Buy Now Pay Later (BNPL) has risen to prominence among cost-conscious consumers across the world in recent years. As scheduled payment platforms are quickly becoming the norm, problems that need to be solved follow closely.
Ivan Sipilov, a User Interface (UI) and User Experience (UX) design expert, developed a formidable BNPL aggregation platform by simplifying a complex fintech product and offering scalability and user-friendliness to position his project for success in a highly competitive market.
Over the course of his prestigious career, he has learned several key lessons and takeaways that outline his success in the industry.
Ivan Sipilov, a mathematics graduate, now works at the forefront of tech and finance in the US.
Throughout his journey from Eastern Europe to London and New York, he has spent ample time working in top financial centers, demonstrating unparalleled resilience and a desire for success. With eight prestigious awards from Adobe Behance and recognition from CSSDesignAwards, his UI/UX design portfolio has received over four million views, establishing him as a top-ten product designer across several major platforms. His portfolio showcases many notable organizations he has assisted with his UX and product design expertise.
Ivan works at one of the biggest multinational hedge funds in the world. It controls assets for high-net-worth clients, institutional investors and has over $250 billion in assets under management. Ivan works with the platform team to design the core architecture for new products and shape solutions for future lid products in the industry.
Ivan created NannyServices.ca, an online platform in Canada, Israel, the UK, and three more countries. It allows families to find care providers and is one of Canada's top two care search businesses and in the top two in Russia, with over 1.7 million unique monthly users. NannyServices helped more than 300,000 to find nannies, nurses, etc.
The June Homes network has reinvented the antiquated housing experience for the new generation of renters and mom-and-pop landlords, offering fully furnished bedrooms in large cities across America. Ivan helped create a real estate tech product with a $140 million investment that aims to remodel the rental market in more than 24 major cities throughout the United States and also supplements over 1,000 jobs for career seekers nationwide.
BNPL Aggregation: Ivan led the development of a BNPL aggregation platform that streamlines checkout processes---a project that has become an industry case study.
Custom Payment Forms: His customizable payment form system has increased transaction success rates for global merchants.
Enterprise Payment Solutions: At APEXX Global, Ivan contributed to designing an enterprise-level payment aggregation platform, enabling global businesses to enhance transaction efficiency.
Ivan developed his BNPL aggregator to offer users a simplified way of managing many BNPL services from a single platform. The project clarified and streamlined the integration process for merchants while improving user experience. This involved offering comprehensive payment options that benefited both consumers and merchants.
The aggregator became a crucial component in fintech systems and guided merchants as they faced growing demands for BNPL services. Ivan's aggregation platform provided effortless integration with Application Programming Interfaces (APIs), leveraging a combination of various providers.
Ivan learned a lot from the development of his intricately designed BNPL aggregation platform. As he worked to develop this product, he identified several critical takeaways that Indie Makers should also consider.
Ivan approaches fintech systems by first breaking them down and focusing on reducing functional and visual complexity. While working through these issues, he begins simplifying the complex features of each system. By presenting a user-friendly interface, he makes the platform accessible to consumers, merchants, and even individuals with limited technical backgrounds, who can use Ivan's process to utilize these fintech systems without issue.
Indie Makers should prioritize product simplification when working in complex industries like fintech. Developing and providing a clean, intuitive, and simple user interface drives adoption while reducing resistance.
Within the BNPL aggregator, Ivan introduced several customizable elements that alter merchants' payment processes. This modern method allows sellers to tailor deposit flows to their specific needs. Adding supplemental flexibility to the platform makes it increasingly adaptable to various use cases and helps merchants maintain simplicity for each end user.
Offering flexibility within a product's design can present a competitive advantage to merchants. As Indie Makers organize their list of services and features, they should consider how their work can provide consumers with customization. Tailor services for each client without sacrificing the product's ease of use.
User feedback is an essential component of improving product design and development. Ivan leveraged user feedback alongside consistent A/B testing to enhance the features of his BNPL aggregation platform. To highlight one feature, Ivan tested the interface for payment scheduling with several versions before settling on the most powerful and productive design.
User feedback and iterative design are vital parts of helping product designers create features and services that resonate best with consumers. Indie Makers should consider building feedback circuits into their production processes to guarantee that the product meets fundamental standards and users' requests.
Modern technologies emerge all the time. While closely examining the latest and most coherent technical tools, such as Figma and Webflow, Ivan began prototyping and testing them. These technologies allowed him to make swift iterations and improve his products, further reducing the need for significant development resources.
Updated, cost-conscious, easy-to-access tools can guide Indie Makers as they test and prototype their products throughout the early stages of development. Emerging tech can push merchants to iterate quicker and further reduce the subsequent risk of expensive errors.
Ivan Sipilov's journey from a humble upbringing in Moldova to the pinnacle of the finance and technology industries is a triumph of the American dream. His determination, originality, and talent continue to transcend socioeconomic barriers, and his success with the BNPL aggregator provides valuable lessons for startup founders and Indie Makers around the world.
Ivan has showcased the importance of simplifying intricate fintech systems, leveraging consumer feedback for iteration, and designing equally flexible and user-friendly interfaces throughout his career. Looking ahead, he encourages global merchants to think critically about applying his principles to their products in this increasingly competitive market.