How can I learn marketing as a developer?

I've enjoyed:

• The Lean Startup for MVP, experiments to find product/market fit, and getting feedback
• Lean B2B by @indieorbust for the enterprise and B2B where Lean Startup was B2C focused.
• The Bootstrapped Founder by @arvidkahl for growth, management, planning, communications, etc
• SNAP Sales by Jill Konrath for hammering it home that your communications have to be Simple, iNvaluable, Aligned, and high Priority
• @harrydry For all of his marketing content.
• @rosiesherry + @csallen because they've built a great community here.
• https://earlyusergrowth.com/startups/ For real world case studies.

There's probably more but hopefully that's a good start.

Shameless plug: I run the Zero to Marketing newsletter. It has that name for a reason 😂

'Everyone hates marketeers' podcast is worth a listen.

Seth Godin is worth a look too. His latest 'This Is Marketing' is relevant. He inspired me very much in my early days.

I love @missrogue's style too - https://twitter.com/missrogue

The advice us devs don't want to hear :-P
https://genius.com/Jessica-livingston-why-startups-need-to-focus-on-sales-not-marketing-annotated - Marketing and sales is a spectrum. You might want to start with sales because you'll get valuable feedback and learn who your real audience is and how to reach them.

And more specific to your question:
https://www.indiehackers.com/article/how-to-find-your-earliest-users-5df383c1ad - 16 stories of how IHers got their first users
https://justinjackson.ca/believe-in-me - Justin Jackson says don't just let for users, but "boosters" who believe in you and will help you grow

@amyhoy (stacking the bricks) has a lot of info on the topic.

And if you want to take a step back, think about books like The Mom Test, which explains how to talk to people to make sure your idea has real value.

Another shameless plug: if you're looking to do content marketing, blogging, and SEO, I run a newsletter that teaches this on https://bloggingfordevs.com.

Otherwise, in terms of books, I think it helps to start with Customer Development. I really liked Lean Customer Development and The Mom Test to get started in that department.

Maybe this helps?

• https://github.com/michael-andreuzza/Marketing-for-Engineers

Before people will start up-selling you on their courses, newsletters and other things here let me tell you one thing with no incentives, there is no silver bullet and marketing only makes sense when you have your metrics figured out (CAC / LTV for B2C, and Sales Cost / Avg. deal size / Cycle for B2B). I recommend Sales Acceleration Formula for B2B.

However, your best choice of education is just to do it, even before you have a product. LP for B2C and just cold emailing / linkedining for B2B. You fail, you learn, you move on and succeed. Best MBA is doing, there is no magical formula or method because all businesses are different and you as an owner know best your audience & market.

Some great resources have already been posted here. Aside from that I would focus on learning by doing. Marketing and sales are not a black box or magic. It's all about understand the audience you are targeting and then communicating with them.

And the beautiful thing about doing marketing on the web is that you can try things, experiment, learn and adapt very quickly. So put whatever you've read about or learned about into practice as soon as possible and see what happens. You will learn even more by doing that.

Sales & marketing is extremely important. You or your team definitely needs to know about it to be successfully. While you are learning those skills, my advice is to pick your project/business wisely. Here is my thought on this.
https://medium.com/@netuser00/how-to-decide-if-you-should-start-a-particular-business-e1a6d4c6ea79

Talk benefits not features. How will the product benefit the users? What will they feel, have, get?

What can you demo, to customer that will make them believe your benefits?

How are you dramatically different than the competition.

These via a good marketing book "Jump Start Your Business Brain" by Doug Hall

Learn about Persuasion, (http://persuasionLessons.com) a book I've started to write.

A/B test.

Track anything, ad, tweet, copy, color, design that attracts your attention and emulate.

Market your product first then build it.

Outsource your marketing.

Have a great Product or Service and let word-of-mouth work.

Work on your SEO for your content.

Get free publicity by starting with small local news items and moving up the chain.

Partner with a "Steve Jobs."

The Lean Startup is a great book!