I got 1400% traffic, 950% sign-ups, Product Hunt #2 and only 1 SALE! What do I do now?

You have an intriguing product, but I don't get the sense that you understand who your target customer is yet.

Your target customer is not "anyone who wants an easy to use survey" (that's simply a restatement of the product itself). You need to be able to explain who your target customer is and what problem they have without describing the product.

For example, I also offer a survey-type product, but it is offered as solution to a specific problem in a very specific niche -- self-serve SaaS companies who are trying to improve new user onboarding during free trials.

Your main unique product feature seems to be the Tinder-like swipable answer format. It is a nice "cool" feature, but it is obviously not much use if I need multiple choice responses or need someone to fill in their name and address. So I would try to identify a niche customer/problem that would places a high value on this unique feature, and focus your efforts there.

If the benefit of this feature is that it improves completion rates, then you might find a hot niche in online marketers who use survey funnels on their landing pages for lead gen, and who really care about conversion rates.

Or maybe retailers who want to survey past customers to find out which products to offer.

But your general survey user - e.g. somebody who wants to survey their wedding guests to find out whether they want fish or steak - is not likely to care about their completion rates enough to highly value this feature.

On the other hand, if you are committed to a broad approach, then you are most likey going to be competing on price - e.g. "Typeform but cheaper."

If that is the case, then you should be going directly after people who are already paying $35-$70 for Typeform/SurveyMonkey and trying to get them to switch to your lower priced offering.

Hi Stan, congrats of the PH launch success, don’t be disheartened by the lack of take up. That volume of traffic interest suggests that with some tweaks you may be able to really grow this.

Ok, feedback:

Main points:
#1 Your free plan is the key to future growth. It’s a way for people to get used to your platform, when they need to scale they will choose you. Right now, your free plan isn’t nailed, nor are the things you scale up across memberships.

#2 optimise your landing page for free account signups. To me that means editing your landing page down by 30-40%. Improve the grammar on the page. Talk more about benefits for users over listing features.

#3 offer unlimited surveys on the free plan. Keep the limit of 10 questions and 100 people, maybe push it up to 150 people so it’s more than Typeform offer. This alone will make people sign up. No one will ever make so many small surveys that you could go out of business. You could clear up surveys older than 3 months on the free plan, if you need to keep storage costs down?!

#4 introduce a pay-as-you-go mechanism. People might want to pay for an additional 500 people for one survey.. set up a charge per X responses. Your customers can then compare paying that as a one off vs upgrading their plan longer term.

#5 offer yearly and monthly pricing. Give a discount for buying yearly.

Landing page:

• the grammar isn’t correct in the first sentence. I’m learning a second language right now, so I respect that English may not be your first language and how hard it can be to nail the nuances. Get help with this, it can be a big turn off for people.

• Header describes the product and what it does. You should be speaking to the benefit / the need it meets for the user.

Ok.. so, you’ve focused on time- 10 second surveys. Is that what matters to people? I’ll hypothesise a few compelling headers that might speak to your market’s needs as food for thought:

• higher response rates than Typeform
• create high performing surveys in minutes that your users will love
• join 600 companies and make higher response surveys in minutes
• optimise your surveys with actionable stats and insights

Back to landing page feedback:

• I would move the block about the 600 companies using it to be the second block on the page. This is very compelling.

• remove the words “fun” and “cool”. It makes it sound like a toy, reducing the sense of quality and an impression of longevity. Don’t go too far the other way and make it too corporate sounding either.

### Some reasons people may not have signed up:

1. Most people only need a survey when they need one. Those people won’t pay a membership “just in case”.

2. For the people who do always need a survey tool ready, you’re pushing against how invested they are with that tool. I suggest you put up some content marketing (you can hire someone to write these cheaply) about MetaSuvey vs Typeform - do it for each one. Ghost.io has some good examples of this content since they launched their memberships features.

3. Your free plan says “for personal use”. Why does it matter if it’s business or personal? You just want someone to use your product to try it out. Better that they ARE a business! The free plan on Typeform is just a small plan, limited in the number of responses and surveys I can take. You haven’t said “you can use this for business” but it’s implied by calling it personal.

4. I think you’re making a big mistake by limiting people to 3 surveys. Typeform offers unlimited surveys in their free plan, but only 10 questions per survey and 100 responses per month. I’m a Typeform customer because of this. I use it for small things, I know it well now. When I need to scale to a bigger audience, i will go with what I know - Typeform!

You’re listing too many features eg on the analytics section.. people don’t want to “track survey statistics and comments”- that’s not getting a job done! Go to the next level- tell people what they will do better or how they will be better because of the stats and comments :) Nikon doesn’t make better cameras, they make people better photographers!

There is a lot of content on your landing page. I don’t feel like it’s in the right order either. Suggestion: print out your website on paper, cut them up and lay them out on a table/floor. Then say out loud what customer you are and what you’re looking and narrate your journey out loud to yourself / your co-founder. Record it on your iPhone perhaps to play back so you’re free to “think out load”.

Doing this on paper will help move things around. Take things out, play with it.

• save some landing page content for a separate page. Let people “learn more” if they want to, this will help cut down that content.

• the landing page doesn’t feel like a sales pitch, it feels like a list of nice features. I don’t know how to compare it to Typeform for example. You should make that easy for me.

I really think you have something. It’s definitely time to step away from your keyboards. Get into your customer’s heads and really look at your site. Take turns being a type of user, talk it through out loud- role play it. Then go talk to your customers and find out how well you know them.

Definitely A/B test any major changes you make from here on if possible.

Good luck, congrats. I hope this helps. Happy to talk more if it helps you.

hi stan your product have huge potential. dont be dissapointed of ph launch. actually your audience resides outside PH. most of the folks on ph are there to check out new stuff & not necesarily buy it. i am seeing more & more people creating google forms during this pandemic.

Hi Stan,
I'm originally from Russia/SPb too :-))
As for your product... I have a feeling you do not understand real problems of your customers and probably didn't specify your TA clearly.

Surprisingly, we found that most Online Survey tools have boring and bland Forms and poor mobile adaptation (the UI was often stretched from a desktop design). Also, the survey-builders Dashboards UX was often clumsy and overloaded with panels!

But does it really matter? I conducted surveys several times and always used Google forms - it's not perfect, the UI may look clumsy too but I've never cared. Now, I even can use Twitter polls and even it allows to add only 4 options and don't have any UI at all, it works in many cases.

To my, your UI looks even a bit complicated to me. And this feature can't make me pay because I don't have any problem with UI.

I'd suggest you to do 2 things:

1). Try to find a niche. It could be very narrow and specific (like airspace) but if they use surveys it's okay. You'd create a specific landing page for this niche - it may be a simple subpage - but it'd address their pains and expectations not everyone's.

2. After you figure out which niche you would focus on first, conduct interviews. Not a survey, not a poll, not a question on forum but live video-interviews. This website https://zamesin.me/books/custdev/intro is super-helpful (I also recommend to watch his videos on Youtube), I used it for my own interviews (read here how I did it: https://seacat.blog/how-im-looking-for-a-good-idea/). So, the point of those interviews is to find a real pain point and sometimes you find that there is no pain point all (what is hopefully not your case).

That's what I think, good luck!

The product looks very nice! I know how it feels like when you don’t get all those customers you were expecting.

I wonder how often you look for websites that are already using any form from your competitors. You could do the experiment of recreating the form with MetaSurvey and see how better the final result is. If you get a better result you could just contact them, showcasing the new form, with your price.

I know it would be an “unsolicited email” but it could work.

Learn how your competitors are getting customers and try that. I would also try to focus more on SEO, your current website is lacking good SEO content.

Hi Stan! I'm your neighbour from Belarus) First - keep pushing. Your project is awesome.

Look, I have an idea to raise your prices. Focus on b2b. Your rivals GetResponse for $15 bucks gives surveys, email marketing, online chats, landing pages, automations... sick

Take a look at Ukrainian startup that now dominate the world of prospecting >> https://snov.io?_get=leads

Use it to find marketing decision makers. Sell big via zoom. Otherwise I can't the the way to beat your competition

Haven't had a chance to read through the whole blog, but I can say this, PH !== Sign ups

PH is a lot of people who are super curious so they will sign up to try but from exp CX is V low

However it works v well for products

Hey, I'm not sure what to do in your situation, but maybe it worth a read https://www.indiehackers.com/post/i-built-a-50k-following-in-9-months-and-it-changed-my-game-completely-this-is-how-i-did-it-7e51c338a0

Though, this guy made an app for Twitter and grow audience on Twitter. But if you had 40K followers, than you'd probably get something out of it

But also, there is always a classical way of using paid ads. Reddit/Google ads/Facebook ads etc. So you can spend some amount of money for each channel, and check the conversion. If something worked well, then you're good.

Be sure to read @typeofgraphic's reply.

Based on it, you could narrow down your USP:
"Get more surveys filled" / "Get most surveys filled" / "Get 88% surveys filled"

That's actually a pain point of survey creators.
It doesn't matter how many surveys are sent
if nobody fills 'em.

... or maybe reversed - it's pain point of end users.
Many times when i've seen a survey and just clicked away.
Even if i really wanted to help.
They are just too boring to do.

Also, don't compare your product to Typeform or others, your clients shouldn't know
who they are.

Now go to that 1 sale and ask why him/her bought your product.

Perhaps Growth isn’t your priority now. You should figure out why people bounce, you get a lot of traffic doesn’t mean people are interested in your product. Maybe there’re just curious, don’t obsess with vanity metrics.

The UX of the tinder-like survey is not great. When you swipe, the UI flickers and it takes time to load the next picture.

This is not advice, but more of a request. What is the product you are using in that screenshot to track retention, signups, etc.?

The site looks great and getting #2 on PH will result in solid SEO since you get a follow link.

As others said, PH might not be your target audience, and same with HackerNews which is known for not being great for paid conversions.

Your pricing page has some good "conversion encouragements" such as branding. However, I would consider removing the branding for the Pro tier - people generally don't like to pay and still have branding.

If you really want to try to drive traffic to paid, lower the Free to 1 survey and 5 questions and make pro $4.99. If you see paid on pro then can experiment with higher pricing.

Also, should cap JPEG and PNG.

I think some of your problem is in the very small details of your presentation.
there are many small content writing errors and issues that begin to collect in my mind as I read them and they are eating away at trust. You need someone who is a native English-speaking content writer to go through it and refine the text - simple example: the part of the main page that starts with the header "Meta Survey panel2" I don't know why that's a header? I wondered where panel1 was, the line below it says "Lack of complex logic and settings. Start for free!" sounds like something is missing rather than a benefit and the three sample questions show on the page all have minor grammar issues.

Im going throught the same thing, no conversions yet, I'm trying on the field sales.
I tried to create a Survey from your website, it says "updating app might take upto 30 min".