Is the growth advice market saturated?

Nearly every market is saturated. It's 2020.

You know what is not saturated? The @kieranball Growth Advice market. Because there's only one of you with your perspective, your combination of experiences, and your voice on the topics involved.

There are countless examples of businesses that started in an overly saturated market but ended up taking major market share. Why? Because they had an undeniably good product, and a unique perspective/approach.

So to that voice that says "this market is too saturated for me to be successful" you either have to say "f*** you, I'm going to do it anyways" OR take it as a sign you really aren't passionate about that industry.

My 2 cents.

If you have one or more of these, you will be fine:-)

1. You are very good in your unique advises.
2. You are very good in communicating the advises.
3. You can help business growth (i.e. consulting service), in additional to giving advises.

1. there are TONs of website/blog about growth, so yes, it's saturated. BUT, even in a saturated area, if you provide great value, you can win. Great & innovative tips/tricks are always welcome
2. I follow many blogs/websites/forums, and somehow, it's many times the same tips/tricks that are shared. So it's a bit boring to see again & again the same tips with only a tiny tweak as difference. But I can understand that if someone finds a good trick, he won't share to avoid the trick being spammed...
3. I guess that it's the trend of 2020 to make a newsletter and get emails of people, but in my case (I speak only for me), I don't give anymore my email. Sounds too fishy

If you provide real values, you'll always find success

Post the link. Self promote. We would love to see the podcast.

Just like anything, having competitors means there is a market. Do not worry about how many. Just focus in on a specific niche that you can serve better than anyone else.

For example:

1. There are many barbers yet I choose one of them.
2. There are multiple Business Coaches. However, they are not all for me.
3. In my city, there are hundreds of insurance agents. My guy is the best for me.

The list goes on. Just because there are many people doing the same thing does mean that they are doing the same thing.

My perception is that there's a lot of conversation about tactics from people who maybe have never run growth at a company of any significant size. That's just not very helpful generally.

On the other hand, there are some authoritative voices who occasionally write about growth on their blogs or talk on occasional podcasts.

This is probably also symptomatic of the myopic view of growth that a lot of the startup community takes. They see growth as a team to be run who do XYZ to get more users at a cost of 123.

However, in my experience, growth really takes hold when it becomes a holistic mission for the business. Of course, there has to be a strategy underpinning all of that work, but it's often that which goes missing from growth advice.

I think the market for growth advice itself is much smaller than most think. I also started a growth newsletter but I am only getting started. Overall I think there is plenty of space within the niche, but the advice should be tailored to companies who are actually in a position to test those things. Most people who think they need to grow are actually not there yet (like most people on IndieHackers).

I agree that there is only so much one can test, but then again there are always new people new to this stuff plus.