How I Saved $7,000 on Twitter Ads. Guide:

I actively promote my project (M1-project.com) on Twitter by paying influencers to advertise it. In two months, I've ordered $15,000 worth of advertising, but I've only actually paid $8,000 after negotiating on terms.

Here are the approaches I use to reduce prices:

1) I prepare the promotional material (Twitter threads) myself.

I would like to emphasize that we will fully prepare the advertising material, and the influencer will only need to copy and publish it.

Pros:

• Easy money for the influencer
• We control the quality of promotional materials

Minuses:

• Expenditure of time resources on the creation of promotional materials

Example (first try $700, second try $200):

2) I position myself as a regular customer.

Another good argument in favor of a discount is that we are actively advertised and will be regular customers.

I often post examples of past threads posted by other influencers as evidence.

3) I build long-term relationships.

The more we've already paid an influencer, the more loyal they will be. I reduced the price from $500 to $200 from a quality influencer. The discounts came in 3 stages: $400, $300, $200.

Example (starting price $250; next ad placement for $125):

4) I don’t criticize.

I don't criticize the influencer's reach or audience after running an ad campaign.

If I did, this would only raise the question in the influencer's mind: “Well, if I have a bad audience, why did you come to me for advertising in the first place?”

5) I give them time to think.

Sometimes the bargaining process is simple: the influencer agrees immediately.

Example (discount from $250 to $100 for 1 message):

But sometimes it’s worth leaving the influencer for a while and writing to them again with a proposal.

If the influencer stands their ground, we write, “I’ll go and discuss it with the team,” and come back again. You can always count on discounts for long-term work (point 3).

Example (starting price $250; posted for $100 a month later):

If you are interested, I will post more similar content on my pages. Let's get in touch :)

• https://twitter.com/IgorDen13
• https://www.linkedin.com/in/igor1313/