How to get more engagement on your social media posts

Social media has over 4.74 billion users worldwide. People not only use it to stay connected with their social circle but also for research to make informed buying decisions.

This makes social media platforms an ideal place for businesses to connect with a relevant audience and convey their message.

However, this may not be as easy as it sounds, as you're not the only one striving to get more mindshare.

Your competitors are targeting the same audience as you are. So, to outmaneuver them, you have to use smart tactics when sharing your posts.

Here are a few tips that may help you get more engagement on your social media content:

1. Know Your Audience

Knowing your audience is the key to ensuring that your social media posts perform well and are able to foster engagement.

To make your content stand out, it's important that you tailor it to the needs and preferences of your target audience.

Knowing your audience makes you aware of their interests and helps you identify the questions they've been seeking answers to.

As you cater to their questions, you will likely get more eyeballs and notice that the content you post on social media is well received.

2. Select the Right Channels

Being active on all social media channels is almost impossible. If you choose to do it anyway, you are likely to overwhelm yourself with an excessive workload.

Each social media platform supports different content formats. Plus, the platform dynamics may also vary.

Most importantly, your target audience may not even be active on all social media platforms. So, sharing your content on all channels may as well be a waste of time and resources.

Instead, you should identify the channels that your audience prefers. Sharing content there will likely boost your engagement and help you capture quality leads for your sales funnel.

3. Create Shareable Content

You may have come across many content creators that constantly urge or remind their audience to like, comment, and share their posts.

While this may work for some, there are many other ways to keep your audience engaged without having to ask for it.

One of these ways is by creating shareable content. Make your audience like your posts so much that they can't help but share them with their social circle.

As said above, knowing their preferences and creating content around them may come in handy. Plus, you can try other methods, like sharing more visual content on your social media pages.

Our brains are wired to process visual information quicker than text. All it takes is just 13 milliseconds for our brains to process information illustrated in the form of an image.

So, leveraging visual content may also be the key to making your posts shareable and getting more engagement on social media.

4. Leverage Content Curation

Content creation is an intricate and time-consuming process. It may take a lot of time to do your research and create content from scratch each time you want to share it on your social media page.

So, if you're a small business that has to make do with limited resources, you may fall behind in the race to foster engagement against the giants in your niche, as they have the ability to produce content  more frequently than you.

This is where content curation comes in. The content curation process allows you to leverage third-party sources to gather information and speed up the process of sharing relevant posts.

Here, you don't have to create content from scratch. You use information already put together by others, add some value from your side, personalize it to your audience's interests, and credit the sources.

This makes it easier for you to be more active on social media and increases your chances of generating traction.

5. Share Your Posts at the Right Time

It's a no-brainer that knowing when your audience is the most active on social media and scheduling your posts accordingly serves as an excellent growth hack.

It increases the chances of your posts getting noticed and engaging the audience they were created for.

To determine the best time for scheduling your content, you may have to experiment a bit and see what works for you.

So, if you are just getting started, try sharing your content at different times and assessing the performance of your posts.

There may be different factors that cause some of your posts to perform better and get more engagement than others. However, the time at which you share your content may also be the catalyst.

6. Use Eye-Catching Headlines or Captions

We live in the age of information. Access to different information sources is easier than ever, and a variety of content is now available at our fingertips.

While there are many benefits to this, it also has a downside. Due to information overload, people may often get confused. This explains why they keep hopping from one source of information to the next.

The excessive bombardment of content on social media has caused people to develop the habit of non-stop scrolling.

This has made it difficult for brands to grab the attention of their intended audience. So, the use of eye-catching headlines or captions for your social media posts is highly recommended.

Your headlines or captions are probably the first thing that will grab people's attention. So, making them intriguing or compelling may help you get more engagement.

It's a Wrap

There  you have it: the six tips to get more engagement on your social media posts. Leveraging the right social media platforms and sharing your content there can help you grow your business and achieve set goals.

It may help you convey your message to the intended audience and attract relevant traffic to your website.

So, if you have an active presence on social media but are struggling to get the desired engagement, the recommendations in this article may come in handy.