Ytbe.one has reached 1000 users today but I only have 1 paid subscriber. Many famous companies and people use the product but do not buy subscriptions.
I tried many things, ytbe.one domain expires in a few months, even if there are a few subscription purchases during this time, at least the site returns to itself. But if not, I'd do anything to keep ytbe.one afloat.
If you can minimize your costs, then keep tweaking and improving everything as well as experimenting with pricing.
Hi @MikroYazilimci congrats on reaching 1000 users, amazing achievement. From my perspective the the landing page tells me what your solution does (which is good) however, at least for me, it would be nice if instead it told me what problem it solves for me.
To echo the comment from @katemiller, I would consider closing the free option. In my case it was a magnet drawing my eye to it that prevented me from paying (or wanting to pay) close attention to what value you are offering in the paid tiers.
Keep it going, you got through a major milestone.
Thank you very much for your valuable comment, I will think about it.
Close the free option
I've reduced the number of links on the free plan, which has had some effect, but I don't know how logical it is to turn it off completely.
@MikroYazilimci I see it still has 10 links in the free plan. That I a lot! Make it 1.
The limits are not renewed on a monthly basis of 10 for him, but a lot of questions came up about this. It made more sense to me that it was renewed on a monthly basis. I want to change it that way, for example, 2 basic per month for free, 10 plus 30. What do you think about this?
Think realistically, how many links are people creating per month? Your basic plan has 80! The startups I worked with would not need that many in a whole year! Maybe some influencers or big companies but they would have then money to spend more on this.
Rename it also to link credit. Link credit to be used for a video in a month. monthly renewal is fine and credit don't roll over
Remove the channel from free. I bet that is the most attractive feature to put on their bio
My suggested:
Free plan create 1 link credit 0 channel
Basic plan 10 link credits per month 1 channel
Plus plan 30 link credits per month 2 channel
---
in basic is a typo, one time you say two and then unlimited
Create 2 channel links
Unlimited channel link creation
I will consider your suggestions, thank you very much.
add a side product on which you will upsell later, see the video I mentioned
see the bitly video on SaaStr
Interesting. If people are using it they definitely need it. You just need to figure out how to make them pay. It is surely possible and you do not need to freeze or shut down your beautiful project.
Do you have any competitors? What is their offer?
There are competitors, yes, we especially focus on YouTube. I have a lot of users in Turkey, but I am trying to gain users on a global scale. I'm trying to make affiliate etc. with some people but I haven't been very successful.
Congratulations on reaching so many users. Would a lifetime membership offer work?
Thank you, currently the link limits are for life, but I'm thinking of adjusting them monthly. Basic plan is like 10 links per month. I think it would make more sense, what do you think?
This app is a great idea, you just gotta sell the personal transformation you offer. here's one idea for updating the hero copy... screenshot at pasteboard[dot]co[slash]qmmnWqPr9Tji.png (I can't post links yet)
Thank you very much for your answer, I wanted to explain this on the landing page, but I guess it was not successful. But is it hard not to understand the subject?
Talk to your users!!!
Hey Mikro,
As others are saying - ditch the free version. At least then you'll know whether or not there is actually demand from people willing to spend money on it.
Hi, thanks for your comment, I'll think about it.
You have 10 video links in free plan, how many users reach this limit?
I also feel potential fear trusting a tiny unknown service to stand between people and my content. The thought that comes – "If service goes down, will the links work?".
So try addressing this, reassuring that the link is guaranteed to stay alive for years or smth like this.
PS
The idea is very smart, I believe you are very close to finding the solution to marketing.
Also consider offering ability to connect user's own domains, and maybe even self-host the proxy.
Thank you very much for your answer, most of the users have reached the limit of 10 links, but they either create another account and add from there or delete old links and add them. I guess that's why they don't move to higher plans.
Then it's likely they don't care about stats, and your paid version is all about giving more stats.
I would try removing free version in favor of 3 day trial of PRO (all features and unlimited links).
Also make sure there is no fear in subscribing upfront (reassure that you will remind them via email before charging them).
Then you'll need to iterate on the landing page, to make sure value proposition leads to emotion-led subscription.
What mediums have you used for user acquisition in order to reach the 1000 mark ?
Almost nothing, a YouTuber had made a reels video and a lot of users came from there, the site could be used without registration at that time.
What is your avg number of video links per user? One hypothesis is that 10 video links on the basic plan are already covering your user's needs. Have you tried to play with a more limited freemium version? 1 to 2 links should be enough to test the platform and assess if it is worth going to a paid plan.
Users use almost all connection rights, I even see that many of them delete their old connections and add new ones when the 10 connection limit is reached. I guess that's why they don't move on to higher plans.
It looks like it could be a really useful product! Perhaps you can share what you've tried?
Things that come to mind:
On the landing page, you present opening links to the mobile app as the primary feature. This is followed by a call-to-action to generate a link. People may just get the value they needed by generating that link. Only by reading more and scrolling down more do people learn they can get detailed metrics. Get people interested in all the value you provide. Sell it!
After signing up and generating a first link, there is nothing that prompts me to upgrade, nothing to entice me. The page is very empty and my journey might just end there after I copy the link. What more do you offer and why should I pay for it?
If I click on the generated link, it takes me to the YouTube channel/video. That takes people way from your product. Let them copy the link using that copy button button, but perhaps take the user to a detailed performance page instead, where they are upsold on the other features you offer.
I don't know much about YouTube publishing, but I think publishers are very aware of when the best time is to post their content. Is this insight provided by YouTube itself, or is actually third party tools like yours that help users find this insight?
Do you write content for your product, explaining use cases, value etc. to your intended audience? What have you done for SEO?
Random things I noticed:
Good luck with your product; I think it has promise!
Many thanks for your feedback.
Pro plans can add more links and see detailed statistics.
I really don't understand why clicking on the YouTube link takes people away from there.
When you click on the copy button, the link is already copied, that's why it's there.
Of course, there are times when it gets more interaction on YouTube, but I wanted to show this on us, especially at what times there are clicks. YouTube doesn't measure websites well.
I tried to write blog posts on Medium, but it didn't help much.
You said you should go to the registration form instead of the login form, yes that would be better, I'll fix it there.
When you enter the link on the landing page and click on the "Sign up and get the link" button, it will send you to the login page and automatically add that link when you create an account, so it does not forget the link. It must have happened to you too. However, it may have come across a bug and not added. For this, it would be great if you could send me the hours of your transaction and your device operating system and browser via e-mail.
I added priority support to the Plus package to make it more permissible. Also, it should be in English, not Turkish, I'll check it out.
Thank you again for your comment, you gave very valuable feedback, even though I have done a lot of it, I still try, I will try.
If you take anything away from my thoughts it's that you're not selling anywhere! Nudge them to convert!
etc.
There's not much of a point for your customers to click on the generated link thumbnail and take them to YouTube. It takes their attention away from your product. Worst case they see a funny video in the side bar and never return their attention to your product.
Thank you, I'll think about those.
what is does?
It also took me time to understand the purpose of it :) but maybe I'm just not familiar with this issue
Opens YouTube links directly in the mobile app. Thus, it helps to increase interactions.
Okay, but when I just link to YouTube, it opens the video too right?
What problem are you solving. Why do you think that people would pay for it?
Yes, the main purpose is to open the links directly in the application, so that people can easily like the videos, that is, they interact with the user. This is the problem we have solved, anyway, normally the links do not open in the application, social media platforms do not allow this because they do not want the person to exit the application.
Are there specific social media platforms or devices where this issue occurs (If I open the default YT link from Discord on my iPhone it is already opening in the app) ?
Platforms like Instagram, Facebook.
Ok. Maybe keep it free and created a related product (or feature). For example a solution where users can create link pages (bio pages), I saw a bunch of them recently and users seem to be paying for this (I don't have any data on this, just an assumption based on what I saw - needs to be verified on your side first).
As you already have a decent sized user base, this could maybe be something you can sell as an addition. I think something like this can be done relative easily and has almost zero operation costs. The overall idea, you basically acquire the users with the YouTube link feature and sell them up to your "create your link page / bio page" feature.
That's a very good idea, I'll think more about that. Thank you very much.
I also agree that the value is not super clear.
I think it makes sense showing the stats, of many users open links from mobile devices, and the experience they have by default is poor due to mobile website version.
Then it's more clear that using the service will make your viewers happier.