30
17 Comments

I got 14,000 visitors in one day and made no sales

To put this into context - tiiny.host was receiving ~100 hits a day before this spike.

I've been putting a lot of energy into growing that number recently so there was a WTF moment when I woke up on Thursday morning...

How did this happen?
I went to bed on Wednesday night very calm and woke up on Thursday morning with 100s of messages in Japanese. Turns out all the traffic was from Japan. And with a little help from Google Translate, they were all asking if we could redeliver their parcel at a different time.

I didn't realise that we were a delivery company.

After much investigation, it turns out someone from Taiwan sent 20,000+ spam messages out redirecting users to an Android malware site via tiiny.host.

Moral of the story
Any type of traffic is not good traffic - even if its 1400x your current traffic. Make sure you get it from the right type of users.

Oh and now I've built a hell of a lot of spam detection and protection.

posted to Icon for group Growth
Growth
on May 14, 2020
  1. 2

    I'm surprised your host didn't cut you off or throttle your BW.

    Are you on a shared plan ?

    1. 1

      We run on AWS so its child's play traffic really for them.

  2. 2

    Oh god! The website looks nice and useful, however. :)

    1. 2

      Thanks for your kind words!

  3. 2

    But hey, this is a cool site! I may try it sometime. Love how it's just drag and drop right on the homepage.

    1. 1

      Thanks alex! What would you use it for?

      1. 2

        I think if I just made a simple HTML page that I wanted to show someone. Dropbox used to be good for that but they got rid of the public HTML links. I use Netlify for my static sites now, but if you just want something quick this could be good. I think maybe you're netlify for non-technical users? Not sure how you target those people.

  4. 2

    When growing my MVP landing page, I found the same thing. Today, I got good traffic but the conversion rate was very low. The conversion part matters the most.

    1. 2

      Converting online doesn't necessarily have to mean selling. Getting an email address, filling out a form, ringing a number is also converting.

      Generally though if your landing page / fb ad isn't converting. You're either targeting the wrong audience or have a poor product/market fit.

      Its 80% what you're selling and 20% how you're selling it.

      1. 1

        I agree. My landing page is intended to collect emails of potential but targeted audience only. I like the way you put it.

  5. 2

    A good lesson, thanks for sharing! Curious what are your steps moving forward to solve the traffic and conversion issues?

    1. 1

      You're welcome. Still working it out but focusing on targeting more of the kind of actual paying subscribers. Turns out to be freelancers and agencies right now.

  6. 1

    That's very interesting... I wonder how you could benefit from something like that. I mean, at the end of the day it doesn't matter where you get the money from, meaning, if its from a japanese or english customer. If they like your product then I guess youre fine... Maybe I dont understand the concept of that android malware site but " there's no such thing as bad publicity."

    Wishing you the best!

    1. 1

      Thank you! Yeah I was definitely thinking about how to benefit from that, I'm still getting traffic a week later because of that lol but the problem is most the visitors are non technical and tiiny.host is essential a place to host your web files. Perhaps one engineer stumbles upon it...

      1. 1

        Yeah i'm sure theres a way. For the record, the link you provided in your post directs us to this post, #inception. I would like to see your creation?

        1. 1

          Ah crap no you were right, just updated it. Thanks!

        2. 1

          I see now ! My bad , i'm new here :D !

  7. 2

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