hundreds of questions and I can buy 3 people a small coffee.
Haha wow fair enough! Never heard of the program before. Tough though if doing amazing answers + content and only get that much in return. Have heard similar things for medium writers too.
And... most of my content was the mad ravings of an angsty stressed out CS student so I wouldn't necessarily call it amazing. Unintentionally insightful into academic lunacy at best
Hahahah fair enough!
Well, I had needed a good distraction in my OS class, so I didn't really mind it lol
I tried spending $100 on it and lost $100. I guess it depends on your audience and your product.
That being said, I am not a marketing guy. I am probably doing it wrong.
Maybe I should try again targeting another audience.
Sorry to hear always sucks! Which channel is this for though?
The Docker subreddit.
Right okay fair enough! Thanks for letting me know :)