Trying to develop an incredible product and market it as a solo founder or small-team startup is the equivalent of walking on Legos at 1 am.
I frickin' love startups and branding and know that it's often difficult for bootstrap founders to get their branding, marketing, and website in alignment. I'm building a marketing agency for SaaS startups to make them impossible to ignore, and want to launch like a startup - building my agency and projects in public.
So I'll create 4 companies' brand identity, marketing strategy, and a one-page website for free and in public. This will include a schedule and tips to help you manage your marketing so it's not overwhelming.
Post your info in the comments
My goal is to do this for 4 founders/ founder teams, with each team getting everything in a week (Team 1: Nov 29-Dec 4th, Team 2: Dec 6-11th, and so on).
My specialty is B2B SaaS.
What to post
I'll choose the 4 companies based on my area of expertise in a first-come-first-serve way.
About me:
I have 5+ years of brand and marketing strategy experience and I've run the rebrand + marketing strategy of a $MM SaaS company.
I've launched (and failed) at several startups and I know how much brand + website + marketing can make or break a product.
Today I'm launching a marketing agency for SaaS startups from the ground up. I love startups, no code, and B2B SaaS and want to build an agency portfolio that reflects that (most of my past work + results are under NDA).
While I'm new-ish to IH, I've been active in my local startup community for years and write a 757 startup newsletter (my hometown's area code) since January of this year.
Hi Sophia, are you still searching for startups?
Hi Gabriel! just sent you an email. I started doing free marketing office hours if you're interested. :)
Hi Gabriel!
I am not still looking for startups for this project, but tell me a bit more about Bimbala and I'll see how I can help.
Hi Sophia, this sounds amazing! I've pretty much been doing the development, design and branding of my company Allyance and would love to see what an expert thinks.
Here are the details.
Hello! This is a very interesting concept, and I like the social proof on the site!
I am definitely interested, however, I'll be completely honest - I've never worked with a marketplace before.
I'm curious, what's the business model for Allyance? (GREAT name!)
Thank you! So it's a tool and a marketplace. We have our cross promotion tool for helping people cross-promote easily and then we're also building a marketplace to help people find partners. In terms of the business model, we'll have multiple tiers. A free limited one and then multiple paid tiers to unlock more growth and customizability.
aah, gotcha! When will the marketplace be ready?
I also sent you over an email with some more information to the Allyance email in the footer.
Likely in the next two weeks! Which email did you send it to? I haven't received any email yet!
That's fantastic!
The email bounced from the "info at Allyance dot co" email - what's a better email for you?
Hi Sophia, would LOVE this for Growform! I think this one could be a fun one for you, as the company has real customers and is getting a bit of buzz, but had ZERO thought put into the brand!
Here are the answers...
1 - Growform
2 - Growform is the form builder that gets you more leads. It's there to help you grow your business. Unlike other form builders, everything is built from the ground up with conversion rate best practices in mind.
3 - https://www.growform.co
4 - Yes, of course.
You're right - I'm already imagining branding and messaging!
Congrats on the customers and growth. What's a good email for you? I'll email you with some more details so we can get the party started.
Amazing! My name is harvey. And my email address format is my name @ growform.co.
(There, hopefully you can understand that but the spam bots can't!)
Looking forward to it!
Understood! Just sent you an email.
Analyze it and start taking action to make your business better.
your website (if you have one)
Hopefully, in 2022 when the product is solid and with a good customer base we will transition to monthly subscriptions.
if you're okay with me building your brand & website in public (not marketing strategy, of course!)
Hi Georgy, Definitely needed and I am happy to help! I'll email you to get some more details and we'll get this party started.
Hi Georgy! Just emailed you at the email address in your IH profile.
Hi Sophia, would love to get your help on this
Let me know what you think
hi @amedinadev I'd be delighted to help! I'll email you next steps, but love the site and the concept.
Thanks a lot! Let me know if you need anything from my side.
Hi Alejandro - just emailed you with the email from your IH bio, please let me know if you have any questions!
Thanks a lot Sophia! Already filled the form.
Thanks, Alejandro!