7
24 Comments

I have spent 2 weeks trying to find market fit should I quit?

Hey all, so is been about 2 weeks that I been trying to get users for ArtsySpace but I haven't had much success. I'm not sure if I should try to spend more time trying to get users. The project was to test a hypothesis and see if people were having the same problem I had when I was trying to decorate my room.

In any case, it is hard to find the right balance as to knowing when you should stop. Google analytics shows me that I have visitors. During the last 2 weeks, I been having about 56 users a week. However, I only have 3 signups and only one user has posted.

I released the MVP fast, and now I'm trying to get users to iterate on user's feedback. But I'm now at that moment when I'm questioning if this is a problem people have.

I have a couple of options here:

  1. Stop trying to get users and stop development.
  2. Trying to make small adjustments to try to win users.

How long should one try to get users? Or is interest shown immediately when you have a valid MVP?

posted to Icon for group Growth
Growth
on June 26, 2020
  1. 9

    I would make your 'about' page the landing page for the site (Just clean up the bottom and get rid of 'coming soon' etc.) Or put a brief header with what ArtsySpace is about.

    When I first went to it I couldn't tell what it was about at a glance, and that's big for new users.

    I'd also recommend trying to get at least 100-300 more new users to the page to see how they convert for more data. A little over a hundred is hard to say for sure whether it's worth continuing.

    1. 2

      I second this! The About page should be the Landing one.

    2. 1

      Right! the about page is simple and user friendly that describe your business. Don't forget to write content; it will get you more traffic and maybe some new users.

  2. 5

    I'm trying to get users to iterate on user's feedback. But I'm now at that moment when I'm questioning if this is a problem people have.

    That’s a question you should answer by talking to people or, even better, researching them to see if they’re already solving this problem (or even better, paying to solve it).

    Currently it seems like you’re answering different questions, i.e. “Is my landing page any good?” and “Do I know how to find and drive users to my landing page?” It’s possible that the answers to both of these questions is no and yet people still have the problem that you’re trying to solve.

  3. 4

    Be more clear about what problem you are solving on your landing page (which should be the about page as others have said). "Decoration Made Easier" doesn't quite get it done. Maybe something along the lines of "Make Your Home A Sanctuary In 1 Week" or "Improve Your Mood With Thoughtful Design Today" etc...

    I've had the same problem you are having finding product market fit, but I think as long as you have untapped veins of potential users/customers, it's worth continuing. Have you exhausted all communities of artists, designers, etc..? Who is your actual target user? Right now it seems to be focused on an older demographic which might be an issue. Are you on social media? Instagram is the perfect place for something like this.

    I have a couple ideas for you: 1.) Engage on instagram and encourage people to post beautiful pictures of their rooms perhaps associated with a contest. 2.) WFH community of people posting their setup (you already have 1 person doing that). Niche down into very specific groups of people posting very specific things.

    You could even go after a younger demo who are more likely to engage with showing off their rooms. Contests for "best room", "best lighting", etc... or a "Top 10 list" of specific types of rooms.

    PS - get an SSL cert if you can.

    PSS - Don't quit.

  4. 3

    I'm having some issues with this site particularly it is taking > 1 min for the pictures to load and I have no idea what this page is about.

    That said here is how I would approach this problem, you may take it or leave it:

    I would start a instagram account or pinterest (or both!) and then get people to follow and interact on it: follow, repin, like, what have you. If people follow you will know you have something interesting going on.

    This will give you several advantages:

    • you can set this up in a < 1 day.
    • People are already on these platforms.
    • Great CDN will resolve the loading issues for people like me
    • People will have ability to act on the images
    • Not time-consuming - you can do this and do some other project on the side

    After you have a decent following you can start promoting your platform. Drop links and images with your regular content to get them to visit the site.

  5. 2

    Just as other said, the purpose and message of the website needs to be better communicated. And being a community-based platform, I would consider a few more things to increase the user base:

    • putting more content yourself at the beginning, maybe ask a few friends too to make it look busier. As a new user, I'd skip posting something because the place seems abandoned and it's obvious that are not many people visiting the website. That's how the Reddit founders got the first users, by making the site appear busier than it actually is. People join a community because it's populated by similar people.
    • I would see some posts there being viral, if they are being shared on social media in interior design communities. So maybe you could go on that route and make sharing as easy as you can.
    • interior designers might be interested in building their portfolio on your website, if you can make it look pretty and allow them to be discovered. So having a nice-looking user page that resembles a portfolio, also with a nicer URL (/user/2 doesn't look that nice :D, /user/StevenAguilar looks nicer and is more memorable).

    Feature idea: categorization of posts or tagging. People working from home would be more interested in looking at home office designs, book readers will be more interested in looking only at reading rooms, etc. Each category can target different segments of users.

    Tech stuff:

    • Add HTTPS. You get a penalty from Google if you don't have SSL on your website. You can easily do that with Cloudflare and they also cache the images, so you also get faster website loading.
    • On http://www.artsyspace.net/posts/2 , you can remove the overflow-scroll class as it makes those weird grayed out scroll bars appears, which don't look pretty.
    • Avoid using numeric ids in URLs, if you want to boost SEO and also to not give up information about your growth real numbers. If I make a new user now and I get the ID 3 and then come back two weeks later and get the ID 15, I know you got 12 users in those two weeks. This also might enable a bruteforce attack on user IDs given the right circumstances. I usually go for slugs auto generated from titles, so http://www.artsyspace.net/posts/2 would become http://www.artsyspace.net/posts/bookshelf-from-ikea. There is another approach to avoid reworking the entire routing: http://www.artsyspace.net/posts/2-bookshelf-from-ikea, everything after the first "-" gets ignored, but these links appear on the in-page navigation for SEO purposes.

    2 weeks is very little. If you are 6 months in and not seeing any success, then something is fishy. But 2 weeks in, there's no that much information to go with. Try to set weekly/monthly targets for traffic or users and target a certain percent growth each week/month, something in the 50%-100% range might work. At first, with no users, a 50% growth would mean getting 2-3 new users, but as you go, with maintaining these growth percentages, you would get exponential growth.

    And don't forget, have fun building it! It is a nice product with huge potential, make sure you don't get discouraged easily because products take time to grow.

    1. 1

      thank you so much for this feedback!

  6. 2

    It seems like you're trying to build a dedicated site to do what this subreddit already does: https://www.reddit.com/r/AmateurRoomPorn/

    The subreddit is already very active, both in terms of posters and commenters, which is good validation for the general need. Perhaps there are other similar communities as well.

    So, you need to ask yourself: why would someone decide to engage on artsyspace.net instead of or in addition to posting/commenting on those other sites? If I go to r/AmateurRoomPorn as a viewer, there is much more content for me to check out, and if I publish on there, there are a lot more viewers who will see my post.

    However, that community is limited by being a subreddit. They can't integrate custom software that is specifically designed for that kind of content. One idea: maybe when someone uploads to artsyspace.net, you make it easy for them to include links to buy the items in the photo which includes their own affiliate codes. Now they'd much rather have people see their posts on artsyspace.net, because it makes them money!

    If you find something compelling like that (perhaps the affiliate links don't make sense, but there must be some way to add unique value), you may see that people start posting on artsyspace.net first and then sharing that post to r/AmateurRoomPorn... now they're doing your marketing for you!

    1. 2

      Good find and advice. Thinking what extra value your product brings beyond being a simple forum is what I would concentrate in.
      Two weeks are not enough time to give up, but enough to think about pivoting.

  7. 2

    So, I assume that the landing page is too irrelevant for telling that you haven't find your market fit. High Bounce Rate may tell you that you're trying to engage the wrong audience. Try new channels or go with growing viral content like "5 simple ideas for indiehackers to improve the fucking shit in your room" "20 brilliant interior ideas every hacker should fuck to enhance productivity" "Throw away those 4 fucking fucks to get focused on your startup"

    1. 1

      I have one blog-style website with high bounce rate (~90 %) but that's not because the audience is wrong - they are definitely in the right place; they stay a while - it is because I am not giving them enough reasons to continue browsing to other pages. I added "related articles" and other things to keep them engaged longer, and that has helped lower the bounce rate a little bit. I find this same behavior with many blog style content across multiple sites I have.

      Also getting organic traction to a content website is a long term game, because you know, google is sooooo slow. I have one article that is now starting to pop. I wrote it about 1.5 years ago.

      If the bounce rate is high and visit lengths are like 5s then you can draw other conclusions. I saw this once when a company was paying for traffic and banner ads, and after they stopped paying the traffic stopped. That's what you get with banner ads, LOL.

  8. 2

    2 weeks is too fast. U need more than that to give up man lol. u can change ur idea to find a new direction

  9. 2

    Agree with what ndor said, it is not quite clear what this site does from the current homepage and the About page seems to be better. Curious where you tried to get users to your site?

  10. 1

    IMHO the landing for such website should tell me that everything is set up in place and that it is awesome and 'll give me something (just need to sign up and post your room or whatever)

  11. 1

    Remove any coming soon stuff and add content from Pinterest, like your service/community is already working. Add clean direct call-to-action about how to join the community.

    The current landing page is way too long for such simple idea, and it looks empty, because there are no content/ideas for decorations at all.

    Next, as soon as you get content on the front page showcasing how my room can be improved, try to reach your target audience in Pintereset, Instagram, whatever.

  12. 1

    I'm in this stage of finding the right market fit. It's tough but if it doesn't go to plan, it's best to move on.

  13. 1

    stop working on the site.
    literally call 10 potential customers (users) and ask them about their problems.

  14. 1

    Can you tell us more about where you tried getting traffic from? What are the specific strategies you used? Maybe you are not reaching the right people in the first place.

    Edit: So when you say you have not had much success, what is the metric you are defining this by? Is it users who come to your site? Do you want them to take specific action on your site?

    1. 1

      I'm getting users from Reddit, friends and design forums. well, I had an objective of getting 3 users a week.

  15. 1

    Product Market fit is something that can take a while! Do not give up instantly, I've had success within 1 week for a startup, but also with a newer product we're still searching for the correct Product Market fit.

    I would suggest to keep on tuning your product, keep on listening to feedback and not giving up. if you have not found this fit after 6 months, then you could consider changing projects :) (just my 2 cents)

    1. 4

      How about you add some artificial traction on your project? Currently, it looks really empty with these few posts on the home page. Add many more posts with different users and interact with their content. Like pull a few hundred free images from Flickr or so and add these with different accounts. Right now it looks "empty"...

  16. 3

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