How To Sell Information Products in 5 Steps

At Geeks and Experts we know how challenging it can be to take an idea and launch it into a product or side hustle.

A recent report by Thinkific states that almost 60% of Americans have launched or are considering launching a side hustle in 2023.

Given the current economic environment, you can explore many online side hustles while maintaining your full-time employment.

This guide and our experts can help you start:

Pick a product
You can select from any or several of these options:

How to guides
One-to-many webinars
Online course, Recorded or Cohort based
One-on-One Coaching Sessions
Membership communities or subscriptions
Workbooks or Templates or Ebooks
Launch or Product Roadmap Checklists

Find a niche
Start with low-hanging fruits and ideas that are most approachable. Are there any topics that are really trending right now that you have knowledge about? What is missing in the other information products currently available? Think about the information that others might be keen to learn about and that you might have credibility and domain authority in.
Set a price
You need to take into account many factors when you decide how much you can sell your informational products for. These include the time and effort it takes to create the product, market it, and how big your niche is.
Promote your product
Some marketing channels you can utilize include:
Social media – pick a platform of choice and build in public
Newsletters – grow a target email list to send one-time deals etc.
Blogs and webinars – curate information that users can utilize
Videos - record shorts or deep dives into the specific topics
Stay consistent
Side hustles are a good way to start a business from home while working your full-time job so that it allows you to test the waters and learn as you go. The best online side hustles should be flexible and sustainable for the long term. You can always start with a part-time side hustle and adapt.

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