I wrote my first post on Conversion Rate Optimization! Feeback appreciated :) (with tips!)

Hey @gonzamordecki14. Congrats on a super first blog post. It is a great breakdown of conversion rate optimization that anyone should be able to understand. I like the examples and the tips for site speed and testing too. Keep up the great work my man!

Congrats on your first blogpost!

There is one (major) issue with it though - if a visitor to your piece knows at least something about CRO and is aware of how broad of a topic it is, the title 'Everything you need to know...' undermines your credibility. Maybe something like 'Your 80/20 guide to CRO' or 'Intro to CRO' would fit better?

Congrats on publishing your first blog post. Often getting started is the hardest part.

It's not a bad first foray into blogging, but there are things you can improve on. And I'm sure you will with a bit more experience.

First, I agree with @kacper about the title. It far from everything someone needs to know about CRO. And in fact, I think the post needs more focus on a specific aspect. Before writing a blog post, try asking yourself these questions:

1. Who is this for?
2. What is their objective?
3. What unique value can you provide?

If I had to guess, I'd say this is written for a beginner audience, perhaps founders with little to no marketing experience. That's fine.

But reading the post, the next two aren't clear. Is the idea to provide an overview or introduction to CRO? Is there a specific problem they are looking to solve by reading this?
Think about things from the reader mindset.

I know you're ultimately trying to get people to use your product, but I don't know if people would know how to go about getting started, what to test, etc.

And with the unique value, I'm not talking about the product. I'm referring to the post itself. There are tons of blog posts about CRO. Why should someone read this one instead of one of those? Some ways to do that are to be more actionable, more in-depth, more targeted, more personal, more entertaining, etc. Nothing really strikes me as unique about yours.

Look at what else there is on your topic and see if you can come up with a unique angle or fill a missing gap.

Next, I think you should work on your writing style. It's a bit dry, especially in key areas like your opening. If you don't grab then with your first couple sentences, they may not read on at all.

This article has a lot of good actionable advice and examples on how to keep readers engaged.

I also spotted some typos/grammatical issues. You should try to get someone to proofread your stuff.

I'm not trying to pick on you or be too harsh. It's just that marketers are a challenging audience to write for, because content marketing is part of their responsibility. They tend to be a bit more critical, so you need to do everything better than the average blogger.

Thank you for your blog post and the valuable inputs. What I missed is a stronger focus on the "how" instead of the "what". CRO is a continuous process and not something to implement once (test-measure-learn, continuous improvement, data integration to get the full picture, how to circumvent ad blockers/cookie opt outs (for one of my customers customers, more than 1/3 of orders are not tracked in GA - and the rate is increasing due to cookie consent here in Europe). But this could as well be your next post ;-)

Other points:

• Link to spanish version of thinkwithgoogle.com (I had to find my way to the english version of the tool first)
• open links to external pages in new tab (I wanted to continue reading your post)
• not all links mentioned are active links (fullstory.com)

Hi Gonzalo, thanks for the share and great first article! I had fun reading.

Before you read my feedback I would like to emphasize that I think you did a great job, and I am in no way trying to be negative. I loved the article and also learned a few things, my feedback is just straight to the point.

• After you tell that option 3 is the best I think you should also explain that option 1 and 2 could also work but that it's not the point of this specific article. Maybe even write two more articles about the other options? The other option can work in different scenario's.
• As for the 5 questions, I would suggest to keep them shorter for a better read. Turn "Is the content of my site relevant for the specific traffic that gets there?" into "Is the content of my site relevant?" That might also make you come up in some extra google searches.
• "0 - 4 second load time is best for conversion rates." - I do think that this should be 0-2, but I am not an expert. 4 just feels like a ridiculously long loading time.
• In the "Does my site load as fast as it can?" you could add the amazon example, they lose $1.6 billion a year of their website would load 1 second slower.
• The paragraphs get's smaller the further I read. Try to give every subject equally as much attention or info as I think there is a lot more that could be said in the "Why am I losing conversions? Why are people leaving?" section. I kinda lost my attention there because of the short text.
• It's a very good thing you end with a CTA! I would recommend adding a short intro about your product here. When I come in through google I have no idea what you do or why.

I hope this helps a little! Once again I think you did a great job and the above is just my opinion and doesn't have to be truth. Keep up the good work and let me know if you revise some things as I think you know your sh*t and would like to learn!

Could you do me a favour and give your thoughts on my post here? Thanks! https://www.indiehackers.com/post/validation-a-wireless-time-machine-backup-saas-3e3555e130

Nice article! Very useful content.

My one feedback would be to consider reducing the height of the navbar at the top when a user is reading the blog post.

Since the nav is tall, it takes away from the visible portion of the text and is a bit distracting in my opinion. While this brings focus to the Pricing and Sign Up buttons, you already have an in-line Sign Up button in the blog itself which has good placement on its own.