I Designed & Sold 100+ Landing Pages – Here’s How You Can Improve Your LP Conversion

My name is Vadim, and I’m a Product Designer with 7 years of experience.

Over the years, I’ve developed, tested, and sold numerous landing pages and websites.

Today, I’m going to tell you about the fundamental rules for designing the perfect landing page to increase conversion and user satisfaction.

I'll try to keep it as concise and informative as possible.

The first Section is like a first date, you won't get a second chance

Your task is to convey your product's main idea to the user and build trust. In the headline, state your USP (unique selling proposition), preferably in this format: What, How, Why.

Build trust by showing the best reviews or successful case studies. Show statistics, for example, how many users have already purchased your product.

It might seem obvious, but make sure to include a prominent CTA. Make it easily accessible and visually noticeable.

Bonus

Professional visual design adds credibility to your site. Micro-animations and interactive animations create a positive user experience on your site.

Demo Video

Create a short demo video of your product or service. Video content works better than text. Prepare a short video (up to 1 minute) where you explain who your product is for and how it works. Even if you just record yourself explaining the benefits of your product, it will work great and increase trust in you and your product. Why? Because people buy from people.

Social Proof

Your landing page should have reviews, but to get the most out of them, follow these guidelines:

• Never use fake reviews!
• Include links to the authors of the reviews so it’s easy to verify they are real people.
• As I mentioned, videos work better than text. So, try to publish video reviews, as this will increase trust and conversion rates.
• Add results to the reviews. For example, show how much you increased sales for a customer.

Also, don’t forget to add logos of the companies you’ve worked with.

Give Users a Way to Contact You Quickly

Feedback forms are good, but live chat or the option to message you on social media works better. Your site visitors expect a response from a human, not a bot, so give them the option to contact you through chat or social media.

Chatting with a potential lead already narrows the sales funnel.

Test and Analyze

Launching your site is just the beginning! Invest in quality analytics tools, watch how users behave on your site, and study the statistics (in my agency, designers handle this). Talk to your users and observe them. This will provide many insights for improving your site!

It's getting more and more interesting...

I often post cases on Twitter about redesigning landing pages and the design process of Web3 and SaaS products. Here's an example.

If you want to get a high-converting design - DM me or check my website

My Twitter
Sollas, my agency

Leave a comment if you found this interesting. If there’s demand, I’ll make a second part.

Thank you!